The websites and information technology tools in the business can help the organization to gain lots of advantage in terms of revenue generation and competition in marketplace. With the ease of online systems, small businesses are generating high revenue from the business. Access of customers and consumers towards the services of organization, through online medium can help the organization to gain a large numbers of customers.
This discourse demonstrates the implementation of online booking website in a car business, which can be used to book for trip purposes, through booking a taxi. This course study highlights the significance of the development of simple website in the business with reference to benefits of approaching the online booking system in business. On the other hand, this discourse analyzes the scope of project with proper cost estimation and analysis of schedule. This study focuses on the required resources for the implementation of designing the simple website for business. This discourse also highlights the conduction of TCO, DFD and context diagrams, with three different processes with reference to ERD and screen interfaces.
Business case and justifications
In the digital business age, the most necessary thing, which needs to be done by the entrepreneurs, is to hook the customers. In the opinion of Drnevich & Croson (2013), business in this internet era, can help them to reach to a large customer range, which can help to access the business services and products. In terms of the concerned given case study, implementation of such online services, in the business strategy can help FastCabs to be accessed by the customers and consumers easily. On the other hand, online and simple websites implementation in business can help to provide the services of full-time business. Other than the following advantages, business website can help the FastCabs to gain following benefits:
Approach of business website in the FastCabs can be a cost-effective strategy, which can help them to identify their proper costing and on the website services. Moreover, as Rai & Tang (2013), has commented that implementation of business websites, can help to reduce the business cost of physical stores, in terms of extra employees, lights, damages and other additional costs. As approach of business website for the FastCabs can deliver their services to customers, through online medium, thus it can help them to reduce the cost of physical stores.
Approaching the business website in FastCabs can help them to gain trust from their customers. In the view of Schwalbe (2015), proper implementation of business website, can help them to provide opportunity to the customers, in order to use the services and products. In addition to that, approaching the business website can help them to gain the advantage of credibility, through reviewing the feedbacks of customer, who previously have used the business services and products through online booking. Thus, the FastCabs can gain credibility towards their business through application of business website.
Implementation of business website can help the potential customers of FastCabs to gain the cabs services with browsing the website, rather than booking the cabs through phone calls and visit to physical stores.
As the online websites of business can be accessible to customers 24*7, thus, it can help the customers to access the service of FastCabs at any hour. Moreover, the services can be approached through mobile devices, which include the online payment options. As Chae, Koh & Prybutok (2014) has stated that, application of online payment can help the business to grow with a faster rate, as it helps the business to reduce the waiting times of the customers.
Application and implementation of business websites for FastCabs can help them to gain competitive advantage, through online business. In the viewpoint of Drucker (2017), application of websites, in the business can help them to extend their business with reference to advertise them on online media. FastCabs can advertise them, through advertising their business on different domains, which can help them to gain brand image and thus can gain customer retention.
Implementation of FastCabs website can help them to gain a high rate of customer retention, as the online presence of the website can help the customers to gain knowledge about the FastCabs. In addition to that, as Wu, Straub & Liang (2015), has commented that, online presence of a business can help them to be known by the customers, and thus provides high chances of getting businesses by the customers. On the other hand, as service use by the customers can directly increase the sales, thus, the FastCabs can be gained with high sale through online presence.
On the other hand, the FastCabs can gain the feedbacks and reviews of the customers, on their online services. As the feedbacks can help to identify the barriers, thus it can help FastCabs to change their strategy, if required and thus to overcome the barriers, which can enhance the productivity and procedures.
Scope management of project
Providing the ease of online access of cabs from the website of FastCabs can have different future scopes of the business. With implementation the application of website designing, in order to do online business, the FastCabs can grow their business in other different areas also, which can help them to gain business expansion, in different areas. In the view of Wagner, Beimborn& Weitzel (2014), online business can reach to large number of customers, through approaching online business strategy, using the internet.
As FastCabs is a taxi service company, which aims to provide their services, based on the trip purposes, thus it can align their business with different hotels and tourist destinations, which can help them to increase their productivity of business. Through approaching the online business, the FastCabs can expand their business in other different geographical areas, which can help them to increase their sale and brand image. On the other hand, collaboration of FastCabs can help them to increase their business position and market position. In the opinion of Ullah & Lai (2014), in order to run a business successfully, the concerned business needs to be credible, which can help to promote their organizational products and services, to the entire world.
However, in order to implement and approach the application of website designing, proper strategy needs to be strategized by the business. As the business website helps to gain idea on the nature of business, thus, FastCabs needs to be careful, while choosing the design for website.
In addition to that, as Chen et al. (2014), has stated that, several studies and reports have evidenced that, in this current situation, customers are biased towards the online marketing and online purchasing of the services and products. Thus, from the studies, it can be said that, FastCabs can thus have strong opportunity to gain large numbers of customers, which can indirectly increases the market position and brand image of the business.
Schedule and cost
In order to design a website for the business, FastCabs need to analyze the market demands properly. As Zhang et al. (2014), has opined that, a business needs to do the market orientation and customer analysis, in order to place proper strategy. In order to schedule the expenses of the requirements and assets of the FastCabs, it needs to analyze the marketplace properly. In the view of Holliman & Rowley (2014), proper analyzation on market can help the organizations to gain the benefit of competitive advantage.
On the other hand, before the implementation of business website, FastCabs need to estimate approximate costing on the designing of website. In order to design a website FastCabs can approach both the professional and DIY techniques. In the DIY technique of website designing, the FastCabs need to create website, from different website developer software. The DIY technique can help the FastCabs to design their websites, without dealing with the codes of the system or web development.
Table 1: Cost Schedule of Website designing of FastCabs
On the other hand, approach of professional technique, in the website development for FastCabs, can help them to gain the ownership of the website, which have to be paid and includes time and practicality. In addition to that, as Sekaran & Bougie (2016), has commented that, in the professional approach of website designing of a business, the entity can have advantage of domain ownership.
TCO Clear and complete
In order to manage the total cost ownership, FastCabs needs to maintain the concerned costs, during the development of FastCabs business website. The FastCabs, with the approach of total cost ownership, can have the advantage of identification of the additional cost and avoidant costs of the resources and assets of the business. As Bartikowski & Singh (2014), has stated that, analyzation of total cost ownership of the business can help them to compare the benefits and dis-benefits of the hardware systems, such as computers in the business.
Table 2: Total Cost Ownership of FastCabs
Application and approach of total cost ownership in the FastCabs website designing plan, the total cost analyzation can help them to minimize the risks of future losses, with comparing the costs, and thus can help them to have the advantage, in decision-making process.
Data Flow Diagram
A data flow diagram, in the mechanism of website order for the FastCabs can help to represent the working flow mechanism in a graphical representation, which can be easier for the customers to understand.
In the opinion of Glavas & Mathews (2014), the approaching the data flow diagram in the business website, can help the customers and audience to gain knowledge on the existing system of communication. The system flow which can be followed by the FastCabs, while in the online booking of the cabs is following:
The Entity Relationship diagram shows the concerned relationship of the entity of particular scenario, which are presented in a database. In addition to that as (), has stated that, Entity relationship demonstrates the logical structure of the concerned databases.
Figure 1: ERD of Website Designing of FastCabs
From this Entity relation diagram, the relationship between entity and its attributes has been shown. The first entity which has been shown in the diagram is the Agency, which includes the attribute of agency location and agency. As the FastCabs will implement the website design strategy, thus it needs to include the entity of Agency, which needs to include the attributes of online agency location with specific ID of agency, such as logo, domain name or web address.
Second relationship, which is shown in the ER diagram, is the Customers and customer ID. The ER diagram has shown that the second entity is the customers, which relates to its attributes of customer name, customer ID. In order to place the customer entity in business website, FastCabs needs to ensure the attributes of proper details of customers, which can include the details of name, address, telephone numbers and the authenticated identity of agency.
The third entity, which has been shown in the ER diagram, is the rental, which needs to include the attributes of details, related to the vehicles and customers, which will be used by the customer. The website of the FastCabs needs to maintain the concrete details in their database of the website.
The fourth entity, which has been shown in the entity relationship diagram, is the Vehicle ID, which needs to include the attributes, such as identity of the vehicle and rental details, in relation to vehicle class and rental id.
The fifth relationship which has been shown in the diagram is between the vehicle identity and the name of vehicle class. In terms of the booking of car through online medium, the database of the FastCabs needs to have the details on the vehicle class in their website.
Proper detail information record on the following entities of FastCabs can help them to run their business properly, which can help them to gain a high customer satisfaction.
In terms of development of the business website design for the FastCabs, proper approach of the Screen interface needs to be enhanced concretely. In the view of Huang & Benyoucef (2015), approaching proper screen interface in the business website, can help them to gain competitive advantage, in relation to easy access of the elements and attributes, which will be there in the website of the business. On the other hand, application of the screen interface, in the business and organizations, has evidenced to run a successful business. However, as there are different screen interface, thus, the business needs to choose the interface, based on their nature of business. As Lewandowski (2016), has commented that, improper application of interface, might lead to poor and critical situation for the business.
Based on the studies, it has been shown that the screen interface have several elements, which needs to be chosen by the business, while approaching their business website. Different types of screen interface elements are following:
The input controls include the list boxes, date fields, toggles, dropdown lists and other attributes.
In the opinion of Kumar (2013), the informational components include the notifications, message box, tooltips, toolbars, progress bars other attributes.
Navigational components include the attributes of search field, slider, tags, icons and others.
Container includes the attributes and elements of accordion.
As Sauter (2014) has stated that, approach of proper screen interface in the business website can help them to complete and deliver their service to the customers., in an efficient manner, in addition to that, implementation of the screen interface in the business can help them to complete the concerned projects of the business successfully, with proper efficiency and effectiveness. On the other hand, the FastCabs can use the elements of the screen interface, in order to gain high level of satisfaction. In addition to that, as Majchrzak, Markus & Wareham (2016), has commented that, easy access of the business attributes can help the customers to be satisfied. Thus, FastCabs can run their business successfully, by approaching the screen interface and proper website design.
From the above study, it can be concluded that, online business needs to be approached by the organizations, in this internet age, where competition is stiff. Website development of the business can help them to be recognized by the customers, which can help them to gain a strong customer retention. Moreover, the online booking of the services and products of the business can help the m to gain customer satisfaction, as the customers can access the websites through different devices and at different places. However, on the other hand, approaching the application of business website can also help business to reduce several costs, which needs to be paid in the physical stores. In addition to that, the businesses can be able to reach to a large number of customers through approaching online business and business website.
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