Tesco was established in the year 1919 in London after that in year 1930s the company motive was to expand its business and they started to do the same. Time by time Tesco was the top leading supermarket in the UK and they also took this company overseas where also it has faced success only along with that Tesco also started their bank and other such business. When the competition was building up, Tesco decided to launch its e-commerce website so that it would be easier for the customers to shop, and also more and more customers were attracted to the company.
This website is made by using all the ten Heuristic principles for giving better and best experience to the visitor. The first principle is the visibility of system status through which Tesco has to make sure that the customer is fully aware of what currently the action is being performed on the website, for example when a customer login through there id it is displayed that the task is being performed and the customer needs to wait. The second principle is to match between system and the real world, which means that the website should show the result informs that the user could understand it i.e. the information is not provided in the computer language but instead, it should be provided in the normal familiar language, for example, the grocery products on the website are displayed by real-life metaphors. Also, all the different products that are available on the website are already differentiated into particular segments so that it is easier for the customer to find the right product and that also quickly, for example, clothing, grocery, etc. all these segments are divided and also in these categories for more convenience there are more precise categories available. There are several principles used in this website for preventing the customer from making any errors like error prevention principles and user freedom and control. On the Tesco website, there is also the help and support option available for the customers for any queries that may occur. Also, the website makes sure that the customers don't have to use the specific word for searching for any product. Anesthetic and minimalist designs have been used to design the website so that no irrelevant data or rarely needed data is shown to the customers.
The main problem of the website is that it is less attractive and contains fewer icons for the tabs and links. Like the sign in tab could have an icon for the Sign in.
The store locator page consists of two options to search for the Tesco store, the first option is to search in nearby places at the current location and the second is search for stores by entering the specific place name. That means it doesn't follow the aesthetic and minimalistic design rule. Instead of that the page would have already shown the nearby stores at the current location and would have given an option to search for the store at the specific place.
There is a quote at the end of the homepage, i.e., Every little bit of help. It is the tagline of the company, but a user cannot understand by looking at the quote that it is a tagline. Either, it should be present with the company name or any link should be provided to understand what it is written.
There is the option of a top pick available on the website which shows top products sold. The products contain an option "Rest of shelf" which directs the user to the page which contains more products alike. A normal user wouldn't understand what is rest of the shelf, either it could have an option like See the same products category. This means that the website does not follow the match between system and the real world.
Screenshot-1 is the homepage of Tesco. As we can see, the website is fully based on interface design principles. The website's content is easily understandable by the user, standard icons are used, minimalistic design is applied, help option is also provided and the user can also search through search option for things required.
Screenshot-2 is the Sign-in page of the website which opened after clicking Sign in tab on the homepage. The page has an option to go back. That means it follows user control and freedom heuristic. In the Email address input box, an example has also been shown so that the user can get an idea of what he has to enter in this field. This page also contains an option for those who would have forgotten their passwords.
Screenshot-3 is the Store Locator page of the website. The good point on the page is that it shows the navigation. For example, the homepage icon is there which shows that we were on the homepage and then we came to the store locator page, and currently we are on the nearest stores option.
Screenshot-4 is the help page of the website. According to the standard rules, the page contains questions that are frequently asked. This helps the user to see solutions to the common questions. Then the questions are grouped further according to the domain like all the groceries related questions are present in the grocery option, Clubcard related in Clubcard option.
In this assessment all the aspects that are used by any e-commerce website for their structure management by using different heuristic principles. Tesco has created their online website for attracting more customers to its platform and similarly, they have also used almost all the principles for the development of their website so that the customers could have the most effective interaction.
The Tesco website has almost all the principles well applied but that could be more interactive and efficient for the customers all around if there were more vast options in the searching system and also there could be an option for selecting different languages to use the website.
Duggirala, S., 2016. 10 Usability Heuristics with Examples - Prototypr. [online] Medium. Available at: https://blog.prototypr.io/10-usability-heuristics-with-examples-4a81ada920c [Accessed 24 Jul. 2020].
DeVos, J., 2019. 10 heuristic principles for mobile interfaces - UX Collective. [online] Medium. Available at: https://uxdesign.cc/heuristic-principles-for-mobile-interfaces-c226fbaa1d16 [Accessed 24 Jul. 2020].
Tesco PLC., 2020. About. [online] Available at: https://www.tescoplc.com/about/ [Accessed 24 Jul. 2020].
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