+91-9519066910
  • My Account
  • solution

    Management

    Travel Tourism Management Assignment Help Uk

    Rating:
    Travel Tourism Management Assignment Help Uk


    TRAVEL AND TOURISM MANAGEMENT

    Task 1

    1.1 Possible aims, objectives rationale and literature review 

    Aim and objective:

    Nowadays, it is a trained to travel different places by airlines, which are low budget and cost effective in nature. Two popular airlines, which are cost effective and provide low budget service, are: Easy Jet and Ryan air. The given case study has stated that these two particular airlines have faced a huge increment in the number of passengers after they have started to serve at a low budget. In the opinion of Morlotti et al. (2017, p.30), all the passengers, who could not afford flight fare, also travel different places by airlines. The main aim and objective of this research work is to identifying and analyzing the problems that have been experienced by Easy Jet and the discussion about this predominant issue with the students of the university. Moreover, this case work will help the readers to understand the challenges and their possible solutions acquired by the airline company.

    Rationale:

    The students of the university were gathered in order to discuss the major issues and get the suggestions to mitigate those issues. After discussing the topic with the students, it has been seen that 8 out of 10 students have taken the service of Easy Jet at least once in order to visit their homeland during vacation. In the opinion of Morlotti (2017, p.31), students often avoid the flight services as they cannot afford the flight fare. However, in the discussion, one can understand that the students are also able to afford the flight fare as the company has started to provide services at a very low budget.

    Most of the students have stated that they are satisfied with the service of Easy Jet as the company provides them with food and other hospitality services in an organised way. On the other hand, the students, who used to utilise the flight service at a higher price, they have stated that before the service was better. The company tries to compromise their quality of service in order to satisfy more number of customers at a low budget.

    Literature Review:

    In order to make the research stronger, literature review is very important. In this research work several literature reviews are made in order to understand the present condition of the company. According to Tarasanski (2017, p.35), Easy Jet was a very high budget airlines, which used to serve only the class not the mass. When the company selected a new CEO, that person refused to serve only a few numbers of people and decided to lower the service cost of the company. In the opinion of Prayag et al. (2017, p.54), the company has made a big mistake by taking the decision of lowering the cost of their service. Naturally, they are no longer able to satisfy their customers in the previous way they used to do.

    In order to satisfy the customers, the company should rethink and reform their strategies.

    1.2 Identification of factors 

    Modern people are intending to travel across through flight. This demand is increasing and influencing the travel and tourism management. One of the prime requirements of customers is the low cost service. This creates the severe competition in the industry and organisations are forced to determine their proposal considering such factors. Customer satisfaction is prime factor for the business and organisational approach towards such demands is influencing the customer satisfaction. Thus, this turned out as an important issue and the researcher is intending to figure out customer satisfaction of Easy Jet and impact of that.

    1.3 Critical review of influential factors of customer satisfaction 

    Several factors are responsible for customer satisfaction. Muzammil, et al. (2010, p. 46) mentioned in the article that influence of such factors is more valuable rather the reason behind the scenario. Full filling of the demands of the customers raises customer satisfaction and this depends upon the organisational policies. In that article, authors have mentioned that both the predictor and criterion variable are related with customer satisfaction in a significant way. It also presents that price of the service is a major factor in the context of customer satisfaction than services. The study also presented the value of the customer satisfaction as it enhances the brand value of the organisation.

    Low cost also influence the service quality. Customers are increasing their demand for flight at low cost and these increases the chances of low quality service. According to Kalaippiriya et al. (2015, p.1130), different variables influence the satisfaction of the customers. These include service environment, approaches of the employee's, service efficiency and consumer behavioural intention. It has been determined that the service quality along with low-cost is also influencing the customer satisfaction. As the competition level is too much high in this respect, customer satisfaction is a serious issue regarding the sustainability of the organisation.  

    1.4 Project specification 

    Introduction

    This research is intending to identify the factors that Easy Jet has faced because of customer’s demands of service at low-cost. As this influence the customer satisfaction, certain challenges are also there regarding this issue. Hence, the research will present and analyse such issues.

    Research background

    Customers are constantly asking to travel in airline at low-cost. The organisations are also facing certain challenge to meet the customer satisfaction to offer service at low cost. Based upon the demand of the customers aviation organisations are offering service at low cost and this influences the revenue of the company. This also influences the satisfaction of the customers.

    Research Aim, objectives and questions

    The aim of this research is to determine and analyses the challenges faced by Easy Jet because of low-cost service. 

    Objectives:

    To identify factors that influence customer satisfaction

    To figure out the impact of low-cost service on customer satisfaction

    To recommend steps in order to solve those challenges because of low-cost service

    Factors that influence customer satisfaction

    Several factors are responsible regarding the customer satisfaction. Quality is one of the prime factors. As stated by Lee  et al.(2012, p.27), face value of the product or service, access of the service, atmosphere, organisational capability to deliver product or service according to the demand of the market are also responsible for customer satisfaction. Cost and performance efficiency is also responsible for this.

    Impact of low-cost service on customer satisfaction

    Low-cost service influences the quality of the offered service of the organisation. As opined by David (2013, p. 71), customers are interested to receive quality service but this never means they are ready to compromise with the quality of the service or product. Hence, this put certain impacts on the organisational policy and quality of the service. 

    Challenges because of low-cost service

    Low cost service affects the revenue of the organisation. Though the customers entertained service at low cost, yet they are not ready to compromise with the quality. According to Graham, (2013, p. 73), the organisation faces certain challenges regarding low cost service including customer satisfaction, quality of the product, organisational profitability and sustainability. 

    Methodology

    In order to determine the consequence of the research, the learner will apply both primary and secondary data collection method. Both the qualitative and quantitative characteristics will be applied during the research to gather data. Interviews and questionnaire will be used as data collection tools in order to figure out and analysis challenges related to low cost service and customer satisfaction in the context of Easy Jet.      

    2.1 Identification of resources and relationship between research question and resources

    This research will involve recorder in order to conduct interview among the employees of Easy Jet to gather data about customer satisfaction. Questionnaire is also required in this aspect. As it will conduct secondary research, hence authentic data regarding customer satisfaction of Easy Jet is required in this research.  This will assist the learner to meet research questions in an efficient way.  

    Task 3

    3.1 Techniques of research evaluation

    There are two types of research evaluation techniques including summative and formative technique. Summative technique put emphasis on the outcome of the research. As this research is intending to determine the factors and its influences on customer satisfaction, summative technique is proper for this research.   

    3.2 Data analysis

    Through the analysis of the collected data, it can be concluded that lost cost service is helping the development of Easy Jet as 36% of respondents have strongly admitted that fact while 24% agreed. Low-cost service is also affecting the customer satisfaction and 28% strongly agreed and 24% agreed. Most of the people are denying that the organisation is facing any serious challenge because of low-cost service as 22% strongly denied while 22% denied the fact.  

    3.3 Recommendation 

    As customer satisfaction is not only depended upon the cost efficiency, hence the organisation should not compromise their quality to offer low-cost service. This will also help to satisfy the customer regarding the quality of the product.                                                                                                                  

    Several factors are responsible regarding the customer satisfaction. Quality is one of the prime factors. As stated by Lee  et al.(2012, p.27), face value of the product or service, access of the service, atmosphere, organisational capability to deliver product or service according to the demand of the market are also responsible for customer satisfaction. Cost and performance efficiency is also responsible for this.

    Low-cost service influences the quality of the offered service of the organisation. As opined by David (2013, p. 71), customers are interested to receive quality service but this never means they are ready to compromise with the quality of the service or product. Hence, this put certain impacts on the organisational policy and quality of the service. 

    Through the analysis of the collected data, it can be concluded that lost cost service is helping the development of Easy Jet as 36% of respondents have strongly admitted that fact while 24% agreed. Low-cost service is also affecting the customer satisfaction and 28% strongly agreed and 24% agreed. Most of the people are denying that the organisation is facing any serious challenge because of low-cost service as 22% strongly denied while 22% denied the fact.  

    Low cost service affects the revenue of the organisation. Though the customers entertained service at low cost, yet they are not ready to compromise with the quality. According to Graham, (2013, p. 73), the organisation faces certain challenges regarding low cost service including customer satisfaction, quality of the product, organisational profitability and sustainability. 

    Fundamentals Of Management Assignment HelpMarketing ManagementPerformance Management Assignment HelpInnovation Management Assignment HelpHotels Management Assignment HelpManagement Failities Assignment HelpImprovement Management Assignment HelpCosmetic Management Assignment HelpManagement People Assignment HelpRisk Management Assignment Help