ASSIGNMENT 2- E—TECHNOLOGIES CASE STUDY
This report illustrates the use of suitable e-commerce business model at the time of developing the better form of operations. In this case, Coles and Woolworth adapt the B2C form of the business model and delivers a better shopping option for the targeted audiences. The suitable accessibility of firm website helps to place the order easily and get the products at least amount of time.
The internet and e-technologies have provided high influence to carry out the better organizational practice. It helps to the making of the decision in business and develops the competitive advantage. Technology provides a constant state of flux, change and adapt based on the business demand and advancements in the company. The main aim of this report is to compare and contrast on the chosen website in the e-commerce business model. In this case, the B2C business model has been selected for the organizations of Coles and Woolworths as the retail supply of food to customers. The website in the Business-to-Consumer (B2C) business model tries to sell its products directly to consumers. The customer can able to view products as shown on websites and order the same (Brynjolfsson & McAfee, 2014).
A. Clearly, describe the e-commerce business model and provide the screenshot of homepage
The e-commerce business model provides the suitable areas for the consumers to make the transaction of buying or selling of online products directly. The organizations try to manage the entire business through developed websites that can be viewed by the customers. There is various e-commerce business model carried out by the firm. These are followed as:
i. Business-to-Business (B2B)
ii. Business-to-Consumer (B2C)
iii. Consumer-to-Consumer (C2C)
iv. Consumer-to-Business (C2B)
v. Business-to-Government (B2G)
vi. Government-to-Business (G2B)
vii. Government-to-Citizen (G2C)
For each e-commerce business model, there are a set websites made by the organizations to sell the products directly to customers.
Figure 1: Business-to-Consumer (B2C)
(Source: Tonkova, 2017)
The selected e-commerce business model lies with the Business-to-Consumers by the Company of Coles and Woolworth to supply of food among the customers being groceries, fresh food or cooked meals. B2C provides the business in such a manner that can be conducted directly between customers and firm who are at the end-users of its service or products. This lies at the important business model that differs significantly from B2B. It is mainly referred to online retailers as well as for the other organization that can able to sell the products or services using the internet. There is a high selling rate of products through the B2C business model. Businesses that rely on B2C sales needs to maintain a good relationship with the existing customers to ensure that organizations website are visited properly. Unlike the B2B, the business that relies on B2C might make the customer having the proper emotional response to carry out the entire marketing. There are high blooming sales for the organizations Coles as well as Woolworth by using the B2C business model (González, Goikolea, Barrena & Mysyk, 2016).
The business name is Coles Company having its own official websites coles.com to place the order of all the required products as per required by the customers. This website will send a notification to Coles Company via email and the organization could be able to dispatch the goods or products to customers. Coles firm (www.coles.com.au) is the official homepage URL to carry out the shopping of all products online to meet the demand of customers.
Figure 2: Coles Company homepage
(Source: Coles Supermarkets. 2018)
A business name is Woolworths Company that carries out the business through the B2C business model with the official websites woolworths.com to meet the demand of consumers from various products. The websites will send the notification to Woolworth firm via email and the company can able to dispatch the products to the customers. Woolworth (www.woolworths.com.au) is the official homepage URL to accomplish the shopping process among the customers.
B. Discuss the website belongs to particular e-commerce business model
The internet or websites based business models have been categorized into business-to-business, business-to-consumer and recently consumer-to-consumers. Business-to-consumers tries to sell the goods or services that provide information designed in such a manner, which assist the customers to make the better decisions on purchase. The Coles Company uses the official website coles.com that belong the important e-commerce business model. The Woolworth Company has official websites of woolworth.com to make the completion of purchase for various products among the customers. The coles.com and woolsworth.com are the websites used by the organization's Coal as well as Woolworth to carry out the proper business in the market. This website following the B2C business model tries to sell its goods to the customers directly. The customer can able to place the order of products from the official organizational websites. Processing order is sent towards the business company through the notification having all the details of customers (Cook & Polgar, 2014).
The business company tries to supplies the ordered product directly to the customers. Coles and Woolworth can able to maintain the competitiveness of retail business through the official websites. These websites provide the positive impacts in e-commerce business model. This website of the organization can be maintained through the advanced technology using of innovative gadgets. This assists the customer to place the order at any time from the official websites. The Coles and Woolworth Company having the website presence continues to dominate the traditional brick and mortar competitors. The organization tries to rush to get the mobile application to make the order from the official websites. The proper process of marketing can be conducted through websites by an offering of various discounts on the goods or products that can grab the attention of the maximum number of customers. The high amount of productivity can be gained through e-commerce business model (Seifert et al. 2015).
1. Discuss the websites URL that relates to business name
The websites URL properly relates to the business name and can be rated as 4 that is Good. The coles.com provides the suitable business name for the company of Coles to carry out the entire business properly. The woolworth.com is the website URL that can be related properly by business name through the suitable selection of B2C business model.
2. Discuss the process in which the websites can be found on internet search engine
The above attributes can be rated as 5 that is Very good as the website can be found easily through the general search engines.
3. Website provides the organizational information among the user on reasonable requirements
The above attributes might be rated as 4 that is Good as the website gives information that is required by users at the time of continuing the online shopping (Vanala, 2017).
4. Requirements provided among the users are the appropriate form of information.
The above attributes can be rated as 2 that is Poor as the personal or sensitive information is not provided to the user with appropriate information.
5. Discuss the process in which website reassure users about security
The above attributes can be rated as 3 that is inapplicable as the website sometimes reassure user about the security with the use of information.
6. Discuss the process in which website foster user trust in the company
The website provides good foster among user to trust in the company and can be rated as 4.
7. Website address legal issues that have been associated with the use of websites
The above attributes might be rated as 4 that is Good as the organization's website address all the legal problems at the time of engagement of transactions.
8. Website provides the accessibility among the needs of users
The above attributes can be rated as 5 that is Very good as website provide the important accessibility needs of the users.
9. Website address on cultural needs of users
The websites address cultural needs or language of users by containing the suitable form of information. The rating can be made as 4 that is Good that helps to meet the needs of users.
10. Discuss the process of website that contains all the information of products among users
The above attributes can be rated as 5 that is Very good as the websites contain all the information of products that users could reasonably expect.
11. Website allows customisation that user reasonably expect
The above attributes can be rated as 2 that is Poor as the websites do not allow all the customisation, which has been expected of the users.
12. Website personalise experience among users
The above attributes can be rated as 4 that is good for both the website of Coles and Woolworth. The websites personalise the good experience among the users at the time of placing the order (Luce, 2016).
13. Website identify sufficient channels for users service
The above attributes can be rated as 3 that is inapplicable as the organization's website has not identified sufficient channels among the users.
14. Discuss the process of information through websites made by the company
It provides the suitable form of information through a website about the company Coles and Woolworth on services or products. The attributes can be rated as 5 that is Very good as both the company provides suitable information that helps to carry out the completion of online shopping (Xu, 2014).
15. Describe the process in which the entire information can be read from websites
The new users can read the information from the website for Cole and Woolworth properly at the time of searching products. There is sufficient detail with the appropriate language that helps users to make the completion of shopping.
16. Is the entire navigation possible from website
The above attributes can be rated as 4 that is Good for both the organizations. There is a technical person lying in the firms in which the websites can be easily navigated. The customers can able to find information, services or products and engage in transactions.
17. Is the website aesthetics on target audiences
The above attributes can be rated as 5 that is Very good for official websites of Coles and Woolworth Company. This helps to attract the targeted audiences from the use of layout, colours, imagery and
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