T/601/1994 Ecommerce Strategies Assignment 

1.0 Introduction

This unit starts by considering customers’ expectations of e-Commerce, because these will dictate implementation priorities. When planning an e-Commerce strategy, it is necessary to assess the current status of the business information and logistics systems because these will provide the foundation for e-Commerce. Preparations will also be necessary to meet the standards of support that e-customers expect. Marketing, promotion and supply chain management must all be considered, alongside the website, when developing an implementation strategy. In managing an e-Commerce strategy, considerations include protecting the intellectual property of the business and maintaining the integrity of its website. This will require considerations of risk and the implementation of appropriate security precautions. Finally in this unit learners will critically evaluate current developments in eCommerce.

1.1 Aim

To enable learners to understand how businesses and organisations develop e-Commerce strategies to remain competitive in the global market.

1.2 Key Objectives

1. Understand the impact of e-Commerce on business.

2. Be able to plan an e-Commerce strategy. Strategy.

3. Be able to manage an e-Commerce strategy.

2.0 Unit /Module content

1. Understand the impact of e-Commerce on business

Customer expectations: raised expectations for a quick and efficient service, e.g., timely responses to customer communications, quick delivery of the product or service, accurate information.

Common applications: types, e.g. payment systems, online shopping, shopping cart software, newsgroups, email.

2. Be able to plan an e-Commerce strategy

Strategy: general, e.g., marketing, supply chain, electronic payment.

Internet strategy: hosting eg internal, sub-contracted; designing the website; maintaining 24/7 access.

Marketing strategy: methods, e.g., targeting market segments and interest groups, developing electronic ‘web-communities’, promotion strategies to target specific market segments, search engine optimisation, e-marketing software.

3.0 Learning Outcomes and assessment criteria

Learning outcomes:

On successful completion of this unit a learner will:

LO1: Understand the impact of e-Commerce on business

1.1 critically discuss the expectations of internet customers

1.2 critically assess the potential impact of common applications on an e-Commerce business

LO2: Be able to plan an e-Commerce strategy

2.1 plan an e-Commerce implementation strategy for an e-Commerce business

LO3: Be able to manage an e-Commerce strategy

3.1 Critically assess the risks of linking business systems to the internet

3.2 explain the importance of protecting the intellectual property of an organisation

3.3 Critically discuss security measures to protect an e-Commerce solution.

3.4 critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy

4.0. Teaching and learning Methods

This unit requires a range of skills and strategies to be employed for teaching and learning. This is suitable for use for a range of sectors and should utilise the full range of skills developed through study of other units in the programme. These include planning, practical work, data handling and processing, critical analysis and presentation skills.

Teaching and Learning Activities

The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.

2.3 Teaching Ethos

The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.

2.3.1 Methods of Delivery

LECTURES:

These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.

SEMINARS:

These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.

CASE STUDIES:

An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.

Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

Assignment Details and Assignment guidelines

In the following pages you will find the assignment for this unit. Please find the assignment front sheet, assignment brief and other assessment guidelines. This is the ONLY assignment that will be used to grade you for this unit. Please go through the scenario and plan for your achievement using the PASS, MERIT and DISTINCTION descriptions / indicative characteristics given below.

• The module will be assessed using all the Learning Outcomes as specified by the awarding body

• Please read the instructions carefully while addressing the tasks specified

. • Contribution: 100% of the module

• Outline Details: Individual report approx. 5000 words. Details enclosed in the assignment brief

5.0 Assignment Guidelines

 Use a standard report structure, Word-process the report and use Normal script of a proper font size 12.

 Produce an academic report, detailing the above issues with an approx. word limit of 5000 words.

 Complete the title page and sign the statement of authenticity.

 The Assignment sheet should be attached in the front.

 Submit the document in a folder in the form of a file as well as a soft copy on the submission date.

 It should be uploaded on E-Learning platform before the deadline and dropped into the drop box at your relevant campuses and get the -------- and collect the receipt of the submission form at the college.

 Assignments submitted after the deadline will not be accepted unless mitigating and may be entitled for a late fee.

 Collusion and Plagiarism must be avoided.

 Start each answer on a new page and pages should be numbered. Highlight each question clearly.

 Include a Bibliography at the end of the assignment and use the Harvard referencing system.

 All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc.

 Try to give the page numbers, publishers' details and the year of publication

 In order to pass you need to address all the LO

 In order to get a merit you need to address the characteristics of pass and address M1, M2,M3 Use a common format for the questions, for example:

 Introduction (analyse the question.)

 Underpinning Knowledge (write about the relevant theory/points)

 Applied knowledge(Data Analysis)

 Conclusions and Recommendations (summarizing the whole scenario keeping in view pass, merit, distinction criteria.)

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