Assessment Task 2 (Review of a Local Star Category Hotel /Individual Essay)
Task description: Students are required to write a short summary and Essay on one local attractions drawing on their observations.
Task Length: Part A: 200 - 300 words;
Part B: 400-500 words
Date Due: Part A: Week 4 (monday16 April 2018 before 11:55 PM);
Part B: Week 6(Monday before 11:55 PM)
Task Weight: Part A: 8%;
Part B: 12%
Students will be required to summarise the key points observed and explain how these points relate to the following theories, frameworks or concepts (ideas) discussed in weeks 1 – 4:
Brief overview of the hotel (brand, type, market profile, ownership, established year,basic facilities etc.). (Part A)
Local market analysis (location, who is their target market) (Part A)
Push Factors; (Part B)
Pull Factors; (Part B)
Tourist criteria and/or purpose of visit to the hotel (Part B)
a) Part A (due in Week 4) Summary
b) Part A should be 200 – 300 words in length and is worth 8% of the total assessment. For Part A, students should find and review one local hotel. The submission should include the following:
c) A Title Page with your name and student number, the subject code and title, the name of the lecturer/tutor, and the title of the assessment;
d) The title and Photo/photos of Local star category hotel (The student needs to be present in the photos submitted).
Brief overview of the hotel (brand, type, market profile, ownership, established year, basicfacilities etc.)
A summary of the key points of the local market analysis (location, who is their target market)
A reference list and in-text referencing in APA Referencing Style with a minimum of two (2) references, including an academic reference
Part B (due in week 6) Essay
should be 350 – 500 words in length and is worth 12% of the total assessment. It should be in essay format and include the material submitted for Part A (with any amendments based on feedback received). The submission should include the following:
A TitlePage with your name and student number, the subject code and title, the name of the lecturer/tutor, and the title of the assessment;
An Introduction that provides a brief overview of the local attractions and the tourism or hospitality issue(s) discussed;
The Main Body of the essay, which should include the following elements:
A summary of the key points of the Local Star category hotel from your observations;
An explanation of the “push” factors that are observed to increase demand for thechosen local hotel.
An explanation of what “pull” factors are observed to increase demandfor the chosen local hotel.
An explanation on “Guest Purpose of Visit” for the chosen hotel studied from the theories, frameworks or concepts (ideas) in weeks 1 – 4.
A Conclusion, which summarises key points and recommendations
A Reference List and in-text referencing in APA Referencing Style with a minimum of four (4) references, including at least two academic references (e.g. a journal article, one of the prescribed texts)
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