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    Recovery for Toshiba Assignment Help

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    Recovery for Toshiba Assignment Help


    This research paper seeks to develop a marketing plan and a recovery plan for a new Toshiba product (4K Ultra HD TV) for Toshiba Corporation which is a global brand. For better analysis and development of the marketing plan paper begins with a brief overview of the company profile, followed by analysis of the current marketing situation due to both internal and external forces. In the paper the porters five forces concerning Toshiba Corporation, a detailed SWOT analysis of the company and strategy segmentation, targeting and positioning of T

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