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    Marketing Essentials

    Marketing Essentials

    Introduction The roles and functions of marketing are the major functions of any organization. For the better understanding of all the functions of marketing Aldi is selected. It is a private company that operates its business activities more than 18 countries. It has more than 10000 stores all over the world. Aldi sells its goods at their own retail shop and for this reason, direct sales are also applied to their marketing functions. The founder of this organization wasKarAlbrecht and Theo Albrecht. Its estimated turn over more than €50. Aldi spends a large number of funds for its

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