EVALUATE MARKETING OPPORTUNITIES
The aim of this assignment is to evaluate marketing opportunities. BBQfun is the stimulated business and all the information and the scenario is already being explained in the other part of this assignment. This assignment will help to review the BBQfun simulated business information and also determine organizational profitability. It is important to evaluate in terms of impact on operations. This assignment will help to evaluate and identify marketing opportunities which are required to bring out the impacts of the operations. This assignment will also analyze the three opportunities which are being outlined in the scenario.
BBQfun has used different moves in order to promote their brand and this has involved different types of things which have helped the organization to bring out the right decisions which are required in order to bring profitability to the organization. There are three opportunities which will be ranked on the basis of its opportunity and evaluation. The first opportunity in the list can be manufacturing and selling own brand. It is one of the best ways to develop a business. Manufacturing is one of the most important things which are required for one organization and this is why it has to be given a lot of importance. This can be effective for the organization. Here BBQfun can develop with the help of the right ideas and the things which are there. BBQfun has to manufacture its products in the right way in order to increase its sale and make a big percentage of profit in the market and this is how the organization will be able to grow and develop its business (Sitapara, et al, 2017). Selling own brand can be difficult at times because at times it tend to fail as there is less demand for the new brands in the market and this is why it is hard to survive in the market and make a name of it. It can be hard at times to help an organization to survive and sell its own brand. This is the reason why manufacturing and selling its own product can be at times helpful and can also help to grow as a brand as there are very less brands who manufactures and sells its own brand (Oumlil, Lewis & Merenski, 2015). It can be very profitable to sell products with the help of e commerce as e commerce is developing around the globe and there are a lot of people using e commerce for purchasing so BBQfun can sell its products through online and can take the full advantage of e commerce. There a lot of ways that e commerce can help an organization to develop its business into a big term business which can be profitable for the organization. This is why it can be said that this method can be beneficial for an organization as it can help the organization to develop itself and take over the market.
E commerce can be beneficial for any sort of organization in any sector.
This is why it has been listed in number two and there are many benefits of it and this is why it is being used in several places can be used in order places where it can be profitable for the organization (Jones, Morrish, Deacon & Miles, 2017).
The general fixed cost is to increase the market share and also cut the cost of the products and can also seek for mass appeal.
It is important to understand the additional fixed cost so that there can be sufficient profits for the organization which can be shared in order to increase the profits margin which is there and thus it can be used in later for others needs and thus the organization can be able to make a lot of profits (Weinstein, 2015).
The number of buyers in the market can be used to promote the organization in many ways bring a lot of profits to the organization.
Total fixed cost can be gained with the help of right publicity and there can be other advantages of mass appeal where one of them is that it can help the organization to grow.
There are a lot of things which are required to be in the e commerce and those things are indeed available for any organization there in the ecommerce sector and this is why it is important for an organization to be in the e commerce market. The second opportunity can be beneficial for an organization as the organization will be able to sell its products online and show the list of items it wants to sell and also can deliver the products to the house of the customer without even charging for it.
The three opportunities which BBQfun got can be used in order to develop their organization into a bigger brand and can also be used in order to uplift the organization and also help to lift the organization goals from where it was to other level. There are other things which are helpful for the organization and thus can help to develop the organization into a bigger domain of ideas and can thus help to expand the business. Organizational marketing plan is something which being required in order to understand the marketing plan and also understand its products and different ideas which can be required in order to check the capabilities of the organization in different ways. This is why the organization can be helpful in bringing up the work and thus there is other thing which has to be kept in mind while dealing with the situation of BBQfun as the organization got three opportunities to expand its business. There are some principles of marketing which has be followed in order to understand the market and the entire study of what the market can offer to a new company (Bowie, Buttle, Brookes & Mariussen, 2016). Marketing mix is must for any sort of new organization in the market hand that can help to expand the business and understand what the business actually is. This is the reason why there are fewer issues with the organization as all the rules are being followed according to the rules. These rules can be useful as this help the organization to understand the needs and what is required in order to expand the business and thus it can be said that BBQfun can use the marketing mix principles in order to understand the market and the strategies. There are many marketing information’s which are required in order to undertake surveys which is being chosen in order to understand the market (Levy, 2014). There are several theories regarding this and these situations can be explained as something important and required for the organization for different purpose.
There are several factors which are required in order to assess the three opportunities which are there for BBQfun. There are certain codes of practices which are important to be followed as these codes can be used in order to do the work without any problem or can be done by following certain regulations. BBQfun can have risk associated things like having potential competitors which can be a risk for the organization. This is why it is important to do the things which are necessary to do so. There are several ways that the organization can have competitors in the market and there are other things which are required to be analyzed. There are different codes of practices which are required in order to face the challenges which are there and several policies which are required and there is relevant legislation which is required in the entire process. This is the reason why the entire organization can be used to face different challenges regarding the topic of three opportunities. These opportunities can be useful for any person as this can be effective for any organization.
Thus it can be concluded that the three opportunities can be beneficial for the organization as it has helped BBQfun to grow and understand the business. This is the reason why the three best opportunities were used in order to understand the market. This assignment has helped to understand the three different opportunities which will help to stimulate the business. It will also help to understand how it impacts on top ranked opportunities on operations.
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