An organisation is required to devise marketing strategies for gaining prominence over a market. In order to devise appropriate marketing strategies, market research need to be conducted by the marketer. It helps a company to identify their target market and their trends. In this study, an attempt has been made to conduct a market study of CSL. CSL is a reputed biomedical organisation. It is flourishing as one of the major biomedical companies. It has adopted some marketing strategies that are used for gain huge market shares.