One enterprise may use different strategies to enter different markets across the globe. For example:- Starbucks Inc., this corporation has a global footprint, and it has adopted many strategies to enter the different markets.There are various strategies, and the businesses choose the best suit for them. The type of strategy adopted affects the profitability and future growth of the firm. Also, entering the market of a new country brings a lot of challenges for the firm. There are a lot of rules and regulations that are supposed to be followed (Yoboue et al., 2017).