The given report is based on Tourist destination named as Kiyomizu- dera which is known as Buddhist temple. There are different reasons due to which tourists are motivated to attend destination such as learning history, natural beauty and so on. Motivation of visitors plays great role in long term to attract tourist destination. Different stakeholders such as employees, tourist, and local people help in managing as well as promoting sustainability of that place. For long term success of respective destination, different issues related with cultural, political, environmental, ethical impact place. The recommendations are also provided for enhancement of number of visitors or tourists.
Tourist destination is defined as geographical location that carries important elements in order to attract large number of tourists along with meeting their need and demand in appropriate way (Della Corte and et. al., 2015). These components are characterised into 4 As like attractions, amenities, access and ancillary services. It is important for tourist destinations to make proper use of resources, opportunities and abilities from existing surrounding so high value is created in successful manner. The given report is based upon tourist destination named as Kiyomizu- dera which is Buddhist temple in Eastern Kyoto, Japan. It was established in 1880 by Adolfo Farsari. The report covers overview of destination along with USP, experience of visitors, key stakeholders to promote as well as manage sustainability of place. It highlights motive for visiting destination, issues in terms of social, ethical, political and recommendations for improvement.
Otowasan Kiyomizu-dera is Buddhist temple which was established in 778 at Japan. This is regarded as part of UNESCO world heritage site. It was founded by Hosso Buddhist monk whose name was Enchine in Heian period (Kiyomizudera Temple, 2020). In 1633, its building was reconstructed which does not contain single nail to be used in it. It is located at 1-294 Kiyomizu, Kyoto and Prefecture, Japan.
Unique Selling Points (USP) of Kiyomizu-dera are that it contains 11 faces as well as 42 arms of kannon which represent compassion to visitors. In addition to this, people felt that temple is close to their principal which is known as Kiyomizu Kannonsan. This temple expresses teaching of Buddhism culture and tradition which is connected to heart. There are different visitors’ experiential components which include its natural beauty, ancillary, leisure adventure, education and so on which help to know about place in better manner.
According to view of Maja Uran and Emil Juvan, 2014, stakeholders who are responsible for promoting as well as managing sustainability of destination includes business associations, tourism developer, local residents, media, government, competitors, local companies, competitors, activists, employees (The Stakeholders Role within Tourism Strategy Development: the Local Residents Viewpoint, 2014).
Motives to visit destination by tourists
As per opinion of Mary Solio, 2015, the main purpose or motive for tourist to visit Kiyomizu- dera destination are described below:
It is regarded as celebrated temple in Japan that was established at site of Otowa Waterfall at wooden hills which represent beautiful view to tourists.
In addition to this, it has 15 colorfall halls which represent different deities as well as pagodas near temple complex (Visiting Kiyomizu-dera in Kyoto, 2019).
It is also called pure water temple which is situated at eastern mountain of Kyoto that is rich in architecture, history and beauty.
Issues impacting success of destination in order to attract visitors in long term
Tourist destination plays an effective role in attracting people as well as creating employment opportunity for them (Galvez, Fernandez and Lopez-Guzman, 2015). Such destinations are impact due to environmental, ethical, political, cultural and social issue to achieve success in order to attract visitors in long term. These issues are described below:
Environmental Issues- The visitor or tourist who visit destination put stress on that land or place. This leads to rise in soil erosion, loss in natural habitat, rise in pollution and pressure on species (Hultman and et. al., 2015). Such creates problem in environment and destroy natural resources that has long term impacts. There is also rise in pollution in terms of sewage, air and litter which provide huge effect to attract tourist to place.
These issues can rise as well as decline in attractiveness of country for tourist depending on changes taken place. Rise in political instability, unrest and war has increase perception of risk at particular destination. This also leads to generate negative publicity that decrease arrival of tourist and create long term impact.
This includes change in value, social change, rise in gambling, crime, moral behaviour, family structure, roles, heritage destruction and relationship among tourist and host. These all are social issues which impact visitor in long term to visit place.
Destination’s competitors along with their strengths and weaknesses
According to opinion of John Asano, 2017, there are large numbers of places that are made or established in unique and attractive way to beat competitors in Kyoto. In terms of Kiyomizu- dera, it has large number of competitors such as Saiho-Ji Temple, Nijo Castle, To-Ji Temple and others (10 Must-Visit UNESCO Sites in Kyoto, 2020). The main strengths and weaknesses of relative destination for attracting visitors are as follows:
The main strength of such place is that it has superb moss garden which is beautiful in viewing and made in heart shaped founded in 1339 (Kumar, 2016). Moreover, main weakness of Saiho-Ji Temple is that it requires reservation in advance to enter place.
It is huge samurai castle which is Kyoto resident of Tokugawa Shogunate who is regarded as ruler of Japan during period. This is designed in impressive as well as demoralise rivals to attract large number of tourists. The weakness of Nijo castle is that it charges high fee to enter inside and see its design and beauty.
It is regarded as huge ancient temple that is serving as guardian temples of ancient Kyoto. This is also situated in southern part named as Goju-no-to which possess five story pagoda that is higest in Japan such as 57 meters 187 feet tall (Martins, 2015). This is very expensive temple as per visitors which cannot be afforded by everyone.
In order to improve destination for long term as well as increasing current visitation members, some recommendation are provided with help of visitor motivation theory. They are described below:
Push and Pull theory of tourist motivation is described here. Push factors are those which motive tourist to stay away from home and pull factors are those which attract tourists towards destination (Oliveira and Panyik, 2015). Push encourage individual to travel and pull motivate to visit specified destination. This is also defined as sunlust as push and wanderlust as pull motives. Motivation factors such as fulfilment of basic needs, feeling new experience, loneliness are regarded as push factors and perception such as relaxation, personal reason like nostalgia, adventure are pull factors (Oppewal, Huybers and Crouch, 2015). After analysis of tourist/visitor motivation theory, some recommendations to respective destination are as follows:
It is recommended to increase number of hours at temple so that tourist can visit each and every corner in best manner and gain better experience to enhance its sustainability in long terms.
From the use of above theory, it is also recommended to Kiyomizu- dera temple to renovate its interior for their tourists as they are attracted towards innovative and new things which assist destination in long term sustainability and increase in number of visitation members.
From the report it has concluded that, tourist destination plays an effective role in attracting huge number of tourists towards that place. These destinations should be well renowned as well as famous so that people come and visit. Each destination is famous due to their Unique Selling Points which includes different stakeholders like employees, staff, tourist guide to promote and manage sustainability of place. Main motive is to see natural beauty, learn history and other aspect, tourist visit such destination which also faces issues in terms of culture, ethics, environmental. All tourist destination faces competition at marketplace which can be solved through recommendation.
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