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    Marketing

    Investigation On Market Structure

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    Investigation On Market Structure


    Starbucks was started thirty years ago establishing only one store where it has come across much intensification since then. All this time, Starbucks has been aiming to create a place for customers to stop by the place of work and home. More so, it has been striving to provide customers with a relaxed atmosphere and a different experience. Studies from Brain, (2013) show Starbucks as a monopolistic market structure. The reason is that it is a firm in the coffee industry which has many firms to compete with and has differentiated products. Additionally, there is a low entry to the mar

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