Human resource management (HRM) is the way of enhancing the performance of the employees in the appropriate way. In the era of globalisation, the business ventures have faced high competition in the merchandise market. In this situation, the authority of the organisations needs to bring improvement in their product’s quality for attracting the customers. For grabbing the consumers, it is necessary to fetch improvement in performance of the employees. In order to complete this study in the efficient way, the Iconic has been chosen.