INTEGRATED CAPSTONE PROJECT
This report provides the knowledge and skills that helps in implementing of better services among the consumers in the company of Cable & Wireless Communication. There are proper planning that needs to focused by the firm to make the appropriate services regarding the knowledge and skills.
The integrated project provides the ideas and knowledge regarding various aspects required in the higher degree of study. It implements the collaborative research work in the project with the earning in an academic degree that helps in growth of a business. The main aim of the project includes the real-world situation that has been more familiar to achieve the positive results. In this case, Cable & Wireless Communication has been chosen which has been operated as the biggest multinational firm in the country of U.K. The reported work needs to address on certain aspects that lies with the company resources and capabilities; staffing, people management, incentives and rewards; organizational structure, core competencies, competitive capabilities and staffing. The details analysis helps in identifying the problems with the set skills and disciplinary knowledge. However, the organization needs to analysis on the happened problem and needs to resolve as per the skills of staff members.
Background of the company/topic studied
Cable & Wireless Communications Ltd is the British multinational telecommunications firm, which has been situated in the country of U.K. It has been operated in Pan-America with the formation of Cable & Wireless Plc in the demerged the year of 2010. The key people of the firm lie with John Reid and have been established in the year of 2010. The organization has been operated with a number of brands such as LIME, CWC Business and Cable & Wireless Panama. Cable & Wireless Communication provides the integrated television entertainment services and telecommunications in U.K (Cwc.com. 2018). The company delivers a better service to the consumers by implementing a wide range of facilities on the based network. It lies with national, local, international voice, internet services and data in various regions with the process in the service of mobile telecommunications. The organization offers mobile and mobile data services; broadband services in the workplace and homes. History of the firm can be easily traced to the various number of British telegraph firm, which has been established in the year of 1860s by Sir John Pender. The main motive of the organization is to operate globally by introducing a unique form of telecommunications service among the customer. Hence, the consumer can able to gain stable services through the cables which make the possibilities of landline telephones and telegraph with the transformation of broadband and mobile data services (Cwc.com. 2018).
Cable & Wireless Communication has resources and capabilities that include the revenue of around US $ 1.74 billion. Operating income of the firm lies with the US $ 320 million and gaining of net income approximately of US $ 32 million. Nevertheless, still the firm lack resources due to raising of certain problems regarding the transaction of money. The company has introduced rewards, staffing management to reduce the problem and better organizational structure with the proper form of operation in the entire market. The skills and knowledge can be increased by managing the global business in the entire market (Ferreira et al. 2017).
Cable & Wireless Communication provides CWC business solution regarding the install of IT systems and telecoms. The cable provides the unique things to get permanent on two processes by getting linked with them directly to the home of users. The customer can able to access interactive form of services with the multimedia fields. In the Pan-America regions, the Cable 7 Wireless Communications has been owned by 14 businesses with the minority stake in Trinidad. There lies with the entire controlling of the management regarding the full services in the developed telecom business. The organization has widely spread in various areas to enhance a better form of operations that is communicated to various users. Cable & Wireless starts to continue the business with the expansion of the network partners with the regions regarding the recovery and rebuilding which needs to developed gradually to garb the entire market. There lies with the initial efforts which focus on the support of the communities and people having the loss of home and livelihood. Cable & Wireless Communication has started carrying out charity regarding the needy people and the support is provided by the business. In order to implement better services, the organization has dedicated staff members to focus on the entire operation. The proper way of planning and developed strategy has helped to engross the business to attain the maximum profit from the unique services introduced upon the consumers. The company has been officially acquired by the Liberty Global in the year of 2016. There lies with undergo on the integration period on the LiLAC Group (Chuang and Lin, 2017).
Issues/Problem that being analyzed
Cable & Wireless Communication has experienced a better degree of the turbulence with the proper form of operations in the globe to get a mixed fortune. There have been various signed agreements with the sharing and cash transaction in the equity of Columbus. The appropriate agreements have been made between the parties which make the firm with the payment of cash of around US $ 3 billion regarding the inclusive form of debts. The sharing and cash have become the main problems in the Cable & Wireless Communication that has highly valued of the US $ 700.4 million. There has been issued regarding the ordinary form of sharing with the existing shareholders and providing of 35% of ownership in the Cable & Wireless. There has been high debt in the Columbus market which has been assumed by Cable & Wireless Communication. The market of Columbus has offered broadband services with the cable, fixed-line telephony and made the subscription on the base of consumers. There is a requirement of the better form of planning that makes the investment of around US $ 135 million as the major capital that makes the completion of the better form of operations with the close and dating of acquisitions (Shaw and Shaw, 2017).
The broadband services offer the better flow in the consumer base of Jamaica with the broader way of networks in the communication business. There is a high dealing regarding the business with the execution of subsidiary on the Columbus Business Solutions, offering a fibre form of connectivity upon the 42 market in the network of Columbus. The transformation and transaction in Cable & Wireless Communication develop a step-change on the returns and growth. There is a complimentary offer regarding the business-to-business, broadband and TV markets. This service together with a better service for the consumers in the entire regions with a delivered area in the superior mobile. Cable & Wireless Communication has been operated in the 17 regional markets with the better form of serving around 5.4 million of customers that deliver around the US $ 1.5 billion of revenues. The problems of a firm have addressed properly on the allocation of resources with the proposed form of transactions, which results in the greater impacts on the telecom markets in the entire regions. In the Caribbean, the Digicel owns the cable TV along with the six market as the main assets of a business. Cable & Wireless Communication has faced problem to grab the market of Caribbean with the enhancement of broadband network services delivering upon the existing consumers (Wehrmeyer, 2017).
Capabilities and company resources
Cable & Wireless Communication has focused on the resources and capabilities based on the three areas that include human, tangible as well as physical features. The resources and capabilities lie as the major areas in the competitive advantage to make the growth of business in Cable & Wireless Communications and achieve the set goals. The physical management of the resources enables the growth of the business to realize high capabilities. Resources lie with the human labor, employs and the types of equipment required in the implementation of network business. Resources and capabilities help to reduce the capacity as well as adaptable areas of the changing environments to make the growth of a business. The staffing, reward, incentives and people management develop another skill as well as knowledge in the growth of a business. The Cable & Wireless Communications needs to focus on these factors to reduce the problem regarding the incentives of staff members, which helps to develop a better form of operations in the market (Byrnes, 2017).
Staffing, people management, incentives and rewards
The rewards and incentives help to motivate the staff members implementing the services in communication. Core competencies, competitive capabilities and staffing develop a better form of planning in the growth of firm through the induced procedures and policy. The problem can be resolved through the proper way of planning and strategy by managing of resources regarding the sharing of considerations upon the issues that arise with the price. The staff members can able to manage the entire resources in such a manner by proper way of planning. Cable & Wireless Communications and shareholder of Columbus has agreed properly regarding the lock-up and arrangement of options with the indulged sellers. There lies in the area that needs to consider by the organization on the sharing related to the prices on based triggers. It lies around the US $ 0.723 issues price in the earned revenues (Small et al. 2017).
Organizational structure, core competencies, staffing and competitive capabilities
The inappropriate organizational structure in Cable & Wireless Communications might be the issues that reduce the productivity as well as the service required among the consumers. There lies with the core competencies which has been the spontaneous problem for the Cable & Wireless Communications. The proper way of managing the staff members is the key factors that need to focus on the organization to reduce the problem of staffing. A competitive capability lies in the quality, cost, flexibility and delivery that might be other issues for the organization. Cable & Wireless Communications needs to manage the competitive capabilities to manage the actual performance
regarding the existing competitors in the market (Benzer et al. 2017).
Details analysis on the identified issues by referring to disciplinary knowledge and skills
Various issues need to be identified by the organization Cable & Wireless Communications to enhance a high amount of production to implement better services in the communication among the staff members. The main issues of the firm include with sharing and cash values regarding the gathered revenues. Another issue includes the excess debt in the Columbus that gives around 35% of ownership in the Cable & Wireless firm. The skills and knowledge can be increased through the managing of resources as well as capabilities. Staff members need to manage the capabilities and resources with the advanced skills to manage it properly at the time of carrying out the operations. The communication can be developed through developing the better form of networks regarding that helps to provide the services to the customers globally. The Cable & Wireless Communications needs to develop proper channels to gather appropriate information regarding the complaints of staff members with the feedback forms. The knowledge of the employee can be improved through the involvement of training activity that helps to improve the productivity and mitigate the issues. The excess debt and resources can be solved easily through the performance and managing of situation (Lu et al. 2017).
Cable has become a constraint issue at the time of carrying the operation in wireless communication among the customers. The proper technicians help to manage the resolve the network issues, which arise from the cables. The technicians having the knowledge and skills regarding the cables assist to provide appropriate measures regarding the happened problems. Wireless communication provides the access to improved technology that constantly thrives the customer with the better services. It includes the broadband network that is generally used in the organization to implement high performance (Zulkiffli et al. 2017).
The security is another major issue that arises in the Cable & Wireless Communications. The disciplinary knowledge and skills induced by the management help to resolve down the security problems. There is a high chance of possibility for the intruder to implement the lurking outdoors systems on the wireless systems. The main skills include developing anti-virus software that helps to resolve the problem introduced from the knowledge of staff members. The skills and knowledge help in implementing a better form of performance in Cable & Wireless Communications with the major advantage to control the entire system properly. The proper way of managing employees by providing incentives and rewards helps to increase the performance. Organizational structure helps in managing the entire work systematically from the higher authority to the lower levels. This structure provides the ideas and planning that needs to be introduced to implement a high amount of performance. The core competencies help in managing the entire procedures in such a manner, which makes the growth of the firm, and develop a competition with the other company. The Cable & Wireless Communications needs to develop a better planning to maintain the competition regarding the services or products provided to the customers. The Cable & Wireless Communications has faced problem regarding the staff members that has reduced the services. The performance can be increased by introducing rewards and incentives upon the employee by management. The disciplinary set skills and knowledge are the only processes that help to resolve the problem (Fan et al. 2017).
It is recommended that Cable & Wireless Communications deliver the better service communications with the entertainment provider. It provides the better form of operations in fixed as well as mobile networks by getting support on the terrestrial and submarine optical fiber with a high backhaul capacity. The organization has rather faced few problems but can improve the operation of the skills and knowledge. This needs to be introduced by the staff members to manage the entire operations in such a manner that can be operated globally. Company resources and capabilities might be the problem that can be reduced and the appropriate recommendations need to be illustrated. The staff members knowledge and skills help in managing the resources to make a better form of operations at the time of implementing of services. The staffing, people management, rewards and incentives might be other problems that can be faced by Cable & Wireless Communications. Management needs to develop proper skills to resolve the problem and high performance of staff members can be introduced to meet the set goals. Cable & Wireless Communications has been operated by 7100 staff members by serving a better service among the consumers in all the regions globally. Organizational structure, core competencies and competitive capabilities can be other problems that the Cable & Wireless Communications face. The appropriate planning and ideas of the management help to resolve the happened problems.
The company resources and capabilities need to be managed properly to implement better service in the communication among the customer globally. The Cable & Wireless Communications firm has been operated in a wider range, hence the problem needs to be reduced down. The proper structure of the organization from higher authority to the lower level helps to introduce better performance with the appropriate planning process. Rewards and incentives help to motivate the employee to introduce high performance with the disciplinary skills and knowledge. The staffing and competitive capabilities assist to manage the resources as per required by the firm.
Plan for career or future study
The planning of career lies with the appropriate steps that help in the future aspects. These are followed as:
The self-assessment is the first steps in the planning of career to collect information regarding the person about the interest, work-related values, personality types, aptitudes, development needs and realities. These all factors help in identifying the appropriate career that fits upon the person with the gathered information. In order to make better decisions more information needs to be gathered (Ball et a
It is concluded that the Cable & Wireless Communications firm needs to develop a better form of services among the customers globally. There are various issues that need to be mitigated to implement better services in the communication through the implementation wireless network. The firm has focused on the proper way of planning with the better strategy by managing the staff members. However, the developed career helps the Cable & Wireless Communications Company to increase the productivity in the future aspects.
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