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    EMERGING RIDE SHARING INDUSTRY ASSIGNMENT HELP

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    EMERGING RIDE SHARING INDUSTRY ASSIGNMENT HELP


    CAPSTONE REPORT: UBER IN  CAN IT REMAIN THE DOMINANT LEADER OF THE WORLD’S     FAST- EMERGING RIDE SHARING INDUSTRY

     

    Executive Summary

    It can be observed that the new technologies of the founding of Uber Technologies Inc. in the year 2009 create greater relaxation regarding travelling issues among the public. Further it can be observedhat The disruptive technology of Uber and in explosive growth is in higher demand in current world. T this research is based on the various analyses regarding the background as well as the customer services provided by Uber technologies. Even it also focuses on identifying the various benefits and drawbacks of Uber with that of taxi. 

    Chapter 1: Introduction

    The new technologies of the founding of Uber Technologies Inc. in the year 2009 create greater relaxation regarding travelling issues among the public. Moreover, this service also offers the facility of choosing the vehicle as per the requirement of the customer and at an affordable cost. It also provides intended groups for the users through the application of ICT technologies. Apart from that, Uber provides the facilities to claim about the function and trustworthiness and the quality of ride that regulations of taxi failed.

    The research is based on the various analyses regarding the background as well as the customer services provided by Uber technologies. Even it also focuses on identifying the various benefits and drawbacks of Uber with that of taxi. 

    Chapter 2: Background of the company

    The technology of Uber is using peer-to-peer ridesharing, transportation, food delivery, Taxicab Company. Headquarter of Uber is situated in San Francisco and operating along with various cities throughout the globe. 

    The disruptive technology of Uber and in explosive growth is in higher demand in current world. As per the company's age is almost ten years and it will soon grow as leading brand in the world (Alemi et al. 2018, p. 88). Even this fascinating company is in constant controversy among the public over the last decades.

    The story of Uber started in 2008 in Paris. The founder of this brand Travis Kalanick and Garrett Camp was the revolutionary for the future growth of the company. The target of the company is to provide simplicity and ease of ordering a vehicle through the app’s popularity rising among the customers (Bussin and Bergh, 2017, p.295). Even this helps to create the awareness of cab services due to rapid increases in internet services across the globe.

     Additionally, the CEO targets facilities of this app to create a relaxation riding throughout the globe and at affordable cost. The apps based on advanced technologies that it can easily access by the users and charge will be deducted from the user account. Even this company targets on saving the valuable time of the customers by providing the hybrid car in alteration with that of Yellow Taxi.Apart from that the company also received desist and cease order from the San Francisco due to the issues of the name of cabin Uber Cabs name. 

     In 2011 the year was crucial regarding the growth of this company and is involved in series of funding that leads by the benchmarking company (Mahapatra and Telukoti, 2018, p.11)  Even, it expands its network across the globe such as Boston, New York, Chicago and so on. In this year, the company also faced the challenges regarding the growth of the company. Addition to that in this year it introduced UberX to provide the hybrid car at low cost but faces greater losses. 

    It also faced various regulators and rivals in order to transform the black-car services into valuable logistics services to attract more and more customers. Even it provides facilities to choose the driver as per your desire. Even it provides the facilities of investigation and claims accordingly for any criminal issues by legal policies for the security of customers. It also provides think tank consisting with nuclear physicist that identify the largest demand of hiring drivers of private cars.

    Chapter 3: Customer service of Uber

    The Uber app provides the customers of free downloading and booking the vehicle according to the demand of customers. It also provides the customer to choose their own driver and size of vehicle according to their needs. Apart from that, it provides the customer the standard services for riding at affordable cost at any time. Even the customer is provided with t5he details of cars and the drivers for more safety and security. This also helps to create the demand of the cab service among the users.

     Additionally, it always prioritizes the customers and their need for the services and provides the quality response for the user and at an affordable price. Even it saves the time of customers and maintains their safety and security related to the criminal's actions.  

     It also provides the online support for the users during an emergency and booking can be done using the app conveniently. Apart from that, it solves the issuers regarding the issues with the trip with necessary facilities to customers through online.  

    Addition to that the company also provided the customer services quick response through app and one of most dedicated ride-sharing companies. This also provides the GPS to locate the proper address of the users and immediate services be provided at any places.

     The app also has several questions in order to identify the need for improvement regarding the customer satisfaction and fulfilment of their demand at any time. The app also contains greenlight hubs locations that are accessed by the expert to solve the issues of users and at any time as per the conditions (Matherne and O’Toole, 2017, p.565). 

    Apart from that, it contains a phone number related to the critical safety response line that helps the customers to claims against any issues (Hayes and Altuwayjiri, 2017, p.1508). It also has user email responses facilities in order to support the inquiry and respond quickly to the customers.

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     After conducting the SWOT analysis, it can be observed Uber Company can be considered as a traditional trademark brand in the vehicle industry.  It can provide a comfortable riding experience towards the customers. Beside of that Uber transporting company also give the concernment about passenger’s safety issue. After that, Uber Company can be invested in a low market capital for the company human resource department, as the company hires no full-time drivers for the cab service. After that, Uber Company can give the real-time bookings feature to the customers to provide cab service against their online booking process. As per the views of Hall and Krueger, (2018, p.714), this can be considered as a technical tool of the Uber company to thrive in the  World’s     Fast- Emerging Ride sharing Industry 

    After that, the main weakness and threat of the Uber Company are that Uber does not implement the static business policy in the fast emerging ridesharing industry. Another threat to the company that sometimes Uber Company cannot be identified the guilty driver's name against the passenger complaint on the official website of the Uber company.  

    Chapter 4: findings: strategies 

    It can be founded that the Uber Company decided to low the fare rates in some suburban areas where the company cab service exists. Therefore, it can be observed that Uber is thriving the emerging ridesharing industry by increasing the areas of CAB service. It can be stated that whereas the other can companies unable to provide cab service to the rural and suburban area uber is easily bridging the gap of lacking this cab service. After that, according to the company policy and strategy of Uber Company, it is observed that a company concerned about some fundamental factors of the business such as  

     Safety and onboarding process 

    In this process of the company's greenlight location, it can be observed that Uber companies’ on boarding process can ensure the driver and vehicle standard and quality. However, it can be considered that the quality and standard of supply of the cab service can place the Uber Company in a high market area and can achieve the marketplace success. As per the idea of Smith and McCormick, (2019, p.456), it can be considered that this sustainability to provide a better a cab service towards the customers can be assumed as an appropriate policy in the dominant leader in the fast-emerging ridesharing industry.  

    Demand matching 

    It can be observed that while receiving the confirmation of customer booking for providing them cab service some companies faced technical issues to reach the cab drivers inaccurate reaching time. However, In this case, Uber does not compromise with the technical issues to provide real-time bookings experiences towards the customer. Further to provide a quicker way of cab service company not only hires more numbers of efficient drivers and buying luxury  cars but also gives the concernment about to provide a better and traffic congestion free website and mobile application to book the cabs instantly

    Part-time and full-time employability  

    It can be observed that earning money and the factor of meeting more number of peoples in less time is the fundamental benefit of driving. It can be observed that UBER company gives the opportunity to earn $2,500 per month on the basis of part-time driver job. For this reason, a company achieves the goal of employee satisfaction and sustainability. Moreover, the company is getting an efficient and long-term experienced driver for their cab service.

    Therefore, it can be observed that by implementing the above strategy and business procedure UBER becomes a dominant Leader of the World's fast- emerging ridesharing industry (Watanabe et al.2017, p.789).

    Chapter 5: Recommendation 

    The company has to initiate deregulation of fares including the drop rate and per kilometer cost. This also includes that customers can set their own rate while pre-booking.

    It is recommended that a company must provide effective training to the drivers depending upon the skill and experience. 

    Uber must ensure their vehicle and passengers with appropriate insurance. They must reduce the commercial insurance rates and develop a cooperative fleet insurance for the drivers.

    It is recommended that Uber must have an effective human resource management which should track the performance of the driver. The company should also install an appropriate complain tracking software for resolving passenger complain and per ride data.  

    It is also recommended that Company should initiate policy based on flexible working time for the employees. This will enable employees with kids so that they can work from home and can move around globally with a flexible working time. 

    Conclusion

    The study of Uber offers greater scopes of ride services by implementing the platform of ICT that includes the high quality of ride as per customers demand and capacity. Additionally, this concluded that the technology provides the riding as well as delivery services together and this creates higher demands among the customers. Apart from that, the customer can easily be booked for their ride and select their own driver and the size of the cars at any time as per the needs. It is also concluded that the customers are more secured with their services and claim regarding criminal issues that are not available in the yellow taxi.   -

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