The proposed new product introduced by JOJO Ice is Ice-Cream. The basic characteristics and attributes can be detailed as below: - Characteristics: The multi-process filtering of the water in making the Ice-Cream is the specialty of JOJO Ice that other close competitors Medifast and Vitafoods in the USA haven’t (Zhu, 2016). As no other Ice company uses a multi-process filtering of water in the USA. All product lines will be available in four variants including chocolate, milk, vanilla, and strawberry. The product lines will be introduced in two types, including Cone Ice-Cream.