EVALUATING THE COMMUNICATION STRATEGIES OF INTERNATIONAL BUSINESS
In this assignment there are two companies one is Coles Company that is based on online food company and second is Coca Cola Company that is based on drinking. There are some business strategies or methods in both of the companies. It analysis key non-electronic method that is for attracting customers. Both of the company use many strategies to success their business. There is some SWOT analysis for both of the companies. Both of the companies are very much known to the customers and the companies have their own prospective in their business. In this way the assignment will success and their business can improve
This assignment will discuss the communication procedures and International business of the two renowned Australian companies which are Coles (domestic) and Coca-cola (International). This assignment will discuss non-electronic methods and operations, different media strategies, SWOT analysis and comparison of communication methods of both companies.
Coles Domestic is an Australian supermarket. It's headquarter is located in Melbourne and it is a part of the Cole group. The company also has its online shopping site which is known as Cole Online. The company was established by G.J Coles on 9 April 1914. In 1960, the very first supermarket was released in Melbourne. The company has been charged by suppliers of utilizing heavy schemes to their customers.
On the other hand, Coca-cola International is a beverage company in Australia. It is headquartered in Sydney. Cold drinks and snacks became the main priority of the company. The company served its foods and beverages in different countries.
Coles domestic attract their customers by advertising their products on a large scale. This is the basic non-electronic method they use to engage the public. They also provide a large discount on each and every product so their business will grow and develop on a fast track. The main target of the organization is to create an extension by withdrawing more as many prices from producers as possible. By creating a substructure of strong fresh sales extension, the company will continue to introduce their crisp offer to the customers, with a basis on referring great standard Australian-grown commodities that customers and public want, and will pursue to associate nearly with its suppliers. The company has continuously engaged to furnish trust utility to its customers (Brown et al. 2017, p.919). The organization will pursue to spend in price, with more commodities to be provided on each and every day at cheaper prices to its customers. It identifies that customers assumptions are quickly transforming and therefore it requires keeping investing in the form of suitable products. The company also identifies that it is by their team members feeling satisfying while working in this organization. The company can also give good customer satisfaction by behaving in a friendly way and to be very kind to the customers. The company also engages customers by increasing the quality of their main selling products.
Coca-cola is one of the organizations that utilize promotional products to attract their customers. This is one of the major non- electronic communication methods of the company to engage its customers from different regions of the world. This is because they comprehend that the smart use of promotional offers can markedly impact their sales and income (Crane and Glozer, 2016, p.1252). This promotional product gives countless advertising occasions to grow and develop their business within the organization. When the customer accepts it, these promotional offers pursue to broadcast and remind customers of this big branded company. There are many promotional products of Coca-cola which they can offer to attract more and more customers; these are mini bottle fan promotional, a waterproof speaker, CD or DVD storage and many cool kinds of stuff and vouchers. The organization uses the method of segmentation to split their products according to a specific customer group. The company also applies the system of mass marketing and niche marketing of undisputed commodities so that they can sell their commodities on a large aggressive market (Effing and Spil, 2016, p.8). The company is very popular among the people because it sells only non-alcoholic products. Outsourcing performances assist the company in building a trustworthy bonding with the customers. The company earned a large amount of profit as they have very fewer competitors. They also attract customers by giving a free product if customers buy their products.
Section 2:overview of the electronic of the electronic media stregies used by companies
E-commerce development is one of the most supreme electronic media equipment in the Coles supermarket business. The company has spent in digital enterprises in its drink business which comprises Coles Express. The conclusion of the company to move to the electronic media helped a lot to earn profits from the customers (Coles.com.au, 2019). The customers can communicate with them through webmails, chats, and websites and order products according to their own choice. Digital media is one of the schemes which companies use to build a relationship with the customers by sending text messages in their mobiles and promote their commodities with discounts.
The organization is progressively valuing origins such as their fidelity programs and online membership statistics as a method of understanding answering to customer’s circumstances. Nowadays this company supplies a highly customized skill through their faithfulness providing with "Your Weekly" specials through email. Except for email, one path the company is attaining increased individualization is online, where customers have their account. Triumph on digitally social media channels classically comes from recognizing a niche audience and giving them with exciting offers and details. The company also uses Facebook to both furnish customer satisfaction and field petition for services. It gives information about the details of various commodities that the organization wants to sell (Kärkkäinen and Jussila, 2016, p.2). There are lots of online shopping websites which Coal domestic own as an online affiliate marketing to sell their products to the customers. In this way, the company uses electronic media for their customers.
The Coca-cola international creates definite devotions regarding how they interrelate with their customers, and these devotions bid to interrelate that effect on social media also. The company will be clear in every social media appointment with the customers in order to gain trust from them. The organization will esteem copyright, policies, and trademarks. The company will be accountable in the use of technology and websites to interact with the customers worldwide. They sent promotional offers and discount offers to the customers in their mobile number as a result to encourage their products and beverages (Coles.com.au, 2019). Like other companies, this company also connects to the other shopping website as a means of affiliate marketing. When customers bought their products from that website then this company also gets some interests and profits from that website. Customers are the most important ambassador for the label of the company. If customers have any queries regarding the product of the company then they can resolve their issues with the particular product via web chat and emails. These are the basic electronic media strategies that Coca Cola Company uses to attract customers.
Coles is the affordable beverages all over Australia, which helps Australia to growth. There are so many types of strength, weakness, opportunities, and threats in this business. Here is the strength in SWOT of the Coles business. This Domestic supermarket group is a domestic food company in Australia. It is a retail space in Australia that provides advertising and branding. It is specifically along with slogans that framed price for conscious buyers. It has attracting strategies comparison with the other companies and it is an online service that can provide order through online and it deliver always on time (Coles.com.au, 2019). It has more than 1 lakh employs and more than 800 stores; it is a good strength of the company.
There was some negative point that called weakness in this company. It has negative publicity with the Australian suppliers. In the competitor's view, the company has low margins product. Here are the opportunities of these Coles group boosting marketing exercise to improving the business, geographic expanded globally region can help the company to reach the new global region. In this Coles group, there were some threats also that were the confusing consumer, the intense competition of the whole Australian supermarket is also a big threat of the Coles Company.
SWOT anaalysis of cola (international)
Coca Cola is an international company, in this assignment, it is located in Australia. It is a brand that can prove in all sectors like office, hotels, shops, houses. The strength of the company was the brand identity of this company which has the highest and costlier brand equity. Coca Cola is the most valuable company in the whole world (Kurucz et al. 2017, p.204). It included the brand value and spread out across the world. It has a big brand name that can sell the product easily in the market. This global presence also contributes to the product name and no of selling the product. It has the largest market in the whole world including Australia that can always increase the no of selling product. This group has a fantastic strategy that can always attract customer basically the youngsters. It has the largest successful distribution network and a lot of customers who have a large and great fan following that can easily grow up the business.
The weakness of the Coca Cola Company was the competition with other brands. It has also a weakness of diversification for low productivity and it is a carbonated beverage based manufacturing company. This company has faced a lot of issue like water management which needs for better result (Macdonald et al. 2016, p.120). In this Coca Cola Company, there were some opportunities like the diversification that can improve to give an offer to their customers. It packaged drinking water with the help of other branded water selling company. So, it improves diversification and developing in all nations especially in summer based nations. It can market the product which has lesser selling and improved strictly with supply chain method. The threats of the Coca Cola companies are the other competitors of this sector that can decrease in selling the product manually (Coles.com.au, 2019). The raw material of the product like water, for this reason, the company facing scarcity by the water issue. So, the analysis of SWOT was done by the two companies.
Section 4: comparison of Communication methods of both companies
There are many communication methods in business companies in their sector. Communication methods are like face to a face communication method, Email communication method, teleconferencing communication method, and another messaging method. In business face to face communication method is a very useful method that can easily connect the company with their customers. The email communication method is the online communication method that cannot connect easily to the company and the customers. It includes attachments to the customers and the customer gives their feedback through this communication method. Video conferencing or teleconferencing is a communication system that the customer can easily travel anywhere anytime (Roztocki and Weistroffer, 2015, p.330). The other communication method of the business company was instant messaging, by which customer can stalk their choice able product.
Comparison of communication method is based on messages, wire, visual signals, sound, and radio. In this method, Coles Company and a Coca Cola Company can communicate with their customers as well. In this method have many advantages and disadvantages for comparison. In the Coles Company and the Coca Cola Company, there are some verbal and nonverbal communications over there. Both of the companies are based on food, one is basic food and the other one is drinking food. Coles Company communicates with their company by online and the other side Coca Cola Company communicates with their customers face to face. In Coles, company customer should contact via message but the Coca Cola Company via face. Coles Company is communicating with online but the Coca Cola Company communicates with offline. Both the company deals with the customers very politely.
The verbal communication system will work for only the Coca Cola group; it not works for the Coles Company. Non-verbal communication will work both of the companies and oral communication also not working for both of the companies. It will work only for the offline process that was Coca Cola Company (Schivinski and Dabrowski, 2015, p.53). Written communication does not work for both of the companies. Internet is the important communication method, by these method Coles carry out their business company. Through the Internet, the customer will give feedback to the Coles Company.
In Coles and Coca Cola Company have their own business strategies or methods like interpersonal skill, communication with employees and communication with the public. In the first method, a business company in case presents an image then the companies employee should train to promote an image. The business owner always manages the business in both of the companies. Communication with the employee is a very important method of any successful business. In case, the employee of the company should train and then the business owner should learn more about the employees (Yawar and Seuring, 2017, p.621). In this method employee is the main participants of any company, an employee spends most of their times for the particular business. Communication with public or customers is also very important to both companies. In this method customer and the business, companies are connecting with each other with their communication via message or face to face communication. Customer can give their personal opinion and feedback about the particular product in any business. Any business company a business owner, of course, should give importance and listen to their customers for better result and success for their companies.
It can be suggested to the Coles Company and Coca Cola Company that their product quality should be always best. It can be recommended that communication strategies of international business should be evaluated properly. So, both of the company should always take care of their marketing or business strategies beneficial. It can be also recommended to the companies to deliver the product on time. Coles is a company based on the internet and that should be recommended to protect their online method safely (Effing and Spil, 2016, p.8). Coca Cola Company should use good raw materials like fresh and purified water. It can be suggested that both of the company should be not high their product value, it can decrease the no of selling product. Both of the company should give importance to their customer. It can be recommended that the Coles Company and Coca Cola Company should be improving their supply chain.
It can be concluded that Coles Company will give their customers many offers all the time and the Coca Cola Company give many free gifts to its customers. It also is concluded that both of the companies always give offers to attract their customers. It can be concluded that Coles company contact their customer by webmail, chat with their mobile and it strategies the business by a different method like E-commerce. There was a SWOT analysis also based on strength, weakness, opportunities, and threats. Both of the companies have much positive effort like opportunity, strength and the companies have also many negative efforts like weakness, threats. It should be concluded that there were some strategies or methods in both of the companies which can be beneficial for the companies. Both of the companies are provided advertising and branding to increase their number of selling product. It can be concluded that both of the companies are distributing their networks to succeeding their business.
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