Indicative content
Legal considerations
• Health and safety
• Environmental
• Employment and redundancy
• Contract
• Insurance
Here you have failed to mention everything from the indicative content, what you have written about has no relevance to what you have been asked to do. For this you will need to cover the all the indicative content above.
Indicative content
Gaps
• For the new products or services
• Emerging trends e.g. due to aging population, as a result of new technology
• Changing requirements Here you have failed to show there is a gap in the market for you restaurant, you need to show there is a gap in the market for you restaurant.
Indicative content
Target markets
• Socioeconomic
• Age
• Gender
• Occupation
• Sources of finance
• Special factors
• Personality indicators
• Geographical
Here again as above you have failed to show there is a gap in the market for you restaurant, you need to show there is a gap in the market for you restaurant.
Indicative content
• External factors
• PEST (political, economic, social, technological)
• Gap analysis
• Market conditions
Here the external factors discussed do not justify the need for your business product
Indicative content
Specify
• The product e.g. details, dimensions, purpose, longevity, target market, international or national market, pricing, distribution and marketing.
Here as above the external factors discussed do not justify the need for your business product
Indicative content
Business structures and systems
• Organisational structure
• Resource management systems
• Communication and customer service
• Technology requirements/systems
This needs to be rethought. The structure and systems suggested are too simplistic for a restaurant – particularly one of any size
Indicative
• Forecasts
• Financial forecasts
• Physical forecasts
• Sales forecasts
• Short and longer term
You have produced forecasts but they are really not justified in any way. What is the rent charged on Oxford street, how much space do you need for customers, playareas and back of house operations. How much does labour cost in central London. How many workers will you employ, for how many hours. What is the throughput of customers estimated at
Indicative content
• Business responses
• Use of contingency funds
• Closure
• Insolvency and bankruptcy
• New markets Lacks credibility
Indicative content
Pitch
• Present persuasive case
• Provide supporting documentation
Here you have failed to make a clear case for funding
Indicative content
Present documentation
• Vision and aims
• Needs and target market
• Business systems
• Forecasts
This Lacks the necessary detail in many places The learner has failed to many different reasons I suggest you go back and make sure you have covered the indicative where its missing, you will also need to look back at the assignment brief you can see all the tasks link in together and some tasks are asking you to write a formal report others are asking you to produce a pitch for your business plan ect. When making changes you must do your research properly and produce it on a new document.
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