BUSINESS SIZE AND SCOPE
2. Voluntary Sector (Oxfam)
The voluntary sector is a non-profit sector, which fights for providing justice to the people of the specific country. As commented by Achtenhagen et al. (2013, p.440), the voluntary sector helps to enrich the society in the appropriate way.
Oxfam is a voluntary sector, which was established in the year of 1942. The motto of Oxfam is to help people, who are suffering from poverty. They help people as they can lead their life in the healthy way (oxfam.org.uk, 2017).
3. Public Sector (Child Poverty Action Group)
As per the viewpoint of Longenecker et al. (2014, p.56), public sector is under the government of the country. The government provide payment to the employees of public sector. The public sector employees serve to the public as they do not face any kind of problems related to requirement.
The Child Poverty Action Group is the public sector, where the employees try to provide support to the children and their parents. The agency has established in the year of 1993. They provide child maintenance service (CMS) as the child can grow up in the effective way (gov.uk, 2017).
The purpose of public sector is to serve people of the country as they can complete their regular duties like handling finance account in the perfect way. Children Service Agency helps to provide service to the children of the country.
The public sector needs to maintain equality in time of providing service. It is considered as non-profit organisation. Hence, the authority of venture should provide equal support. In case of Child Poverty Action Group, the employees are compelled to provide best service to the children as the constitution of the country is very strict.
The private, public and voluntary has its own mission and vision in order to meet the target of the organisation. Private sector follows government rules and policies in order to create their policies. This practice prevents the enterprise from governmental penalties. Public sector helps the community to reduce its negative issues from the society. Voluntary sector is a non profit sector where government also gives funds so that they can easily perform their task easily.
P2Explain the size and scope of a range of different types of organisations.
Types of BusinessDefinitionObjectives and GoalsMarket SharesProduct ShareGrowth and Sustainability
SmallSmall organisations are not able to directly get help from government. However, they are partially helped by government. It provides service in their country and respective employees handle the functions of the venture.The purpose of private sector is to bring economic development of the country. In case of Bestway Group, the authority provides support to the business ventures for expanding their business. They try to increase employment of the people in the respective countryIt provides service in their country and respective employees handle the functions of the venture. Therefore, the size of venture helps to earn their profit for their country.Developing unique goods that would help them to thrive in the competition of the industry It provides service in their country and respective employees handle the functions of the venture. Therefore, the size of venture helps to earn their profit for their country.
MediumMedium organisations can get help from government.If the ventures are aware of their scope in the market, they can set effective objectives for achieving their goal. In case of a public limited company, as it provides
M1. Analyse how the structure. size and scope of different organisations link to the business objectives and product and services offered by the organisation
Types of organisationsStructure, Size and scopeBusiness objectives, products and services
llows the financial part of the venture whereas, the managing department notices the production of enterprise. Therefore, different ventures are internally connected.
It is seen that, the private sector needs to provide tax to the government from their income. Therefore, the government pays employees of public sector for their services.
On the other hand, public and private both sectors contribute money to voluntary sectors for developing their services. Thus, the functions of organisations depend on different ventures.
Organisational functions: Organisational functions and marketing activities are correlated in terms of feedback of targeted customer groups. If a respective customer group is unable to having product or service quality, the impact will be on organisational operations followed by some changes in structure (Bocken et al. 2014, p.48). This change in functions may also include production or manufacturing unit.
Marketing definitions: At glance, marketing tends to promote a product or service. A respective business organisation cannot reach customer’s eyes without having advertising and for the same it is important to explore market trends and availability of the other products in the market. In that concern, marketing holds the prosperity of a respective business.
Customer aspects and industry analysis: Without having customer requirements and industry analysis, a respective organisation cannot follow proper marketing strategies. On the other hand, it is also important to consider quality aspects as well as flexible price ranges. Following the same proper organisation strategies can be made. This is the relationship between marketing efforts and organisational operations.
HRM: Human resources have the direct correlation with marketing department. HRM has the responsibility to engage efficient professionals as per requirement of advertising and promotions. Therefore, without having adequate information of marketing, it is not possible to maintain proper workflow.
Sales and finance: Sales team needs to manage direct customer groups and in order to make proper approach; marketing department needs to provide customer details. Marketing departments can better understand trends and behaviour ofa particular customer group and following the same sales team can make proper representation of products and services.
Extended marketing mix
Product: The connection amongst Sales and Marketing has changed definitely as of late, and it is vital that these two gatherings team up adequately. Advertising is clutching drives any longer than at any other time, and they are centered around creating and supporting associations with leads before giving them off to Sales (Veit et al. 2014, p.50). Likewise, more promoting associations are bringing inside deals into the Marketing association – a part that used to sit inside deals.
Price: With a specific end goal to produce the positive income for the bank, the medium of settled long return profit and values are engaged. Indeed, with the large number of administrations and admonitory works bank approaches towards the temperate and premium estimating strategy to produce income. The 2008 back off was a decent lesson for contributing organizations giving them the understanding to chip away at the strategy of venture keeping money, resource administration and securities in the universal market. Deliberately, the valuing strategy of bank concentrates available wonder to drive income and to fix to cost for strategies, research and exhortation.
Place: Place in important factor for an investor as without having proper place of marketing, there will be lesser demand in the market. On the other hand, in order to inform customers and need businesses, it is important for the respective to choose the proper location.
Promotion: It may be a matter of a public sector or private firm, it is important to adopt proper marketing efforts. For example, advanced marketing efforts are entirely dependent on online platforms. Therefore, social media and other online approaches may boost latest marketing efforts for any kind of organisation.
Group is the public sector, the stakeholders are employees, surveyors and many others. They collect data from media and provide service to the children.
As it is a voluntary sector, they recruit many employees for removing poverty. Therefore, they link with media as media provides information to the authority of Oxfam. Therefore, they give their services to the users.
As it is a private sector, the authority needs to provide tax to the government. In time of marketing, they prepare the marketing team for earning effective outcome in the contemporary competitive market.
M2 Analyse the advantages and disadvantages of interrelationships between organisational functions and the impact that can have upon organisational structure.
Organisational StructureThe advantages and disadvantages of interrelationships between organisational functions:
•The role of marketing
•Human resource management and
Simple , The employees of Bestway Group need to keep information about the share market as they invest money. Profit of share market helps to gain huge success to the organisation Bestway Group.
As Bestway Group is the private venture, they need to provide tax to the government. It considered as the disadvantage of the enterprise.
In order to maintain good relation among the ventures, the enterprises need to maintain synchronisation. It helps to develop good relation and operate the functions in the efficient way.
InternationalAs Bestway Group is the private sector, they can provide employment to the huge number of people in the country.
Many a time, the employees are not able to perform in the effective way. Therefore, production of venture is decrease
GlobaThe organisation of Bestway Group is able to expand their business, for which, the economical condition will be developed.
The employees can be de-motivated due to excessive work pressure
Figure 5: International divisional structure
Impacts on organisational structure
The organisation of Bestway Group is able to expand their business, for which, the economical condition will be developed. It is quite undoubted that international organisational structure additional resources in human resource operations along with greater availability of efficient employees. In this concern, business or product transactions face extensive measures.
The employees can be de-motivated due to excessive work pressure. Most of the impacts of international divisional structure seem to be negative. A local firm may face greater scarcity on capital as well as poor operational strategies while targeting the global market. It is not hard to manage new employee groups for a new divisional structure, but in order to gain a sustainable position in the global market a respective organisation may have to face greater risks and hazards.
Provide a critical analysis of the complexities of different types of business structures and the interrelationships of the different organisational functions.
As mentioned by Burrell and Morgan (2017, p.32), authority of different ventures follow unique strategy for increasing their sale. The organizational structure and hierarchy of these business types has certain flows. For instance, the public sector organizations are working under too muchcontrol and regulation of Government. Whereas, private sector organizations fails to allocate the resources properly and funds are scattered. However, customer expectation creates complex among the organisations. On the contrary, Vahlne and Johanson (2013, p.201) stated that, product quality of the venture creates complex among the ventures.
Therefore, different organisations need to select different areas for promoting their products.
In order to maintain good relation among the ventures, the enterprises need to maintain synchronisation. It helps to develop good relation and operate the functions in the efficient way.
Voluntary sector appoints and train their voluntaries in order to reduce the negative effects from the society. Private sectors are profitable organisation which serves their services in terms of money. Public sector often combines iwth government in order to improve the negative issues in society. This sector is also serving their services in term of money to society.
P4 Negative and positive impact of macro environment
Macro factors can be considered as external criterions that exist in any industry and has several significant businesses on the operations and profits of an organisation.
As per the Good Act of Sales of 1979, the goods need to meet the satisfying standards; the seller must know the purpose of selling the commodities.
The political factors such as, government policies and regulations monitors the compliance of specific requirements of the product.
The Act of Trade Descriptions in 1968 states that the goods must involve information related to the methods utilised for their manufacture and the purpose they would be serving
Social FactorsThere are several social factors that influence the business in a region and they include cultural aspect, population demographics, health and well being and public policies.
The business operations of the company are majorly influenced by the taste and preferences of general population.
According to Schneider and Spieth (2013, p.134), these factors have proved to be detrimental for a business and its performance, especially in the conduction of operations related to a non-governmental organisation that primarily involves a humanoid factor
People are generally attracted by the appeal of the products. They follow the demand-satisfying feature of the products and services.
In order to thrive a business in London, the immigrant organisation needs to understand the lifestyle and preferences of the UK citizens and the citizens also need to provide their assistance in order to help the business to flourish in the location
Economic FactorsThe business has been global with the increase in globalisation of trade and implementation of the World Trade Order
There are certain factors that influence the daily operations of business in UK which comprises of the Exchange rate, inflation rate and interest rate
With the increase in the value of pounds as compared to the other international currency it has been quite favourable for UK-based organisations to go global as the investment in other nations have been made easier
Technological FactorsTechnology has been a vital factor and its proper implementation is necessary to make a business prosper
As per Veit et al. (2014, p.47), when technology is used appropriately, it helps to understand the nature and trends of a business, thus providing a clear indication regarding the implementation of any policy
Several laws like employment law, the Health and Safety Law
Consumer Law and Product Labelling Requirements
Environmental FactorsEnvironmental factors are the latest considerations that have been affecting the operations of the organisation
As a result, it has become mandatory for these organisations to minimise its footprint of Carbon
Table 1: PESTLE Analysis
Analysis of pestle
In case Oxfam, the authority tries to follow the Act of Trade Descriptions in 1968 in order to maintain their quality of product appropriately. Therefore, it helps to hold their position in the market. The authority tries to maintain their health and safety law for running their venture appropriately. As Oxfam produces fertiliser products, the authority tries to reduce Carbone emission. Carayannis et al. (2015, p.88), stated that, the venture needs to research about their market for holding position. The pestle analysis helps to make research on the macro environment of the venture. Henceforth, Oxfam is able to bring positive outcome in the contemporary market.
Analysis regarding the positive and negative impacts of these factors on Oxfam
Positive and negative impacts of political factors:
There are several new laws that have been developed lately which has limited the operations of Oxfam significantly. On a negative note, these laws have bounded and has stated clearly what Oxfam can and cannot do while performing its daily businesses. It also needs to describe the operations they carry out precisely and comply with the people who are involved with their daily operations. However, on a positive side, Oxfam has been regularly adhering and complying with these policies that have been imposed on them, and as a result, a goodwill is being maintained.
Positive and negative impacts of social factors:
As per Carayannis et al. (2015, p.88), social trends such as donating to these Non-Governmental organisations like Oxfam have been on a rise recently with the decrease in the selfishness of people. Various social factors such as, misuse of corporate identity of the NGOs has affected the reputation. This has created a negative image of the institutions in the public. Negatively, with the increase of charity work, it has created more pressure on other people to donate their money for charitable gestures as well. Moreover, there have been several renowned corporate organisations, who have expressed their interests to act as sponsors to Oxfam (Teece, 2014, p.26).
Positive and negative impacts of Economic factors:
On a positive scale, there have been several funding for the non-profitable organisation as of late. In addition to this, several sponsors have gathered funds to enhance and improve the daily operations carried out by the organisation. Various economic factors have also made it difficult for the organizations to work freely and with full potential. These factors include rigid rules and regulations brought in by the government to impose control over economic activities. With the commencement of its journey in Canada, it now has a source of international recognition, and funds and has started to pour in, as a favourable criterion for the organisation. Negatively, it has portrayed this non-profitable organisation in a negative light with the image that it has been carrying out its societal work because of the funds it has been receiving.
Positive and negative impacts of Technological Factors:
On a positive note, when Oxfam is incorporating technology in its daily operations, it is subjecting its presence on a global scale, thus making them available to receive international funds. According to Boons and Lüdeke-Freund (2013, p.16), technology has helped Oxfam in promoting various campaigns with the usage of social media. The technological advancements have changed the scenario over the years. This has made the personal connection reduce and atmosphere device-friendly. However, it has reduced the sense of personal belonging that Oxfam once had with the citizens of London, thus creating a decline in image.
Positive and negative impacts of Legal Factors:
There are several new laws that have been developed lately, which has limited the operations of Oxfam significantly. These laws include amendments in the documentation process of the organizations and more legal and regulatory requirements. On a negative note, these laws have bounded and has stated clearly what Oxfam can and cannot do while performing its daily businesses. It also needs to describe the operations they carry out precisely and comply with the people who are involved with their daily operations. However, on a positive side, Oxfam has been regularly adhering and complying with these policies that have been imposed on them, and as a result, a goodwill is being maintained.
Positive and negative impacts of Environmental Factors:
There have been several talks about minimising the emissions that took place during the conduction of operations in Oxfam. The organizations should adopt processes to minimize the wastage of natural resources and proper policies should be implemented to optimize the use of these resources. The emissions of greenhouse gases have put significant pressure on the environment and there have been several allegations regarding the way operations are being carried out in Oxfam lately. As a result, it has become mandatory for these organisations to minimise its footprint of Carbon. Hence, energy efficient cars and recyclable paper are being utilised by Oxfam along with the notion of implementation of major changes like using solar panels.
M3 Apply appropriately the PESTLE model to support a detailed analysis of the macro environment within an organisation.
Macro business environment analysis highlights several factors related to the environment based which the organisation can formulate strategies for the betterment. Underlying laws of the particular area is required to be followed for better execution of the business. It is essential to consider the social trends of that particular area for providing quality service to the people. It is the duty of the enterprise to undertake suitable steps that would lead to betterment of the venture. Minimal emission of greenhouse gases will help the trade and commerce venture to thrive prosperously.
D2 Criticatlly evaluate the impacts that both macro and micro factors have upon business objectives and decision making
Decision making of the business is done on the basis of the macro and micro analysis. Micro factors display that this venture has been able to gather large customer base towards their services. Proper techniques and policies must be followed to counter such macro and micro factors. These will reduce the possibility of deviation in the decision-making process. There can be both, positive and negative effects of these factors upon the business objectives and decision-making. For instance, macro factors such as, developed economic conditions and favourable government policies can be positive for the organization. Whereas, various micro factors such as, reduced revenue sources and increased cost of products and services may hamper the dealings and ultimate financial results. Moreover, it serves a vision of motivating buyers of the entity. On the other hand, macro factors show that business is much favourable for this entity to survive in the competitive market without any issues. All these crucial factors will lead to bring a great reformation in the decision making process of this enterprise.
The macro factors focuses on the external affairs of the organisation. Private sector modifies their strategy in order to prevent chaotic behaviour from their enterprise. Chaotic behaviour includes local political parties’ conflicts, governmental penalties and so on. Public sector serves their services by following the government rules. Sometimes government combine the public sector to serve the community in a better way. Voluntary sector gets fund from government and funders to serve the community. Funds are required to perform different campaign which increases awareness among people, training of the volunteers and so on.
Analysis of SWOT of Oxfam:
As the organisation has a clear value regarding the way its business is to be conducted, it attracts more consumers because of its clear policies. The organization follows proper policies and procedures to maintain a disciplined approach towards its vision and mission. It has an international presented because of the abundance of international supporters and affiliates. The organization can develop marketing strategies at global level, as it has supporters all over the world that can help in proper implementation of strategies. As this organisation is extremely into advertising, several opportunities are being presented to the organisation regarding the expansion of their businesses. According to Carroll and Buchholtz (2014, p.23), it has been built as a brand from the perspective of a retail shop that enhances the image of the organisation. However, amongst all these favourable situations, there have been several issues, that have been posing problems to Oxfam. They are the least preferred organisation from a consumer’s perspective regarding the buying of luxurious products. They have the least international presence and a result, their reach is limited.
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