MANAGING FOOD AND BEVERAGE OPERATIONS: BUSINESS REPORT
Management plays an important role in implementing various strategies and practices in food and beverage operations. Factors with reference to improvement in food quality standards with lower expenses. Management focuses on constant improvement and up gradation of various technologies for enhancing the service quality provided by the restaurant. In case of restaurants, it is very much mandatory for the managers to apply strategic frameworks and assess several potential challenges in operating the developed strategies
The implementation of effective strategic framework would help in analysing the tangible as well as intangible nature of the operations related to food and beverage. A strategic framework is the most important element for a business such as a restaurant for achieving success in the industry. It serves towards providing structure to the long-term planning process implemented by the managers through focusing on the elements such as time frame, mission, vision, and objectives.
Management plays an important role in implementing various strategies and practices in food and beverage operations. Factors with reference to improvement in food quality standards with lower expenses. Management focuses on constant improvement and up gradation of various technologies for enhancing the service quality provided by the restaurant. In case of restaurants, it is very much mandatory for the managers to apply strategic frameworks and assess several potential challenges in operating the developed strategies. In this business report, two specific strategic frameworks have been analysed that could be applied in restaurants or food outlets by the managers or owners. With the implementation of effective strategic frameworks, the managers would be able to manage beverage and food operations operated within the food outlets. This strategic framework refers to the comprehensive picture of the strategies implemented by the organisation. Along with this analysis, an assessment of the potential challenges the managers would face in operating the strategies.
Concept of strategic framework
The strategic framework is termed as the comprehensive picture of several strategies implemented by an organisation. This framework helps in clarifying the way in which team projects and individual efforts could be connected for achieving the best results at the end. Alkaya & Demirer (2015) commented that meaningful measures for the target and a sequential list of activities are included within the strategic framework that helps in focusing on the elementary efforts for implementing the strategy. These tools enable managers of a restaurant or food outlets to extract best results with the implementation of these strategies in every operational area of the restaurant. The strategic framework helps in building a foundation for the organisation by leveraging a vision, mission, and values. It also provides a clear definition of the external and internal drivers towards success. With the implementation of an effective strategic framework, the managers of a restaurant would be able to structure the efforts as well as clarify the contribution of every individual. Refer to appendix 1
Application of the two strategic frameworks in restaurants
1. McKinsey’s Strategic Horizons
Application of this strategic framework focusses on development of continuous growth and innovation. It consists of various approaches towards implementation and up gradation of technologies in terms of operation and production. Alkaya & Demirer (2015) commented that application of this approach in restaurants helps in various ways towards continuous development and innovation of technologies. Management uses this approach to analysis various factors associated with growth and its position with respect to its competitors.
This approach to strategic framework carries out its operations in three horizons such as
Core business: Horizon 1 this horizon deals with analysis and demonstration of business activities mostly followed in business in the present situation. It consists of various factors of operation ranging from marketing and offering quality services to customers. The goals associated with this horizon includes improving profit margins and ensure income generation. Important restaurants such as Cutler & Co focus on developing exceptional quality and offering memorable dining experience to ensure quality services to consumers which results in constant revenue generation.
Emerging opportunities: Horizon 2 This horizon mainly deals with the assessment of products and services presently offered to the customers. Assessment of the analysis is applied towards further development and improvement of services in future. Initial costs are associated to this horizon but it offers satisfying results. In restaurants such as Vue de monde in reference with its present offerings offers new product and services towards improvement and development of its services
Blue Sky: Horizon 3 This horizon lays proper emphasis towards upgradation and development of restaurants business in new places. Expansion of business in new marketplaces offers an important opportunity towards revenue generation associated with new clients and customers. It consists of various research factors associated with market survey and investment measures which will offer continuous revenue development. In important restaurants such as Vue de monde achieved recognition and support from consumers with respect to their quality service offerings. It expanded its business towards Rialto Building in Melbourne, which helped in offering the variety of additional services.
2. The Stakeholder Model
This model of strategic framework looks forward in offering values with reference to specific groups of personnel. Management in various restaurants applies this concept with reference to an analysis of goals.
Group 1: Employees This category looks forward towards improvement and enhancing the working culture of restaurant personal. It consists of various hikes and benefits from time to time. Salary hikes and additional benefits on better performance enables better dedication and performance of personal.
Group 2: Customers In this approach, management of important restaurants focusses on an identification of specific products and services for the benefits of the customers. It involves identification of present conditions and associated improvements in future towards improvements in product lines and quality. Refer to appendix 2
Group 3: Community In this approach, management of many restaurants looks forward in offering benefits towards the community. It involves the creation of the important source of employment opportunity for the society. In restaurants such as Sepia, management looks forward in the creation of employment opportunities.
Group 4: Society In this approach restaurants concentrate on offering benefits towards the members of the society. It involves factors such as improvement and up gradation of technological process, which offers improvement in customer satisfaction. Many restaurants use various process such as research and improvement in surrounding environment, which offers aesthetic views. In important restaurants such as Flower Drum located in Melbourne, Managers works on making improvements in quality and environment, offering maximum customer satisfaction
Assessment of challenges of the operational strategy with application strategic framework
Advertisement procedure with respect to food and beverage industry offers various challenges towards the quality and contents of materials in advertisements. Objections from consumers, regulatory organisation, and competitors with respect to effects of products and advertisement in terms of deceptive and misleading. Beverage and food organisation suffers from many challenges associated with it. An important organisation such as Goodman Fielder moved to 11th position due to public impact on advertisements. Management in organisation focuses on improvement and modification of advertisement techniques in order to create positive impacts.
Several diseases resulting from food borne epidemics result in illness and health hazards among the general population. Improper hygienic conditions and inappropriate food safety measures results in serious health conditions. Management of organisations should implement various quality checks from time to time to ensure preservation of quality. Challenges faced by food processing organisation results in specification and maintenance of standards related to safety. In food and beverage organisations such as Vue de monde improvement of food production technology process results in utmost satisfaction and health of consumers.
Changes in trends and preference pattern by consumers
Alteration of demands of various products and services poses an important challenge towards beverage and food industry. As illustrated by Boutros, Hewedi & Megahid (2014). Consumer demands for products have increased with the due course of time. Beverage and food organisation focuses on the implementation of various supply chains with reference to fulfilling the needs of the consumers without compromising on quality, efficiency and cost factors. Managers in food and beverage industry face various challenges such as the development of healthy and eco-friendly products which will offer similar results in terms of tastes and cost effectiveness. Refer to appendix 3
Policy changes and improvements
Taxation and other import export facilities by the government contribute a lot towards food processing. In addition to that policies and regulations from the World Health Organisation (WHO) on nutritional parameters affects food processing techniques and strategies of different organisations. In Vue de monde bans and restrictions on various products and labeling programs imposed by federal government is challenging mode of operation. Management in food and beverage organisation works on various strategies and practices to manufacture its products in places where it undergoes the least taxation from the government
Quality control and management of inventory in the beverage and food industry offers greater challenges with respect to other industries. It is generally due expiry of products within a specified amount of time. Food and beverage products tend to last for a certain amount of time. As illustrated by Boutros, Hewedi & Megahid (2014). organisations suffer a loss of huge amount of money as results of an expiration of food products. In Vue de monde management has to undergo foolproof application of inventory management technologies to avoid wastage of large amounts of food products. Management focuses on an application of appropriate software to prevent huge losses to the organisation due to food spoilage.
Epidemics of various diseases
Diseases and associated health hazards offer various challenges towards food and beverage. On account of epidemics of obesity among citizens, consumption of sugar steadily decreased. Sayed, Morsy & Hassan (2016) commented that organisations in food and beverage industry face various challenges due to sugar content in the products. Managers of organisation focus on development and modification of its products in such a way so as to make products sweet without application of excessive. Artificial sweetening compounds and listing amount of sugar content in nutritional parameters. Food and beverage organisation faces several challenges with respect to modification and development of sugar-free products, which costs large amounts of money.
Influence of E-Commerce service providers
Online purchase and shopping has been the latest trends among citizens. Ferrer et al (2016) commented that many organisations have taken advantage of this trend and applied the concepts of digital marketing. Food and beverage industry is leading in comparison with other industries with respect to online operation. Traditional providers of food and beverage organisation face several challenges inform of excessive competition from other online domains. Managers in organisation look upon investment in online practices to continue business operations.
Role of managers in application framework
The manager plays a crucial role in the organisational change and has a great influence on the individual employee changes. The manager looks after the organisation and understands how the change will affect upon the day-to-day activities of an organisation. The manager is the person who empowers to lead his employees to fulfil the objectives of the task. Woolworths Limited managers are a great contributor to a successful change. It requires great managerial skills to lead the employees through the change.
The manager plays a vital role in the application framework structure.
Lin & Wu (2014) stated that the manager is responsible for communicating the reports of the change to his employees and the other employees within the organisation. The manager is responsible conform the mission and the goals of the employees that are expected to be achieved by them. In case there are any changes in the sales process the orders are passed to the manager at the initial stage. The manager then conveyed it to the other officers who are responsible for accomplishing it. The manager's responsibilities also consist of resolving, motivating, and speaking to the public on the behalf of the company and the team. The manager ensures that the job is done appropriately. The manager needs to demonstrate the change. The manager not only conveys the orders for the change but also describes the ways to fulfil the order. They provide guidance to the employees for getting the job done. The managers coach their employees. The managers help their employees to achieve the targets by suggesting them a way to achieve them. Mellor et al. (2014) commented that the managers identify the restrictions to the work and implement ways to manage them. The manager constantly monitors and manages the activities of an organisation. In case, if there are any restrictions on the work in which the employees face difficulty in completing the task. The manager takes the initiative to understand the situation to overcome the obstacle. Like sponsors, the project managers also need to have an idea of the structured process to lead the change. A predefined framework and tool help the managers to lead their employees through the change. The managers need to decide about the outcomes due to the change from their employees and the organisation. Woolworths Limited has developed a model of supporting tools for the managers to sustain the change management. To evaluate the changes that can have impacts on the team and the organisation. A manager must have the pinpoint detail of the obstacle and must be able to take actions to address the change. A manager must be supportive of the team in case of any change to overcome it. The manager must understand the concepts of the change to overcome it.
Managing internal factors such as governance, production and finance also play an important role. The managers use their lean skills like value stream analysis methods to analyze the situation. The managers lead the activities for results of the process to value their team so that they deliver good results without any delay.
Implement various strategies and techniques to offer a healthy and good quality of products and services. Maintenance of appropriate standards in food processing and nutritional values. Application of proper tools and software towards food expiry.
Effective pricing of products will serve important steps towards growth and development of food as well as beverage products. It is not only important for products to be healthy but also it is equally important to be affordable as well. Managers in food and beverage organisation should work on various process and place various techniques on reducing costs of products without compromising on quality.
Marketing practices of unhealthy food and beverage products is essential to be discontinued at the earliest. Awareness of unhealthy products affects serious health conditions on the citizens. Lack of maintenance of appropriate quality standards and unhealthy products is responsible for the cause of serious illness.
Implement and offer support to important policies towards development and improvement of quality products. Proper investment and technology towards checking and improvement of the quality of products associated with food and beverage.
Food and beverage organisation should look forward in manufacture of products in such as way so as to offer important nutritional values and parameters in terms of constituent of essential and vital nutrients. Refer to appendix 4
Managers in food and beverage organisation should look forward in the manufacture of products in such places so as to ensure minimum restrictions from the government. Recommendations and restrictions of government and other agencies in various matters affects taxation in the manufacture of products. Imposition of restriction of government in various matters affects a lot towards quality standards and parameters of various products.
Managers of important organisation look forward in the manufacture of products in such as the way to ensure minimum cost in manufacture and maximum quality.
Managing of food as well as beverage operations in a restaurant or food outlets is very important for its managers or owners. In order to lead the business to the desired success, it is very important for the management to implement an appropriate strategic framework that would effectively analyse the costing, marketing, concept and strategy for achieving success. In this process, the strategic framework would be able to identify required resources and skills that could be applied in the restaurant operations. The implementation of effective strategic framework would help in analysing the tangible as well as intangible nature of the operations related to food and beverage. A strategic framework is the most important element for a business such as a restaurant for achieving success in the industry. It serves towards providing structure to the long-term planning process implemented by the managers through focusing on the elements such as time frame, mission, vision, and objectives.
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