VISITOR’S ATTRACTION MANAGEMENT
Competing with the pragmatic race of life in the 21st century, common people today invest most of their earnings on tourism today. It is a modern but effective tradition to find leisure time and adventure in daily life. One of the leading tour operators that is the Visit Britain masters in operating such deals. The new tradition has highly created a turning point in the role of tour operators. A large number of the mass are employed to the travel and tourism today.
In this study, a briefing of the reason behind attraction of visitors and tourists and its large impact on the tourism industry. There are group tours organized to visit a particular destination and the crowd involves several kinds of people, who often intend to visit the particular place more than once for various reasons.
1.1 The various types of tourist attraction and how they influence each other as an entity 300
The world is formed of people with different and unique interests and it depends on the nature of the travelers. There are several reasons behind tourist’s attractions and the United Kingdom being a high level tourist destination possesses several assets to attract tourists. As per Mason (2015, p.309), the different types of visitor’s attraction can vary from rich cultural heritages of the nation to renowned monuments, passion for a specific sport activities and natural attractions.
Scope of visitor’s attraction
The scopes for building domestic tourist attraction along with the international consider high possibility. The famous London eye, Thorpe Park and Eden project are visited by more than half of the domestic visitors as well as international arrivals every year. These entertainment parks were actually created for adventurous purposes with a number exiting rides. Children from different parts often visit these places.
In the past few years, these parks are receiving unexpected amount of tourists from across the nation and world becoming great tourist spots. According to Connell et al. (2015, p.283), this phenomena has improved the opportunities for the tour operators resulting in high profit and benefit as an attractive spot.
Additionally, while mesmerizing natural attractions like, the Lake Windermere and Pembrokeshire coast has been encouraging events like the Olympics, carnivals and festival for several years. Researches show that, this is improving the European economy and culture exposures in many ways.
The English country house situated in UK is an old mansion that has attracted immense tourist in the recent years being a standalone source of profit for the nation by organization of events and shows in its authentic infrastructure.
1.2 Analyzed view of significance of tourist attraction and strategies to improve them
The concept of tourist attraction has been leading a large percentage of Europe’s economy and fame for the past years. According to Fang et al. (2016, p.498), the importance of tourist attraction for UK covers many factors such as social, economic and cultural, to promote inbound revenue income within the nation and importance of leisure and valuable time for the natives. Some of the eminent factors also involve, recycling the country resource within itself such as, the local currency and wealth. The development of tourist attraction even more shall lead to the employment and growth of career opportunities for the natives in tourism industry.
The visit of excessive tourists to specific spots might also create issues like increased mishaps and accidental rates, increased traffic rates due to excessive visitors at one spot. As observed, minor faults in tour management has lead to severe disruptions and disputes which shall affect the reputation of the eminent tourist destinations in the long run.
A set of effective strategies can be involved in order to avoid such issues and promote visitor's attraction development.
Since the United Kingdom is a place with rich cultural heritage, its core assets can be utilized to catch the interest of the tourists. For example a tourist visiting a particular place can be a business person or an architect. There are high possibilities the individual might be interested in a particular asset of the country and make a business approach or proposal that might benefit the country.
Importance of Tourist attraction
The science and the natural history museum and Kensington garden are the centre of tourist spots in London. As per Weidenfeld et al. (2015, p.34), they promote the economic standard of UK on a large aspect as the high price tickets selling occurs in frequent and regular intervals every year. The authority has spread its branches to publishing news articles, videos and campaigns for different kind of tourist. At the same time the maintenance cost is also growing high.
The promotion of travel campaigns to rise inquisitively among visitors within the nation, publishing new destinations and articles, lodging of exclusive hotels and resorts by using survey as a medium to meet tourist demands can enhance tourist attraction even more.
2.1 The criteria on which tourists get motivated to visit more than once
As mentioned earlier, the motivational factors for tourists are increasing day by day with the help of effective theories such as the responsible tourism and smart the consumer. The responsible Tourism works like a problem solver for the process of operating a tour. It focuses on the criteria of social and economic benefit of the visit spot.
Based on the increasing tourist rates in the Hyde park Kensington Garden, Science museum, this particular theory can reduce the risks related to socio cultural affairs and environmental affairs. The responsible tourism and smart consumer theory unlike other theories will benefit the host party and protect the cultures of the natives of Europe with the help of its tactful training mediums. It involves increasing reputational outlooks by promoting word of mouth and highlighting on promoting harmony among social and cultural aspects in segmented formats. Almost all sections of UK have renowned purpose built tourist assets such as, the Big Ben, London Bridge and Stonehenge while most of the monuments are located in south Wales. As per Benur, A.M et al. (2015, p.213), Wales bring in a quantity profit every year to UK and some of the tourists have shown special interest towards this place.
The consumer smart theory is helping to diminish the the drawbacks a tourist or a consumer often faces while visiting a completely or a partially unknown place. A well organized currency management along with researching on the cultural demands needs and personal choices of tourists from different geographical locations promoted by the team shall help the new visitors feel secured. These theories also establish respect for all kind of cultures eliminating racial harassment to maintain social harmony. These factors along with publishing of brochures, online videos and tourist attracting facilities by improving standard of fooding and lodging shall promote the significance of tourist motivation and special interests.
Fig 2: Contribution of RT on UK Tourist attraction
(Source: Pinterest, 2017)
The core impacts of Travel and tourism and tourist attraction
The travel up building of industry is undoubtedly bringing growth and fortune brushing all sectors of the nation but at the same time a high amount of statistical attention shall be required by the team to calculate and estimate the amount of expenditure cutting out on the negative impacts of visitor attraction.
A tourist visiting a place once tends to visit the second based on his preference and spreads the notion among others. The impacts can lead to overcrowding of tourists at a single spot which can be harmful for the local citizens. When there is a number of tourists visiting, the controlling of the traffic, decreasing of pollution rate, health and hygiene safety needs to be maintained by the tour management. In the opinion of Wang et al. (2014p.283), the higher authority shall also need enough amount of fundings from neighbor or supporting sources and the financial ministry of tour and travel to provide better exposure and tackle such situations.
2.3 Impact of Tourism theories on visitor's attraction
There exist a large number of concept theories in the 21st century, for the betterment of Tourism development, like the responsible tourist theory, the tourism motivation theory and the consumer smart theory. Though each have a pattern of functioning, every theory drives the gear towards tourist motivation.
According to Faizal et al. (2015, p.29), the effective elements of these theories have a positive effect on the skillet of a tour management team and portrayed simply so that it is comparably easy for them to understand. The tourists are made as comfortable by providing certain guidance, transport facilities and organization of your plans and site visits. In evidence, production of elaborated tour maps and guides can help the tourist feel secured and explore more.
The responsible theory elements includes contents to educate both the host and the guest and promotes organization of the tour management system, for example one percent of increase in the country's tourism encourages the increase in full time employment.
3.1 The functional strategy of the tourist attraction formation
According to Bryce et al. (2015, p.571), the Merlin entertainment plc and the London Borough of Newman are established consultant leads with effective sets of goal to make a tour incredible for tourists and increasing the reputational image.
Process of tour attraction
The formation of tourist attraction development includes a specific structure. It starts from the gathering of travel management funds and different types of funds such as general funds, transportation funds and travel performance fund from several sources. Henceforth, the entire travel administration authority of UK plays a key role. A proper coordination of the pressure groups, media and advertising groups and the crowd management team is highly necessary to reach a certain target as an experienced consultant.
The decision making of the management is proportional to the mechanism of the entire and final revenue earned. As opined by Vu et al. (2015, p.46)), local community and authority disputes like accepting new cultures, controversial opinions affecting the finding and budget of tourism management has often lead to loss in business for UK. The issues involve legal, operational, hospitality and marketing issues.
The management process is a chain and any imbalance in local government or policy issues shall lead to disturbance in the contribution funding from the respected stakeholders and business partners which shall indirectly affect cost of transportation and fuel, taxation and more.
4.1 Analyzation of different tourist attraction management techniques
The senior management team of the travel and tour requires skill sets as well as useful strategies to imply to sustain visitors attraction. The Europe being one of the top tourist attention gainers requires more of a systematic management.
The supply of visitor attraction management facilities
It is to be notifies that every visitor has different expectations on travelling. Standard management criteria needs to focus on the overall demands and needs of the customers. The services include, implementation of high level training and improving the quality of working staff, well organized road and transport systems, relaxing and eating spots with quality product at frequent spots on highways, inclusion of special services in lodging and hotels. These services are interlinked with the outcomes of visitor attraction.
Demands based on the supplies
As stated by Krueger et al. (2015, p.1148), the supply services are designed to make an impact on the psychographic preferences of the tourists to gain more visitors. Based on these particular criteria, the overall pricing, extra capitals, analysis on data interpretation of marketing are calculated.
4.2 Sustainability of resources for the long run
In this scenario, the concept of conservation and preservation are more or less based on similar situations. But the concept of conservation in tourism language is usually utilized to sustain the natural attractions such as the lakes or water bodies. As stated by Healy et al. (2016p.574), while the constructive attractions like the Museums, mansions and towers can be paid attention to by using the strategy of preservation. In Order to avoid negative influences on the business, the senior management team can imply advanced theories and mentioned above strategies to preserve cultural heritage and social harmony among the business.
As learned from the particular study, the travel and tourism attraction differs from travel and tourism. The effective strategies can always enhance and polish the business by capturing the key interests and special preferences of tourists by balancing the security of the host party as well as building a standard network and rapport with guests.
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