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    Apple international strategy

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    Apple international strategy


    The multinational typology of Bartlett and Ghoshal indicates there are two forces or pressures acting on firms competing in an international market setting (Harzing, 2000). These are the force represented by local responsiveness that considers if customers in different countries expect a product is adapted to local requirements and their needs, as well as if local domestic competitors have a potential advantage due to their ability to be more responsive (Harzing, 2000). The second force represents global integration that asks the importance of product standardization that aids a firm .

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