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1.1 Possible aims, objectives rationale and literature review3
1.1 Possible aims, objectives rationale and literature review 
Aim and objective:
Nowadays, it is a trained to travel different places by airlines, which are low budget and cost effective in nature. Two popular airlines, which are cost effective and provide low budget service, are: Easy Jet and Ryan air. The given case study has stated that these two particular airlines have faced a huge increment in the number of passengers after they have started to serve at a low budget. In the opinion of Morlotti et al. (2017, p.30), all the passengers, who could not afford flight fare, also travel different places by airlines. The main aim and objective of this research work is to identifying and analysing the problems that have been experienced by Easy Jet and the discussion about this predominant issue with the students of the university. Moreover, this case work will help the readers to understand the challenges and their possible solutions acquired by the airline company.
The students of the university were gathered in order to discuss the major issues and get the suggestions to mitigate those issues. After discussing the topic with the students, it has been seen that 8 out of 10 students have taken the service of Easy Jet at least once in order to visit their homeland during vacation. In the opinion of Morlotti (2017, p.31), students often avoid the flight services as they cannot afford the flight fare. However, in the discussion, one can understand that the students are also able to afford the flight fare as the company has started to provide services at a very low budget.
Most of the students have stated that they are satisfied with the service of Easy Jet as the company provides them with food and other hospitality services in an organised way. On the other hand, the students, who used to utilise the flight service at a higher price, they have stated that before the service was better. The company tries to compromise their quality of service in order to satisfy more number of customers at a low budget.
Literature Review:
In order to make the research stronger, literature review is very important. In this research work several literature reviews are made in order to understand the present condition of the company. According to Tarasanski (2017, p.35), Easy Jet was a very high budget airlines, which used to serve only the class not the mass. When the company selected a new CEO, that person refused to serve only a few numbers of people and decided to lower the service cost of the company. In the opinion of Prayag et al. (2017, p.54), the company has made a big mistake by taking the decision of lowering the cost of their service. Naturally, they are no longer able to satisfy their customers in the previous way they used to do.
In order to satisfy the customers, the company should rethink and reform their strategies.
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