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Tesla Electric Car US Assignment Help


1. Introduction 

The report states about the analysis of the Tesla electric car - Model S in the US markets. In reference to the electric car, the report states the market scenarios of the product in the US. Moreover, it states the prime micro and macro environmental factors which impact the company and industry. The report also ponders to the analysis of Marketing Mix related to the electric car - Model S.

2. Company and Product Background 

The Tesla, Ins. Company is located in Palo Alto, California, that caters to the energy and automotive industry. The company mainly deals with the manufacturing of electric cars through the subsidiary of SolarCity where Solar panels are manufactured. The prime person behind the structure of the company is Elon Musk who previously served as the chairman and presently serves as the CEO of the company. The aim of the company eventually was to offer electric vehicles at affordable prices to the mediocre customers.

The Tesla company caters to three models of electric cars mainly the Model 3, Model, X and Model S. The model S proved to be the best selling electric car consecutively for the years 2015 and 2016. The Model S was in high demand and approximately 50,931 units were sold in the year 2016. The Model S was sold in the US that counted for 136,542 units thus, proving to have the leading market globally (tesla.com, 2019). 

3. Situation Analysis 

The prime factors related to the macro environment can be illustrated as:

Political: The political scenarios were in favor of the company due to the motive of the company behind manufacturing the cars. This made the government welcome the Tesla Company warm-heartedly (Reinhardt, et al. 2017). 

Economic: The Model S proves to be cost-effective as the Tesla cars are built with the motive to offer electric cars at a reasonable price mainly for the average range of customers.

Socio-Cultural: the people of the country accepted the model very well as the country proved to have the leading market by purchasing 136,542 units. The country people were overwhelmed by the features and class that the model catered to

Technological: The Model S leaves no stones unturned to prove its priority in the technological aspects. The model is proved to pass the crash test as well as caters to the quickest acceleration of 0-60mph in 3.2 seconds. The model also has dual motors that help to handle the car better and control traction. The model boasts of running for 180 mins in just 15-minute charge time. The model also equips with an autopilot mode that assists a driver when driving becomes burdensome (Ochoa, Abril & Forero, 2018).

Environmental: The car is powered by electricity thus, keeps no question related to the pollution due to emissions. The car can be charged to full for an overnight charge following which it can give its best experience and performance that proves to be effective.

Legal: It was found that only the US protects the dealers that wish to sell the products directly. It is recommended by the Federal Trade Commission to sell direct manufacture products that are analysed to save 8% of the consumers in mean vehicle price.

The prime factors related to the microenvironment are:

Competitors: The competitors of the company are the Ford Motor Company, General Motors, Honda Motor Company, Spartan Motors and a lot more.

Suppliers: The suppliers of Tesla cars are AGC Automotive, Brembo, Fisher Dynamics and a lot more.

Customers: The customers of the Tesla cars are worldwide, where the customers of the US enlist to have purchased more amounts of cars (Dijk, Wells & Kemp, 2016).

Public: The Model S proved to have great respect for the public of the US, due to its class and features.

Company: The staffs of the company are great engineers that serve the best to manufacture the cars. They are well attended by the company and thus the framework of the company stands strong (Noori & Tatari, 2016).

4. Positioning and Target Market 

The company was established in San Carlos, California with the first retail store in Los Angeles, in the art district of Manhattan’s Chelsea, followed by other two in the prime cities of US. The market of the US responded well to the development of electric cars. This gets evident from the sale numbers that counted for 136,542 units within September 2018. The cars were master constructed that included specifications which were expensive in the models of other companies (Bresser et al. 2018). 











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