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Sydney Nightlife Economy Assignment Help


Statement Of Problem And Research Objective 

Problem statement: 

The nightlife economy of Sydney regarding the business of food and beverages and its effects in the economy has been an issue in which a study has been done. The nightlife of Sydney and the way the nightlife has affected the business of the food and beverages in the city of Sydney has been discussed for the study. The nightlife is more prone to the adults and the teen agers in the city as there are a number of nightclubs and hubs in the city. The effect of strong legislation in the nightlife economy of beverages has been an alarming problem for the businessmen and that problem has been investigated in the report. Though Sydney has been the largest nightlife economy of Australia still there has been problem in the business of beverages. The city of Sydney has been amazing at night as it has theatres, live music, night markets, and comedy shows and also a number of nightclubs. The teen agers and the adults who usually attend all these events can drink alcohols. The intake of alcohols is more common among the people who are going to nightclubs. The Australian government is very strict regarding the image and prestige of their country and the policemen follow a strict rule regarding the people who disobey rules like rush driving after drinking alcohols and the occurrence of accidents due to violence between the alcoholics.  


a) To understand the importance of Sydney nightlife among the beverage and food businessmen 

b) To evaluate the factors leading to popularity in Sydney nightlife 

c) To understand the problems associated with beverage and food industry in Sydney nightlife 

d) To give suggestions for overcoming the challenges 

Design of the Research 

This study will choose descriptive design as it helps in understanding the nightlife of Sydney. Sydney has been the major place for generating money and the nightlife of Sydney can be the best place for the businessmen for doing business of beverages and food (Bryman, 2016). The nightlife of Sydney is very lively and can be one of the most profitable places for the beverage business to grow faster. For the study of the above stated problem, an online survey will be done. The descriptive design will include the model of survey and the details are responsible for providing the details regarding the food lovers and the beverage lovers. The teenagers and the adults within the age of 25 years are more prone to move to the nightclubs and the tendency of drinking beverages among that age group is high. According to Bernard (2017), some of the people of that age group will be taken for a survey and the results according to that survey will be taken for that study. The design of the study is such that a stubborn conclusion can be drawn based on the survey results. 

Data collection methods 

The study will be based on primary research methods that will be conducted through survey against some quantitative data. Random selection of teenagers will be done and a study will be prepared based on the conditions of the teenagers who will have taken alcohol in different events. The level of alcohol intake until which the person can remain normal and the alcohol percentage in the body which can be allowed by the government to drive the cars will also be studied (McCusker and Gunaydin, 2015). The percentage intake of alcohols which can make a person completely drunk will also be determined from the survey though it varies from person to person. The survey can also help in determining the business growth of the food industries and the beverage industries in the nightlife of Sydney. The research method that will be conducted using the survey can affect the lifestyle of the people of city of Sydney. Data can also be collected by doing a survey of the managers of the nightclubs and the businessmen who are existing in the market of Sydney at night. The data of the sale of beverages in the night clubs will be collected for assessing the economic growth of Sydney at night.

Qualtrics Survey Explanation 

The night economy of Sydney is at its growth in the market as the nightlife of Sydney is quite active. According to the survey it has been found that the alcohol intake varies from person to person and the level of accepting the alcohol and controlling them is dependent upon the person who is drinking it. As commented by Mayoh and Onwuegbuzie (2015), the survey can give the idea of the age group of the people who are more prone to alcohol intake. The age groups who enjoy nightlife of Sydney but do not take the alcohol and only take the food are also highlighted. The survey is therefore able to make a clear idea about the economic growth of the Sydney at night. 

Since the survey is based on the data collected from various so it can be said that the factors affecting the night economy are also noted. The qualtrics survey is surveys which has been done on the basis of the number of person who is outside the home and are out at night. The person who are taking beverages help the survey in the identifying the percentage who takes alcohol. The percentages of the alcohol intake which can be allowed by a person for making a drive are noted (Tomsen and Wadds, 2016). The percentage of the alcohol intake of a person allowed by the Australian Government to drive a car is up to 0.05 % alcohol in blood level. While the percentage of the alcohol that can be allowed for driving a car can be 0.1% of the alcohol present in the blood level. 

Sample Selection 

The selection of sample can be taken by the number of teen agers and adult who are out in the night on the town. The selection has been done at random and a number of 21 teenagers has been taken for the survey. The percentage of sale growth in the business of the beverages has been noticed due to the survey and the numbers of food industry which are making profits are taken for the survey. The sample selection is therefore done at random which is not based on any kind of examples and real life examples have been taken for the survey.

Ethical Considerations 

Privacy of the businessmen and the respective sell need to be enhanced. The participants who will be participating in the survey need to be kept confidential. There is a need to protect the confidentiality of the teen agers and the adults who have been chosen for the survey. The identity of the participants should be kept confidential (Curtis et al. 2017).  The Data Protection Act tells to protect the data present in the survey as well as the data from which the survey data has been taken. The data of different companies which has helped to make the survey and the survey results due to which the sale of the business can be affected also needs to be kept confidential. All this things come under the Data Protection Act and the survey results are need to kept in a protected manner for enhancing the safety of the person who has helped in successfully completing the survey. The ethical considerations include the confidentiality of the identity of the participants and the identity of the business which are making considerable profits in the nightlife of Sydney. Hence, it can be said that the confidentiality of the survey should be kept for further study of the nightlife of Sydney.

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