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 Strategic Group Report

Working in groups of 4-5 students, you need to identify a company (Australian Company only) in any industry of your choice and examine the environment they have been operating and their growth strategies. Following are the industries from where your group can chose a company:
 Agriculture  Tourism  Education  Pharmaceutical  Organic food  Wine  Sports or an event 
Note: Students are not allowed to choose fast food, airline or soft drinks industries .
Use the following structure for your assignment:
1. Introduction –
Industry and your company and The micro and macro-environment in which this company is operating – briefly discuss main factors
2. Company’s competitive advantage over its rivals; are any Generic Strategies of Porters (Cost leadership, Focus or Differentiation) being pursued
3. Company’s growth strategies like diversification or Integration ( evidence of Ansoff matrix to grow in their market, for example). 
HC3141 International Strategic Management T2 2017 
4. Your strategic recommendations at the functional and business levels for the future 
MARKING CRITERIA- written report 
Introduction and Industry analysis 4% Competitive Analysis applying theory 4% Growth Strategies 4% Recommendations for the future 4% Evidence of extra research, referencing 4% Critical perspective 5% 

Hill, Jones and Schilling (2015) Strategic Management: An Integrated Approach, 11th Edition, Cengage
Recommended Readings: 
Wheelen, T. L. and J. Hunger, (2006) Strategic management and business policy. Pearson/Prentice Hall. 



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