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 Strategic Analysis

 Introduction 

The idea of strategic analysis mainly refers to the different methods and procedures that are being used to research a particular company and the situation of the industry where the company is conducting its business operation. The report provided below provides a substantial amount of knowledge on the internal and external analysis of a company named Woolworths Group that specializes in the retail sector. The external analysis would shed light on the potential of the industry and the influence of the macro-environmental factors on the business functioning of the organisation. The report would also focus on the different opportunities and threats that the company is subjected to. On the other hand, the internal analysis of the company led to the understanding of the availability of the resources for their operations and in the proper analysis of the company’s core competencies.  

Part 1- External Analysis 

1. Business background 

It is important that an individual is familiar with the historical background of the organisation and the fair share of success and failures they have incurred in the past and the vision they have for the future. The company that has been chosen for the research is Woolworths Group, and it is one of the major providers of retail services in Australia. The products of this company comprise some of the most recognisable and trustworthy brands in the retailing industry and this company serve millions of customers on a daily basis.  The mission of the company is to deliver products to the customers conveniently and ensure that the products turn out to be value for their money. The company has more than 3,000 stores across Australia, and they employ more than 205,000 employees who serve more than 29 million customers every week (Woolworthsgroup.com.au, 2018). As of 2017, the annual revenue of the company amounted to almost $56 billion making it the second largest company by revenue in Australia (Woolworthsgroup.com.au, 2018). The company is also known to be a partner to thousands of local farmers and manufacturers. 
 

2. What industry is it? 

 the current scenario, the retail sector of Australia is facing challenging circumstances mainly due to high levels of competition and because of increasing digital disruption. However, some of the major retailers have managed to ensure that they can transform the challenges and utilize them as one of their strategies by formulating a plan that would aim at enhancing productivity and profitability of the organisation. The retail sector of Australia will also be able to employ almost 8.9% of the population. It indicates that the industry will be accustomed to the growth of 1.7% per annum in the next five years. The retail industry highly contributes to the economic stature of the country. In the year of 2012-13, this particular industry contributed almost 4.5% to the GDP of the country (Growth, 2018). The retail sector has one of the youngest age profiles of all of the industries. In addition, the industry is also very diverse, and they have a coordinated approach to workforce development. 

4. The industry environment  

The strategic management tool that is being used for the understanding of the industry environment for Woolworth’s group is Porter’s five forces. It also allows the understanding of the influence of competitive forces in influencing the profitability of the company. 

Supplier Power 

For the operations of Woolworths Company, the supplier power has been identified to have a low impact on the functioning of the company as to ensure the proper management of their supply chain; the company can approach multiple suppliers of raw materials and for products from different brands as well. 

Buyer Power 

The power of the buyers has been estimated to be from moderate to high, thus implying that the customers can seek more offers and discounts for the products available in the stores. The customers are the key stakeholder of the company, and it provides them with the opportunity to ensure that they can avail products at best prices possible (Bamiatzi et al., 2016). 

Potential Entrants 

The threat of the potential entrants in the industry is low because the industry is already equipped with a sufficient amount of companies that have been able to gain a huge customer base. The company has, however, managed to eradicate the threat of these competitors and safeguard its competitive edge. 

6. Opportunities and threats 

The opportunities and threats are being identified as the external strategic factors of the company that allows them to identify the potential options and coercion that could influence their operations. According to Bailey et al., (2015), the opportunities and threats of the company are as follows:

Opportunities
The green drive of the country allows the company to promote the idea of sustainable activities
  
b New trends in the consumer behavior allow the company to experiment with different products and technologies
 
Threats 

The increase in the prices of the raw materials poses a threat to the supply chain of the company

The physical evidence of the company can suffer a massive impact due to the services provided by competitors such as Amazon and ALDI
Part 2- Internal Analysis and Proposal 
1. The firm’s resources, tangible and intangible 
The company has a fair quantity of tangible and intangible resources. They invest a substantial amount of financial capital for the proper use of assets in gaining profit margin for the company. The key tangible resources of the company are property, plant, and equipment. The tangible assets of the company are being tested for impairment on an annual basis. The company identifies impairment loss whenever the recoverable amount surpasses the carrying amount. The recoverable amount is determined based on the cash flow projection (Asx.com.au, 2018). The intangible resources of the company comprise of brand names, liquor licenses, gaming licenses, gaming entitlements, and research and development. The intangible assets of the company play an integral role in forming the consolidated accounting policies. The investments made in equity securities are being identified as financial assets of the company.
 
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