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 Research Methodology

A research method is generally determined as a various procedure, steps, and algorithms that are used by the researchers during their research work, whereas methodology is a systematic way to reach a solution by analyzing the entire procedure within the research. However, there are certain numbers of approaches that are taken into account by the researcher in its research method design. The primary purpose of this analysis is to design the methodology of the research through a mixed type of technique. Moreover, it can be helpful in many ways to the research by selecting a reliable method of material, tools, and techniques that are effectively used to attain a valuable solution from the current research (Research methods, 2017). The scope of any specific research is to explain the collected information to which the research areas would be explored in the work as well as specifies the essential parameter within the set limitation. Generally, it means that a person would have to define actual aspects of the study to attain its desired goals. In context to have a piece of qualified information from the research, it is important to have certain characteristics like it must be systematic, controlled, valid, and empirical. However, this research method could be used to determine the specific information regarding the growth and development of the hospitality industry in Australia. Therefore, it is important to have valuable knowledge regarding effective research methods that can be helpful for the researcher to reach the desires solution. Here mentioned various types of research methods that are equally useful within analyzing the satisfaction level of customers within the hospitality sectors such as: 

Quantitative research:

It refers to the organized experiential analysis of any phenomenon by using various tools and techniques. The objective of using this method is to develop and employ a numerical model associated with customer satisfaction. Quantitative research is generally used to determine the behavior, opinion, attitude, and other key variables from the larger customer groups. The primary motive of using this method is to determine the relationship between independent and dependent variables from the selected population. This type of research method is generally used to analyze the key aspects of customer perception regarding services provided by the hotels in Australia as compared with the other hotels. The researcher needs to can take advantage of their numeric data, performing a statistical evaluation, and computational tools to examine the facts closely (Mackey and Gass, 2015). It allows the researcher to measure the collected information from the selected group of customers regarding their level of satisfaction from the hostel's services. It can be used to test the hypotheses in the experiments, because of their capabilities to analyze the data through a statistic process. It can be further categorized into various parts such as: 

Descriptive:

This particular research tends to define the specific characteristics of the selected population that is being gone too analyzed. This aimed more on the facts of the customer’s perception rather than the reason for the research matters. It will help the researcher to observe the customer behavior and determine their reaction to the ways through which the hotels can provide maximum services to their customers (Tuohy and et.al., 2013). However, it will provide specific information regarding the cause & effects impact of the collected data from the survey.

Correlation:

It is a kind of non-experimental method under which a researcher tends to measure two variables as well as assess the numerical relationship between them without having any implication from the irrelevant variables. The focus on using this research is to examine customer satisfaction level towards the hotel services. 

Experimental:

It happens to be effective research conducted with a scientific approach that can be used with two sets of variables. The success of the experimental analyzes the changes of a variable that are manipulated on a constant variable (Experimental research, 2014). If the researcher does not have a sufficient amount of data regarding customer satisfaction to support the decision, they need to first determine key facts involved in the research. 

Qualitative research:

It is known as a kind of research dealing with situations that are hard or impossible to quantify in terms of numerical data such as beliefs, attitudes, and symbols. In this method, the researcher's primary focus is to collect an in-depth knowledge of customer behavior and the reasons that govern such behavior toward the other. However, it enables the tougher aspects of a customer’s experience has been analyzed effectively. It has determined that the information taken into account in terms of qualitative nature cannot be examined through numerical techniques (Jamshed, 2014). This research is generally based on the role of customer satisfaction as well as its impact on the hospitality sectors by using various sources of research methods. Nonetheless, the sample group tends to aids in a proper understanding of the current market condition regarding the hospitality position according to the views of customer perception.  However, the scope of any specific research is to explain the collected information to which the research areas would be explored in the work as well as specifies the essential parameter within the set limitation and shows that a person would have to define actual aspects of the study to attain its desired goals. Therefore, this kind of research method tends to have a qualitative method by which a researcher cans easily identity the collected information in a systematic manner. Generally, the qualitative method is quite valuable in examining the satisfaction level within the hospitality industry of Sydney. There are certainly other types of methods that are also available such as; inductive, deductive, and adductive. However, all these methods are effectively different from each other as well as use accordingly to the situation but an inductive method that is equal to qualitative is more reliable for identifying the satisfaction level of customer or it can also be considered for promoting the hospitality business. Apart from this, the researcher tends to use various other qualitative methods to determine the satisfaction level of the customer such as: 

Observation:

The researcher needs to use the direct observation method to study client reaction as they go regarding their regular experience within taking active parts in the analysis. This type of researcher is often termed as unknown to those group that does not have a valuable expectation of privacy.  

Focus group:

In accordance with this research method, a researcher used to engage within a small group of respondents in a conversion designed to incur data related to the satisfaction level from their hotel services (Focus group, 2015). It has been seen that there are 5-10 members in each group who are discussing a similar topic such as the influence of satisfaction on the hospitality industry. The opinions are collected together a make a valuable solution on the basis of some common viewpoints. However, there are certain issues that this method is related to the transparency of communication. It means that taking information from each member regarding the customer opinion helps to determine the significant factors that are affecting the customer buying ability from the given situation.

Interviews:

 It happens to be another important method that can be used by the researcher to conduct in-depth analysis from the various respondents by speaking with customer one-by-one. It has been seen that sometimes a researcher tries to approach the interview with a predetermined list of multiple questions for the purpose of getting a more accurate solution during the time. However, this type of method is often considered as unknown to the customer’s analysis, and it must be conducted in a public group, where a person does not have a reasonable expectation of privacy complication (Flick, 2015). However, it will provide specific information regarding the cause & effects impact of the collected data from the survey.

Conclusion

From the above discussed various research methods, it has been found that the researcher would be able to collect more specific data from the customers regarding their individual experience. It will further help in examining the success of hospitality sectors in Sydney. However, the sample group tends to aids in a proper understanding of the current market condition regarding the hospitality position according to the views of customer perception. A senior group of clients tends to analyze their viewpoints with respect to the services that are offered by the hotels during their visits. Thus, it is important to gain a proper understanding of the key facts and reviews from the select customer groups to that future decision could be made to improve the market position of the hospitality sectors in Australia. This gives the clear about the topic and the points which could be undertaken to strengthen the work program for the effective management of the research methods and undertaken approach. 

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