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Public Relations Theory and Practice

Assessment 1
You are required to write a 2,500-word report; outlining the PR errors made by a company in a real case from the business world; and make recommendations as to how the company should have handled the issue from a PR perspective. Your answer should draw on your knowledge of PR theory, practical considerations, and your own creativity.
Topic:
Volkswagen’s diesel emissions scandal
Your answer should be in report format:
Cover page
Contents
Executive summary
Introduction
Main report
Conclusions
Recommendations
References (Harvard or APA format)
You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. The following guidelines are to assist you with presentation and layout:
Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date
Use Arial, Calibri, or Tahoma, 12 pt font
Double spacing
Double justification of text
Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and
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