From the case of United Airlines, it has been seen that, the organization has faced difficulties and sufferings in relation to the brand image and reputation of the organization. In the opinion of Dozier et al. (2013, p.74), the customer retention of the organization and sales can directly influenced by the brand image of the organization. In context of the United Airlines, the organization has faced issues with brad reputation, in relation to the case of Doctor David Dao. The incident of David Dao has declined the reputation of United Airlines, where the public relations of the organization play a crucial role in lifting up the brand name, from the declination of brand image.
The case of David Dao has demonstrated that, he was forcefully driven out from an airplane of the United Airlines, which gone viral on different social media sites, which lead to the declination of the brand image. With the viral of the issue, on social media sites, the United Airlines was alleged by the public, due to the transport service deprivation of David Dao. Due to viral of the issue on the social media sites, the United Airlines has evidenced a drastical downfall in the brand reputation by their customers. In the opinion of Grunig (2013, p.42), the customers of the transport system cannot be deprived or denied to use the service, based on the rules and regulations of 21, which needs to be followed by the organizations.
Holding a PhD degree in Finance, Dr. John Adams is experienced in assisting students who are in dire need...
55 - Completed Orders
Canada, Toronto I have acquired my degree from Campion College at the University of Regina Occuption/Desi...
52 - Completed Orders
Even since I was a student in Italy I had a passion for languages, in fact I love teaching Italian, and I...
102 - Completed Orders
To work with an organization where I can optimally utilize my knowledge and skills for meeting challenges...
109 - Completed Orders
JOB OBJECTIVE Seeking entry level assignments in Marketing & Business Development with an organization...
202 - Completed Orders
Current work profile Project manager- The Researchers Hub (2nd Jan 2016 to presently working) Researc...
20 - Completed Orders
Sales Assistant, Mito Marina Assigned to the Stationery dept – assisted in merchandising, stock taking...
100 - Completed Orders
Personal Profile Dedicated and highly experienced private chauffeur. High energy, hardworking, punctua...
200 - Completed Orders