Cadbury Project for building an infrastructure

Company background- Cadbury

Cadbury, owned by Kraft Foods are the second largest globally. The UK based company operates more than in 50 countries and employs more than 70,000 people worldwide. In 2010, Cadbury was taken over by US food company Kraft, upon the acceptance of GBP11.5Bn by the Cadbury Board.

History

The company has an operational history of over 200 years. In 1824, it started as a grocer’s shop in Birmingham which subsequently became a successful family business manufacturing cocoa and drinking chocolate. In early 1900’s with the launch of Cadbury Dairy Milk and Bourneville chocolate the company’s growth led to opening up of overseas factories and became one of the UK’s largest brands. John Cadbury was the pioneer of the family business and by 1842 he was selling 11 kinds of cocoa and 16 kinds of drinking chocolate. The product lines were expanded continuously which led to increased profits.

Mission

Cadbury means quality’; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered’. 'Cadbury has established itself as a company of fairness and integrity, which always attempts to operate as a socially responsible business'.

Competitors – Mars

Mars Incorporated is the largest in the industry globally Mars employees more than 70,000 people in around 71 countries around the world. They offer the best in their diverse range of products including pet care, chocolate, gum confectionaries, food and hot office drinks to millions of people every day.

CASE STUDY

Cadbury is one of the leading confectionary companies in the world which is based in the UK. It operates in more than 50 countries worldwide. The business was founded by John Cadbury which has a history of over 200 years, is now owned by US Kraft Foods since 2010.

Cadbury’s employee cadre exceeds 70,000 people around the world and the company believes that people are one of their main strengths for their success. Hence they want to make the company a “great place to work for everyone”.

Within Cadbury’s there are many functions and work roles including engineering operations in the manufacturing section, finance, marketing, sales, information technology and human resources. Irrespective of individual roles keeping everyone happy and motivated is not easy.

Cadbury’s values and culture supports its employees to take ownership of their jobs and strive for continuous improvements as a good employer.

The internal values of the company encourage everyone to speak positively about each other focusing on their strengths. This enhances listening to each other and a positive place to work.

Cadbury’s pay very competitive salaries and also have many flexible benefits schemes, including childcare vouchers, cash alternatives. These cash alternatives include the opportunity to buy and sell their holidays, alternatives to company cars, and discounted life assurance schemes. At the production unit, the tasks are clearly identified and divided with the respective incentives for each task. However the employees are encouraged to be creative and use their thinking capabilities to contribute towards change. The employees are given opportunities to take challenging and stimulating responsibilities.

The company takes every measure to provide health and safety environment to prevent accidents and hold employees accountable for following the measures and practices. Cadbury also offers a wide range of working patterns including, part/full time contracts, career breaks, parental leave and undertake work from home. The provisions for secondments and study leave are arranged as part of staff development.

Cadbury provides informal opportunities for employees on a weekly basis to receive and request information from any other divisions so that everybody is focused on the company’s aims. A two-way dialog is maintained through its communication programmes, which empowers people. They also recognise and reward staff achievements positively, through their values awards schemes.

A suggestion box is a scheme is available at Cadbury’s where employees are encouraged to drop in their ideas which lead to improving productivity. Out of work, they also have ‘Fit for Life’ program offering employees access to fitness centres, free health checks and annual fitness assessments by healthcare

specialists. Cadbury has introduced and adopted many schemes as above in order to make a pleasant and happy environment for all its employees.