Organic Restaurant Business Plan

Business Opportunities

Apparently the economic condition in the country is an important factor because the better economic condition will increase the household income and the purchase power. Another factor that leads to better opportunities is the changes of the social preferences for better life styles. The restaurant industry in Australia is a $20 billion market and in the last five years the annual growth rate of the industry is about 3.5%. The quality of the product is superior to others as all the materials are resourced from local farmers fresh without any artificial ingredients. 

Introduction

The purpose of the business plan is to establish the strategy of an organic food restaurant in Australia. The report incorporates many aspects such as the opportunities, marketing strategies, operation, and financial plans.

The business opportunity

There are many different factors which affect the opportunities of organic food market in Australia.  about their health.

According to IBIS (2018), the restaurant industry in Australia is a $20 billion market and in the last five years the annual growth rate of the industry is about 3.5%. The growth rate of the industry is still faster than Australian GDP growth and therefore the industry is still in the process of growing. This is especially the case for the organic food industry because it is more attractive than the traditional food restaurants. There are many factors that affect the business performance in Australia. One important factor is the ability for the restaurant to control costs. According to IBIS (2018), the cost control allows ll the refrigerators that are able to maintain the freshness of the supplies. Also, the inventories are managed to make sure that they are sold income and fresh. Furthermore, another aspect of the operation is that all people who are working in the restaurants will be well trained such as taking orders from customers and bringing dishes to the customers. In order to make sure that the service qualitycustomers. Furthermore, the company does not need to have significant amount of fixed assets because the premises are rented and the company only owns the furniture and equipment. Furthermore, in order to make sure that the company does not incur high insolvency risk initially, the company does not use any debt for financing purposes. Therefore the liability only contains the accounts payable as the company delays payment to suppliers. 

Conclusion 

In conclusion, apparently the economic condition in the country is an important factor because the better economic condition will increase the household income and the purchase power. Another factor that leads to better opportunities is the changes of the social preferences for better life styles. The restaurant industry in Australia is a $20 billion market and in the last five years the annual growth rate of the industry is about 3.5%. The quality of the product is superior to others as all the materials are resourced from local farmers fresh without any artificial ingredients. The pricing strategy which is used in this case is the premium pricing. There are many strategies that the company uses for promotion such as TV and social media. There are two channels through which the services are delivered. The operation strategy focuses on sourcing fresh supplies from local farmers and serves them fresh. It is estimated that the net income of the business increases sharply from 52,500 in the first year to 262,500 in the 3rd year.

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