Events are subjective to time and place. With increase in population, the occurrence of different kinds of events has increased simultaneously. It is important for people from diverse backgrounds to be aware about these events for better connectivity (Scollon, 2014). News is referred to the information that is associated with a current event. For instance, an earthquake that occurs in Japan is reported in the form of news to the people of America or Europe through mass media. The media of communicating news are numerable. However, primary modes include word of mouth, printing, broadcasting (through television or radio), etc. As per the views of Kadhim and Shaker al-Shaibani (2013), news has helped in scaling distances of farther countries to smaller ones by easy communication.
The diversity of news topics includes war, politics, education, society, environment, health, business, economics, sports, terrorism, etc. News has also transformed itself into basic connecting link between country governments and citizens (Elvestad, Blekesaune and Aalberg, 2014). Any sort of changes in laws, taxes, policies for public or royal ceremonies, etc. are well communicated through news channels, radio broadcasts or newspapers majorly. Scollon (2014) stated that news has to be structured in certain manner so that the receiver is not misguided in any form. Journalists across the globe consider the Inverted Pyramid for structuring their news stories and then presenting it to the world. This structure starts with heavier and higher priority news and less important or lighter news at the bottom of inverted pyramid.
In order to understand the inverted pyramid structure in depth, an example is provided. If a journalist has to present two types of news in his article one being about fire in a local building and the other being a bomb attack at commercial office; the structuring begins. The heavier news is bomb attack which will be portrayed earlier and followed with fire break out in local building. However, Elvestad, Blekesaune and Aalberg (2014) stated that prioritisation of news is complex yet important. There cannot be news on child birth without any unusual characteristics more important than a terror attack or major change in government. First used by Jessica Garretson Finch for teaching current events in the Barnard College, news has gained an important position in every discipline (Fowler, 2013).
The structure of news once placed on the inverted pyramid now includes several elements to maintain the flow of communication. Details associated with an event are significant parts which cannot be ignored. Fowler (2013) stated that least important information linked with an event should be portrayed at the bottom of the news while significant details are to be mentioned in the earlier parts of news. When presenting news article, story has to be linked with a lead. It is the key element on which the entire event revolves. For instance, an event of burglary takes place in primary bank should be structured in a news article or bulletin over channel in the form of lead. This will contain information about where the burglary took place and the people involved or injured. This is further followed by fact associated with the crime scene.
Communication when presented in written or spoken form is known as discourse. On the other hand, Van Dijk, (2013) stated that discourse is presented as generalised conceptual conversation that is based on communication context. Additionally, discourse analysis is covered as approaches that are used for analysing the language used for covering an event in different forms like written, vocal or signs. TV has become the primary source of information and is followed by internet on the second position. The role of technology is exemplary in delivering news to every individual without much effort. Discourse analysis contains certain elements which include sequence of sentences with coherence, speech and propositions (Van Dijk, 2013). It is focused on analysing the nature of language used apart from the sentences formed while delivering the news.
The application of discourse analysis can be stated multidisciplinary. These include psychology, spiritual talks, cognitive psychology, education, sociology, humanities, international relations, etc. (Scollon, 2014) Discourses unlike news can be repetitive communications but with meaning and specifications included. Political forums are subjective to discourse analysis because it includes analysis of speech, meaning to be conveyed and central issues conveyed. According to Boesman, Berbers and Van Gorp, (2017), every bit of language used by the speaker in some form is analysed in discourse analysis. The ways in which meaning being conveyed by the speaker is affected and transformed is also a part of this systematic process.
The newsroom discourses involves two particular attributes i.e. frames and schemata. According to Kadhim and Shaker al-Shaibani (2013), frames are fractured paradigm and prominent element of communication sciences. It is a series of patterns that are interpreted to gain the meaning of discourse. On the other hand, schemata in a news discourse are the basic unit that forms a frame when placed in sets. In other words, when perceiving reality, news interpretation results in framing a particular subject. There areas in which frames are applicable include newsrooms, amongst journalists, groups that have political, social or cultural connections. Van Dijk (2013) stated that schema is analogously associated with frames. It is either associated with one particular subject or provides a relation between different objects.
Considering the perspective of journalists, news schemata is referred to as cognitive realities which can include social objects, protagonists, interactions, problems or developments, etc. When considering news schemata, the routines associated with newsrooms and co-orientation is significant. As per the views of Scollon (2014), newspapers and news discourses that include textual structures have referred to schema as the type of organisation of knowledge and the way it is presented. However, modern day news includes superstructures considers schemata as the characterisation of specific genre. Information obtained for an event is fitted through use of frame-schema settings (Boesman, Berbers and Van Gorp, 2017). The orientations of news discourse if changes then previously defined frames and schemas are also changed accordinglyHowever, frames and schemata are bound to content. Depending on the genre of information, specific schemas are used by the news discourse producers (Boesman, Berbers and Van Gorp, 2017). For instance, attack schemas are used for crime news. The decisions associated with reporting of specific frames are based on the decisions that are taken prior to framing. According to Hong (2002), political and party discourses are covered under the newsroom frames and schemata. The style of language and terms used in production of the event are also considered in the layout of schemata. Inter-media discourses involve opinions of journalists as well as the mediating leaders which makes the frame and schemata interdependent on different media.
News discourse rhetoric and effectiveness provide an insight regarding the techniques which are involved in saying the news and its impact. Major dependence on the goals and intentions associated with communication differentiates rhetoric of news discourse from its style. A severe contradiction is experienced in style of news discourse and rhetoric because rhetoric is engaging freely without considering the subject while styles change according to genre (Caple and Bednarek, 2016). Specific cultural background influences the news writer to present and organise information in a particular manner. This determines in contrastive rhetoric. The reason behind communication of information associated with a news event is to make the listener or reader understand the assertions provided with belief and execute or perform the actions that are requested (Van Dijk, 2013).
The rhetoric of news discourse is traditionally pragmatic. This implies that every news discourse has certain aim and motive which needs to be fulfilled in a persuasive manner (Pan and Kosicki, 1993). The domination of elite section of the society is visible in the news in the form of selective promotion of certain commodities or products. However, news is not a product to be sold or transferred within institutions for monetary benefits. There is a significant assertion made in everyday news that is provided to audience which reduces the effectiveness of actual meaning behind the subject (Elvestad, Blekesaune and Aalberg, 2014). The use of rhetoric structure helps in developing beliefs amongst receivers when accompanied by systematic assertions. The process of conquering beliefs through assertion is based on level of persuasion used in news. If this is limited people might be least subjected to changes in opinions which means that news discourse will transform into source of knowledge propositions (Discourse Analysis—What Speakers Do in Conversation. 2017). However, rhetoric regulates the formation of propositions which helps in creating news that lasts long over memory and is better organised.
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