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Marketing essentials are referred as the process of promoting, selling, pricing, placing as well as distributing the process in terms of satisfying the customer’s wants and needs. People who are having similar wants and needs are most capable in terms of buying a product. In addition to that, in any new business, there are various technological developments, propositions which are helping in terms of creating a market. Nowadays most of the companies are facing a lot of competitions and there is a requirement to know the essentials of marketing. In this study, it focuses on preparing a report and in this report; there is a brief explanation of the roles as well as responsibilities relating to the organisation. There is a comparison of between two organizations by using the element of marketing mix. In the last section, there is the evaluation of marketing plan. In this study, there has been chosen two companies, Sainsbury and Tesco whose marketing plan and a comparison is to be done.
Task 1: Produce a Report 
Executive Summary
Marketing is the delivering as well as exchanging of the values of customers by focusing on their choice of preference. In the marketing function, there are various responsibilities played by marketing manager, financial manager, and product manager and advertising manager. All of the manager's responsibilities are interrelated with the organization to wider aspects.
The concept of marketing is remarked as the philosophy that an organisation is required to be analysing the needs of the customers. After the analysis is done the managers takes decisions to satisfy those needs in order to be top in the competitive advantage. In this study, Tesco's roles and responsibilities have been explained as well as analysed. 
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