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 Internet Marketing Strategies

Internet marketing is a digital marketing which is used to promote or advertise the product using over the internet using some social media sites or e-commerce trading. It is also known as E-marketing, digital marketing, Online Marketing. It also used to building a brand image in the market. In today’s tough competition, it becomes important for every organization to choose the best and convenient way for grabbing the market position. Basically internet marketing means the strategies used for promoting the product online in an effective manner. It helps in identifying the effective target audience.  Every organization chooses the best internet marketing strategies for promoting its brand in the market. In this project we will discuss about the various internet business strategies such as Search Engine Optimization, Pay-per-click advertising, Content Marketing, Web design, Social Media and many more such strategies. Along with this, in this project, our main question is “ Is internet Marketing actually beneficial for the organization”. This topic is become buzzword in today’s era as most of the organization finds that e-marketing is the best way to promote their product and capture the market. There are basically three approaches of internet marketing: Handle everything In-House, Hand Off the Big Jobs and Tackle the small ones systematically, Put everything in the hand of the experts. The best approach will be considered while making the whole project. But promoting the product through e-commerce is not a simple task. It has various obstacles which an organization has to face while going digital. Some of these challenges are dependency on technology which is the major challenge because online shopping is totally depend on the technology used by organization to promote the product and customer for purchasing, issues with regards to security and privacy of customer details, high cost due to maintenance of the technology because of emerging trends, increased in the competition due to transparency in the prices by every organization, Globalization competition such as Alibaba.

Internet is pervasive and ubiquitous. It becomes the new method for communicating with the society in effective and efficient manner. Organizations used this platform for advertising its product and reach the global market at lower rates. No doubt, internet marketing is become most convenient way for selling and purchasing of the product and services but it has some drawback also. Internet marketing provides wide range of customer by expanding the business world wide with lower cost. It also provides the instant customer’s feedback and preference regarding their need and wants. On the flip side, some people have lack of confidence on the product advertised over the internet because of quality of the product. This project will cover all the aspects of the internet marketing in advertising the product in the market. Along with this, this project will discuss about the future aspects for the internet marketing and obstacles faced by it from various factors. 
 
 
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