DEVELOP AND IMPLEMENT MARKETING STRATEGIES
Part C: Implementation of Marketing Plan
Aussie wanderers tours is a well-known tourism organization and they provide a real Western Australian adventure tour experience. The management of Aussie Wanderer Tours has developed a specific Budget plan for the new service, keeping in mind, all the possible costs and variables. The budget prepared by the management consists of scheduling, cost allocation, accountabilities and delegation of authority to the personnel's (right person for the right job). Tourism business is one of the growing businesses in today’s world.
Project Development Budget showing Scheduling and Costing
bear for developing a new service in the business. It also shows the time required for the project. However, the management has also made a contingency provision if there are any changes in the costs of the project.
Accountability and Responsibilities
The management has also determined the accountability and responsibilities of the persons engaged in the project. The authorities are delegated as follows:
Project sponsor: has the main responsibility of the project. The responsibility includes providing the project with necessary initial and additional funds, giving regular updates to the top-level management, removing obstacles so that the project can move forward and many others.
Advisory team: has the responsibility to provide assistance to the project sponsor and providing high-quality direction and subject matter input.
Project leader: has the responsibility to provide expertise and accountability for the project results. The responsibility of the project or functional leader extends to development of the charter and any other documents. Aussie wanderers tours and safari can achieve a great success in their new business if they follow all the marketing strategy that they have implemented. If they provide all the facilities in their hotels to the tourists then they will give a glowing review to the other customers and in this way, they can get more and more tourists who will avail their services.