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International business is referred to a combination of diverse activities that an organization performs to advance opportunities in the international market. Numbers of businesses are operating its business from their headquarters located in global cities. It is necessary to identify the key reasons behind setting out a business operational value at global cities because it helps in understanding the key aspects (Hill and Feagin, 2017). For a better understanding of the business operations and international working the Vodafone Plc is being considered an organization. A study will cover information about various factors that motivate management to set up headquarters in global cities. Along with this, the benefits of setting out headquarters in big cities will also be analysed effectively. Moreover, foreign multinational working respecting sustainability initiatives and CSR activities will also be reviewed in the study.

Main body:-

Global business is considered as international borders trade that allows a company to expand its opportunities in all over the world. In this, exchange of products and services is being done on the basis of some international trade standards that help in meeting organizational goals. In other words, it can be said that a business firm that operates its activities in more than one country is referred to as a global level organization. It allows expanding business effectively and ensuring that the firm is attaining a number of benefits (Zhao et al. 2017). However, while operating business in the international market the experts need to focus on various aspects like legal, cultural and competitive measures. By considering such kind of factors in the practice, the issues can be resolved effectively to accomplish key goals and objectives.

Global level business operations are significant because it helps in advancing the technological factors that improve the overall practice. Benefits like an increase in market share, reduction in cost are two aspects that create sustainable aspects for business. Global level management is referred to as a practice that allows an organization to manage factors like sales, marketing, hiring and finance so that overall measures can be taken into account (Belderbos et al. 2017). It will enhance the work practice sustainability and assist in accomplishing key goals and objectives.

 Global level business

In addition to this, it can be said that for better consideration of global management, business firms are focused on setting out global and regional level headquarters. By considering such a practice, the activities are being performed in an integrated manner for long-term development. However, it is being witnessed that majority of companies are attracted towards global locations for their headquarters and tries to accomplish objectives. It is significant having an identification of measures that force management to select the global destination as a preferred location for headquarters (Kasemsap, 2018).

There is a number of reason multinational firms prefer global cities as the location to set up their headquarters such as resource allocation, easy connectivity with international clients, etc. By having an improved focus on global locations, the issues in terms of global operations can be resolved. It has been noticed that businesses are attracted to the global city because it offers easy connectivity to all divisions. Accessibility to have connectivity with diverse areas of world assists in global trade. Clients can reach to a business firm in an easy manner that enhances the tendency to get associated.

For example, Vodafone is operating its business from London Headquarters that allow its clients to reach business firm in an easy manner. It helps business to gain a better competitive advantage. If a company was located in some small city of UK, then it might be possible that direct international flights may not available for the client. It will create some challenges in customer reach so to overcome such issues the businesses are setting out their offices in big cities that have proper transportation facilities for international clients (Manning et al. 2017). Availability of factors like water, the quality of public transportation is also effective in global cities as compared to small destinations. It creates a better opportunity for a business firm and leads to an impressive level of success. 

In addition to this, it can be said that resource allocation can also be boosted effectively if a business is set up in a global city. It also attracts business entity to set out its operational activities with easy access to big cities. It has been noticed that an international business firm requires an easy allocation of technological factors so that they can have better connectivity with an international market. Also, an operational activity of international firms requires the support of other technological factors (Brannen et al. 2017). Classification of technological aspects can be as database management, cloud computing, email servers between branches and CRM. 

In small cities, it might be possible that these technological aspects may not available in an efficient manner. Although, exporting of such measures in business from some big city might increase the cost factor. It clearly indicates that easy application of technology with the cost-saving factor attracts the entities to set up their headquarters in global cities. For example, Vodafone is a telecommunication firm that operates its business in diverse nations. It means the basic need of business is a technological factor according to the nature of the telecommunication sector (Park, 2018). If a company is not having easy access to such values properly then overall operational effectiveness might get influenced in a negative manner. Exporting the technological aspects like fibres and cables from another city will enhance the operational cost that might affect the overall turnover so to avoid such negative values the Vodafone has set-up its headquarters in London. Effective technology infrastructure facilitates in building better communication with society and assist in resolving problems.

Workforce allocation can also be improved in a critical manner by having a business set up in a global city. It has been noticed that the success of every business is dependent on the effectiveness of its workforce because they are the one that focuses on the accomplishment of activities as per standards. If workforce allocation is not according to standards, then it might affect the overall outcome in a diverse manner (Kara and Fırat, 2018). In big cities number of educational institutions are operating that allows businesses to hire skilled workforce in a better way. It improves the operational values of business and leads to an impressive level of success. Improved level of human resources available in global cities is also a major reason that businesses like Vodafone are considering their headquarters set up in big cities.

It has been witnessed that legal values application is also a major concern that businesses are considering while setting out the headquarters in the global city. If a business firm is not considering legal values application properly, then it might affect the overall business in a negative manner. In global cities, there are a number of legal monitoring organizations that work to ensure legal frameworks in the workplace (Paik et al. 2017). By taking the assistance of such authorities the business like Vodafone make sure that they have an ethical workplace. If a business firm had operations at some small place, then it might be possible that accessibility of such monitoring authorities might get affected in a negative manner.

Along with this, it can be said that a supportive business environment is better in big cities as compared to small cities. It is also one of key reason that businesses are more focused on setting up a headquarters at the global city. Public funding to run businesses is a factor that helps in developing aspects. In big cities like London, such measures are highly promoted that assist business to accomplish goals (Odriozola and BaraibarDiez, 2017).


As per the detailed study, it can be concluded that global business is considered as global outskirts exchange that enables the organization to extend its chances in everywhere throughout the world. Workforce portion can likewise be enhanced in a basic way by having a business set up at the worldwide city. It has been seen that the achievement of each business is needy over the adequacy of its workforce since they are the one that centres on the achievement of exercises according to gauges. As indicated by the definite thought of reasons picking worldwide urban areas, it very well may be said that business firms can undoubtedly accomplish different advantages in the event that they are working from worldwide urban areas. By having to publicize at the huge size of a worldwide city, the issues can be settled in a wanted way.

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