In the 21st century, the fundamental stand and style of living and touring has changed drastically over the years. The number of mass who sets goals and desires for high profile living standards, exploring and travelling has been growing day by day and the role of hospitality management has made these conditions much more updated. The hospitality management sector includes unique cuisines, innovative fooding and lodging, special services, discounts and more evolving around meeting customer and guest satisfaction. Hospitality industry includes different industries and contexts and according to the same, the structure and operations differ. For example, it cannot be said that operational strategies of aviation and hotels are not same. Based on the same, scopes and targets of different hospitality industry also vary. If a respective hospitality firm is seeking for specific service, it is important to make stress on qualification of staffs as well as availability of resources. The problem statement of the report is to explore such diversities of hospitality industry in terms of size, scopes and requirements.
A.C 1.1: Current scale, scope and size of hospitality industry
In the modern age of business, hospitality industry is not only focused on providing services and hosting but real world constructive methodologies are deliberately involved to understand guest psychology and preferences.
Scope: According to the scholar, the scope and diversification of hospitality sector is one of the widest ranges among every other industry. The reason being the kind of service and productivity created by this industry is in huge demand and required in every other sector. A burning example of the fact is that the hospitality industry is firmly interlinked with the travel and tourism industry.
Scale: Due to increasing interest of people and more engagement of resources hospitality sector is covering a vast percentage of employees and is a proof of the hospitality sector is one of the rapidly growing industries in current world. The reports and research depicts that the travel and tourism industry is directly proportional to the hospitality industry. The accomplishment of such scope requires the right selection of methods and utilization (Brown et al. 2014, p.60).
Activity: Extraordinary selling components in hospitality refers to the promotion or increase in marketing with specific methodologies. The methodologies refer to the key elements or components displayed or sold by any hospitality sector. For example, the park international hotel is well known for its special royal services and celebrity visits. As stated by the scholar, every hospitality sector possesses maximum four elements of selling, to which the guests and customers are deliberately attracted or drawn to. These signature components are highly responsible for covering 80% of the company revenue, falling under the hospitality category.
In the hospitality industry, the employees need to maintain the diversity appropriately as they can provide better service to the customers of different religion like Christian and so on. The hospitality industry needs to provide food, accommodation, and drinks properly as per the choice of the customers. It helps to maintain diversity in the workplace.
A.C 1.2: Discussion of the organizational structure of different hospitality industries
In the hospitality industry, there exist a large number of organizations. The absolute hotel services (AHS) is one of the recognized hospitality management organizations and a number of organizations follows the methods of eminent decision making for its new ventures. Decision-making is a critical part of organizational behavior in hospitality management. For example, the launching of a brand new feature for the Bishop’s Gate Hotel can either requires high profile grooming and spa centres for guests and VIP’s requires huge percentage of firm expenditure or can also be counted as an one time investment. As opined by the scholar, in order to run the entire plan, an in depth idea of assumptions of customer’s choice is very important, where the hospitality sector plays a key role. In order to meet such targets, critical thinking skills are required along with creativity. There are five kinds of thinking that aid the hospitality industry in decision-making, among which the convergent and the lateral are mostly used (Singal, 2014).
Hospitality industry has four unmistakable business sections
(a) Ownership of lodgings
(b) Leasing of lodgings
(c) Management of lodgings
(d) Brand proprietorship/franchisor
The level of adaptability to lead
Business in it is possible that one or every one of the four sections is the head separating factor that isolates lodging REITs
(a) Hotel proprietorship
Lodging proprietors infer their wage for the most part as rental installments got from renting of inns they possess. Regularly, the lodging proprietor is aloof as for every working choice and is not in charge of working capital or working costs. Therefore, hotel proprietors proprietors have less money-related hazard.
(b) Leasing of hotels
An inn renting organization is an occupant that accepts every single working commitment, and in addition, the monetary commitments of subsidizing, working capital, working costs, and lease. Its benefits are the assets left finished after all property-related costs have been paid. The essential income sources incorporate room income, sustenance and drink deals, and so forth. Normally, inn renting organizations expect the money related hazard in the event of a downturn yet they likewise have more control of lodging operations and any subsequent upside.
(c) Hotel Management
An administration organization gives administration administrations to lodging proprietors for an expense. Administration administrations incorporate lodging staff individuals, working frameworks and methods, and so forth. The administration expense has two segments: base and motivating force. Base administration charges are ascertained as a level of gross inn incomes and by and large normal around 2-3%. This base administration
Franchisors offer inn proprietors the privilege to subsidiary with their image, which enables lodging proprietors to utilize the brand name, logos, and gives access to mark circulation channels. As a byproduct of brand connection, the lodging proprietors pay an establishment charge or eminence, in light of a level of the inn's income. Despite the fact that franchisors do not straightforwardly partake in dealing with the lodging, they endorse the inn designs, area and survey the operations of the inns to guarantee gauges are kept.
Contribution of convergent and lateral thinking in surpassing targets
The convergent method of thinking refers to the constructive form of thinking where the hospitality team can improvise specific reasoning and logic to calculate how likable the new launch should be for public. The lateral method refers to the post established part, where the issues arising after the effort is solved through less constructive but creative thinking. For example, the courtyard by Marriott set alternatives top less used features to gain profit through creative ideas, in the recent years.
A blazing example of creative thinking implementation is the office of Google situated in the US. The establishment of luxurious fun parks, pools, fancy elevators is not categorized under the basic requirements of an office infrastructure. Hospitality group is responsible for the constant implementation of innovative ideas and benefiting the organization in employee retention, comfort, and client comfort and reputation improvement. The concept of effective thinking plays a key role in crises (Okumus, 2013, p.58).
Organisational structure can be of mainly three types. Those are tall, flat and matrix. In addition to that, tall organisational structure has various level of hierarchy. In tall organisation, there management layers develops their own rules and procedures. Moreover, there is a clear line of communication in tall organisation. Form the other business structure tall organisation faces higher cost. The flat structure mainly identifies those are having no level lo management between the staff level employees and the management. If a hotel has flat level of management then it is helpful for removing the excess layers as well as speedup the level of communication between employees. As per the view of Singal (2014), in the matrix level of organisational structure they are mainly set up in a grid format rather than any traditional hierarchy. In Matrix organisational structure, the resources can be used in an efficient manner along with that various porjecst are coordinate in the functional department.
A.C 1.3: Role of hospitality
As mentioned, the range of hospitality industry is vast. It requires plenty of surveys, data collection and information, researches and trials for implementing new ideas. It involves a large amount of risk factors as well. In some cases, huge organizations like the De sovrani, King crown relies on the particular sector for 60% of their final revenue. The responsibilities require immense number of methods, skill sets and new ideologies (Jones et al. 2016, p.60).
British hospitality Association
British hospitality association represents the non government bodies of hotels and restaurants and provides profit for developing the country. Non government restaurants provide a particular percentage of profit to the government for developing the country.
Institute of hospitality
The institute of hospitality provides education related to the hospitality industry. It helps to provide proper education to the students as they can earn huge profit from running the restaurants, hotels or club in the effective way.
British institute of Innkeeper's
The British institute of Innkeeper’s is maintaining a professional body for the licensed retail industry. In addition to that, this BII is mainly registered in terms of charity those are remit for raising some of the professional standards. Moreover, the profits those are generated form BIIAB are mostly covenanted in BII in terms of supporting their aims of charity.
Launching gaming centres and entertainment clubs
As per the scholar, different groups of guests have different expectations. There are sections of spenders who do not mind making expenditures if they are provided with top quality services. The word of mouth also plays a key role here to build an intact reputation in the market. The hospitality industry is constantly increasing business by introducing unique hangout places especially for the youth, by gathering ideas from all over the planet.
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