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Communication is one of the key elements in not only business processes but also in our regular lives. Each and every individual has their own style of communication-- be it verbal or non-verbal. These communication styles all vary from each other depending on their respective cultures and traditional practices. Communication styles also differ from situation to situation; one does not behave in the same way in a working environment as in their family homes. Each institutional unit has its own contexts of communication patterns and cultures. Interactions between co-workers are subjectively different from the interactions with family members. Communication styles also vary in their contextual backgrounds, as in some interactions are highly contextual as compared to other interactions which are lowly contextual. 

Therefore, culture can be identified as a core driver of communication styles and has the potential to influence behavior patterns in different places and situations. Culture plays a pivotal role in influencing styles of communication and is a crucial element that determines one’s personal and professional lives. The variation of communication styles and patterns in different cultures is explored in this paper, built on previous research and studies. This paper aims to discuss the many aspects of cross-cultural communication, challenges and interculturality of contexts. 

Literature Review 

According to (Nekvapil and Sherman 2018), the context of studying super diversity is centered on urban circumstances. The contexts of contemporary circumstances include the education sector, which allow consumers to be more educated and aware regarding their external environments. Hence, it can be said that the cultural contexts of each business organizations play an important role in managing the super diversity, assessed in respect to the international business systems. Multinational business organizations are expanded to large geographical contexts, bringing together various cultural and multidimensional contexts like values, beliefs and practices. Management of the super diversity presiding within organizations requires thorough understanding and analysis of their respective contexts.

According to (Kamoche, Siebers, Mamman and Newenham-Kahindi 2015), the management of people in Africa is a culturally complex process as it highlights the changing landscape of Africa’s business interactions in relevance with the international business market. The paper provides valuable empirical insights regarding the management of people in a culturally diverse nation or workspace and emphasizes on the need to value culture and practices of different people coming together in a single workplace. Various events that were hosted by the Africa Research Group have informed his paper regarding cross-cultural communication, cultural clashes and the management of the same in an organizational workplace.

According to (Fjellström and Guttormsen 2016), “access” is a multidimensional factor that determines the success or failure of any organization. Many business organizations face stiff challenges regarding their access to raw materials and skilled laborers, which affect them adversely in their process of development. In many countries, obtaining useful information regarding international businesses is a difficulty, leading to more obstacles related to cultural communication. This paper is based on more than 120 in-depth interviews of international business holders and emphasizes on the need to focus on “access” as an important business element.

Analysis of Common Cross-Cultural Communication Challenges 

The essential patterns of distinctive communication styles vary from each other due to differences in cultures and traditional practices. Though it is true that every individual is communicating with each other whether verbally or not, the differences in the various communication styles for different places create communication challenges that push us further to deal with the problem and respond to it in a unique way (Burgoon, Guerrero and Floyd 2016). The way one responds to cultural practices and challenges also depends on their respective culture and values. Though culture is a vast concept and is not just limited to a few communication styles, it is one of the most essential components of human life that identifies particular styles and patterns. Culture is an essential component because it involves directly with the society we are performing within and is inter-connected with the learning and values of various contexts coming at display. In other words, culture is the central force that dominates how one performs in a given place and time.

The cultural differences in varying contexts can be divided into six major patterns that describe how cultures as whole tend to vary from one another. 

a Different Communication Styles can be identified varying from culture to culture. A word that signifies a particular object in one language of a region might signify something completely different in the same language in different region (De Mooij 2018).

b Different Attitude towards Conflict comes from different traditional practices in cultures. Some have the culture of always facing the conflicts in their faces, while others excel in strategizing for facing conflicts.

c Different Approaches to Completing Tasks also signifies the particular cultures. Individuals belonging to different cultures would complete particular task in different ways, consuming different amount of time and energy.

d Different Decision Making Styles are also significant of the particular cultures they represent. The structure in which a particular society is built influences greatly on the way decision-making is handled.

e Different Attitudes towards Disclosure reflects the patterns of cultures, where disclosing one’s private feelings or emotions are gradual or different. 

f Different Approaches to Knowing and learning is also an important communication style that reflects the history or contexts of cultures in different backgrounds of the society.

Relationship between Culture and Communication Style 

Culture and communication are inherently related to each other and continuously influenced by each other. With the changing times the economic and social conditions of individuals are also changing. Humans are attaining better standards of living and that too is influencing how they communicate in the society (Hansen 2018). The slightest change in culture can be seen reflected on one individual’s way of communicating. This signifies the fact that culture is built on repeated patterns or contexts of history, which can be seen reflecting in behavior patterns and communication styles. Culture of an individual shapes their respective communication styles and therefore the way one person reacts or responds to what the other is saying is depended solely on their respective culture. The relationship between culture and communication styles is complex and inter-related with a variety of other drivers or forces like time, place and situations.



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