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Introduction

The report is aimed at developing a new information system for the company named China Southern Airlines. Information system in a company is highly essential for engaging not only the employees but also the customers so that customer satisfaction and sales of the company can be increased. The case study company in the present report, China Southern Airlines is one of the most reputed airlines with largest passenger capacity and most developed network of air routes in China. This company is headquartered at Guangzhou, China. The report will propose a new information system for the company for monitoring the current status of flights and boarding systems of the passengers.

Evaluation of success factors and mission statement

Success factors

Less fare: The fare of China Southern Airlines is competitively less compared to other airlines which help the company in gaining customer attraction and larger client base. Moreover, China Southern Airlines has also been able to provide high quality economy and business class service to the passengers within the low fare due to the company has been able to gain competitive advantage in the market (Global.csair.com, 2017).

Fast service: The fast service of the China Southern Airlines has also been another success factor of the company. This success factor can be attributed to the efficient employees of the company due to which the customers do not have to stand in long queue for tickets. Moreover, with the experienced and highly qualified pilots of the organisation, China Southern Airlines has also been able to maintain its schedule punctually. This has also helped in increasing customer satisfaction and customer attraction.

Best behaviour: The behaviour of the company and the staff is highly polite which is highly appreciated by the customer of the company. The behaviour of the air hostesses is polite and understanding due to which China Southern Airlines has been able to provide comfortable environment to the customers within the flights. The quality of hospitality of this company is also of high quality that has increased the number of passengers willing to travel through China Southern Airlines. Thus, the hospitality and well behaved flight attendants of the company have also contributed to its success.

Largest flight capacity: China Southern Airlines has the largest flight capacity among all the Chinese airlines. This has largely contributed to the high sales and revenue of the company. Due to this, the company has been able to transport more than 126 million passengers in 2017 (Global.csair.com, 2017).

Primary objectives

a) To form the largest international hub of air network through their canton route 

b) To provide high quality service to the largest number of passengers with their airlines

c) To undertake effective CSR activities in order to promote understanding with the public and the stakeholders

New information system

In order to form the largest international hub of air network and to provide high quality service to the largest number of passengers, it is essential to create a new information system that will monitor the current status of flights and boarding systems of the passengers.

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