Managing Food And Beverage Operations
and beverage industry plays an important for providing good food products for the people (Valta, Kosanovic, Malamis, Moustakas and Loizidou, 2015). It involves all those activity which make great impact on the operational planning and growth of a business. This report described the case of Leura Campus food and beverage. This report described the various factors which are related to the analysis of performance matrix done by the manager. It also explains the various factors and strategies which make great impact on the performance of the employees. By analysing the different marketing and branding strategy of the cited food and beverage company helps to measured the performance level of the employees in the report.
PLANNING AND DESIGN
Planning and design includes various factors which is highly affects the operation and performance level of manager in a food and beverage industry. To analysis the Leura Campus food and beverage, it includes various elements which is useful to make successful implementation of the work.
For managing the successful operation of a food and beverage industry location is major factor which highly affects the performance level of an employees. In respect to this, Leura Campus food and beverage industry is related to the university for the students and staff member (Valta, Kosanovic, Malamis, Moustakas and Loizidou, 2015). It is a kind of industry which provides various types of food products such as cookies, coffees and fact food to the people. While analysing the operation of food and Beverage Company, location is important. For example: Location is a place which shows the easily catch ability by the company to the customers. In order to this, Leura Campus food and Beverage Company set up their business in the campus of the university so that they will attract the customers in a large scale. All these efforts make a great impact on the selling of their products which enhance the productivity in a large number. It can be said that accessibility to the catering plays an important role for measuring the performance level and customer’s participation.
Feasibility means how much practically feasible a certain food outlet is in the market. Most food & beverage outlets are market linked. The food outlets being business entities should be feasible in the market. For being market Feasible the outlet should be business wise profitable. Market feasibility also means
Outlets include various kinds of foods and services which is offered by the food and beverage industry to Leura Campus students. In respect to this, cited firm provide all the type of cookies. Coffee and fast food to the students’ and their customers which make positive impact on their sales (Valta, Kosanovic, Malamis, Moustakas and Loizidou, 2015). Furthermore, it is also necessary that the entire beverage’s outlet defined the profit to the cited industry. If a company does not earn the profit than it will not be able to pay the remuneration to the employees which make negative impact on their performance. Sized of catering industry also plays an important role. In the present case, Leura Campus food and Beverage Company operates its activity in a university’s campus. Hence, the size of the firm is medium which is enough for satisfying the need of the customer in a small level. In addition to this, consumers, eating habits and food trend in the market also make great impact on the performance of employees in a workplace. Due to changes in the demand and eating habit of the consumer, the taste of the refloated food products is also changes. In order to maintain the demand of the food product, Leura Campus food and Beverage Company need to manage their employees and their activity by making effective modification in their planning.
ANALYSIS OF COMPETITION
It is also important for the company to analysis the competition which is already available in the market with their substitute products. Hence, it can be said that completion and pricing strategy adopted by the competitors highly affects the operation of a food and beverage company (Ellis and Stipanuk, 2014). In the present case, Leura Campus food and Beverage Company need to analysis the SWOT which represents the company’/s strength, weakness, opportunities and threat which make an important role for analysing the role of manager. It is useful to business by which it will be able to determine them market feasibility. It is done for Leura Campus food and Beverage Company, which have following reasons:
The identification of gap in the eating out market and formulation of suitable product for it.
The determination of most suitable product given a fixed location.
The identification of location for pre-determined product.
It is also important for the analysis of the organization & its external environment.
By analysing the competition situation, Leura Campus food and Beverage Company is able to determine the actual position in the competitive market (Ellis and Stipanuk, 2014). It is useful for them to set their product’s price which is highly related to the price of their competitors. Hence, it is essential for the cited industry to manage all the activity which enhances the performance level of employees in a great extent. In order to this, Leura Campus food and Beverage Company adopts various innovative ideas so that they will be able to attract the customers in a large number.
DESIGN AND LAYOUT
Design and layout is another factor which is highly related to the operation of Leura Campus food and Beverage Company. Design includes the complete structure of the place in which manager of the company deal their products to the customers. On the other hand, layout includes various structure which is related to the team and their activity in order to achieve their goals. It is essential for the cited firm to manage the design and layout by adopting effective management function. It includes proper planning, allocation of the work, staffing of employees and monitoring each and every activity which is helpful to achieve their planned growth. The production & service areas should follow a certain design and should not be clumsy. The necessary space should be airy & should be easily accessible to people. Production area; it should be engineering wise always on ground floor. There are generally various kitchens & restaurants Cuisine wise. They should be generally spaciously arranged. It also explained the various stages which are involved in the workplace for maniantiung the quality and quantity of products. In respect to this, Leura Campus food and Beverage Company examine each and every factor so that manager of the company y secures the availability of the raw material. Owner also makes various efforts by which they will be able to maintain the quality of the products. In order to this, they make contact to those suppliers which are near to them and provide all the necessary raw material and gods at the right time or in right place. Furthermore, packaging style and branding also affects the management and performance of employees. There are many activities which is used by the team member by which they will develop such products which is attractive and eye catching (Valta, Kosanovic, Malamis, Moustakas and Loizidou, 2015). For example: To attract the customers, Leura Campus food and Beverage Company always try to adopt new things such as making angers in the taste of the coffees or giving offers to their regular customers are some factors which also affect the profitability and efficiency of a company.
QUALITY IN FOOD AND BEVERAGE OPERATIONS
Quality in a food also affects the management of operation in a business. It is an important task for the company to manage the quality of products so that it attracts the customers towards their products (Graham and Potter, 2015). To make an effective control 0on the quality of a product, Leura Campus food and Beverage Company make an operating rese4rach which is used to determine the labour utilization and their efficiency while performing the managerial; activity. It is also important for the cited food industry to analysis their menu timely. The reason behind is that the menu of the food products by the customers is not remain constant. This taste and preferences are changeable as per the changes in the food trends. Hence, it is essential for the cited firm to analysis their menu and making effective changes so that they will attract the customers towards their products. It is necessary for the firm to manage their menu as per the pore-planning and allocate the responsibility to the manager so that they will be responsible for doing menu planning.
There are various marketing techniques also used by the Leura Campus food and Beverage Company so that they will be able to promote their products into a dynamic market. Company also adopts various promotional tools such as advertisement like visually or audio. They also arranged the food festival which also makes great impact on their productivity. For special guest catering understanding the guest is first & foremost important. Special guests are given special attention to because they are major revenue providers. For head of states sometimes specialized silver service is also provided. Furthermore, managing restaurant, store etc. are some of the responsibility which is essential to maintain the quality of the products.
SKILLS AND RESOURCES
It is also essential for the company to hire skilled and talented person at the workplace. The reason behind is that to hire a knowledgeable person helps to handle all the disputes which are faced by the customers. Furthermore, talented people also make effective communication with their customers. In respect to this, Leura Campus food and Beverage Company also provide training and development program to their employees so that they will get good knowledge and experience how to make effective communication to their customers (Grekova, Bremmers, Trienekens, Kemp and Omta, 2014). On the other hand, resources includes various equipment, material, labour and tools which is useful for procuring a product. Leura Campus food and Beverage Company need to determine the various resources such as equipment, tools and machinery by which workers can produce the product in a limited time in a effective ways (Dopson and Hayes, 2015). For example: In respect to this, cited firm adopted advance cashier machine so that it will provide easy payment system to the customers and employees. There are various cost control techniques also used by the company so Leura Campus food and Beverage Company will be able to make effective control on food and beverage cost to maximize the profit. Hence, it can be said that Leura Campus food and Beverage Company adopts various techniques so that firm will be able to attract the customers in a large number.
ANALYSIS OF EXTERNAL FACTORS
There are various external factors which also affect the operation of a food and beverage company. It includes all the elements which affect the company from the outside. It is an important task for the firm to manage all the external factors so that will be able to measurers the performance of the employees and efficiency of a company in an effective way.
It includes all the factors which is related to the weather, season and temperature. These kinds of factors highly affect the growth of a business. In respect to this, Leura Campus food and Beverage Company adopts all those techniques which is based on the environmental factors (Renton, Daellenbach and Davenport, 2016). Firm also try to make fractional changes such as offering hot chocolate with cookies and coffees in the winter season. On the other hand, inn summer, cold coffees with ice ream are main the menu which is offered by the cited firm to their customers.
It includes caste, religion, beliefs of the society and living people. There are different kinds and religion of student studying in the university. Hence, it a difficult task to the Leura Campus food and Beverage Company, to provide all the food products as per the taste of their customers. In respect to this, cited firm also analysis the taste and demand of the customers by collection the information through questionnaire. In order to do this task, company appoint marketing manage which collect all the informations which is require for the company (Testa, 2014). Moreover, company also provide employment opportunity to the people by which they will perform an important task by improving their living standards. Hence, it can be said that cited firm appoint manager to perform their duties in an effective way.
Changes in the technology also affect the operation of a business. In order to do this, Leura Campus food and Beverage Company adopts all the innovative changes which enhance the profitability of a company (Walker, 2016). They also hire that talented person who has complete knowledge of latest technology so that they will be able to handle the customers by making a good communication with them. For example: Leura Campus food and Beverage Company adopts electronic payment system so that it provides suitability and convenience to the customers to make easy payment without carrying any cash in their pocket.
Legal trends include all the legal law and regulation which is propounded by the government where the food and beverage company start up their business (Davis, Lockwood, Pantelidis and Alcott, 2013). In respect to this, Leura Campus food and Beverage Company adopts various rules such as focus on healthy and nutrious food for the customers which is propounded by the state of the government. In this way, by following the consumer protection act is also helpful for the company to enhance the business in a great level.
As per the above detailed information it can be concluded that food and beverage industry provides all the suitability to the customer’s b y offering good food at an affordable price. This report described the role of food and beverage industry by taking an example of Leura Campus food and Beverage Company. It also explains the various factors which is useful to determine the performance of their employees. It also described the external factors such as legal, technical, environmental which make great impact on the growth of business. Furthermore, it also explains the role of design and layout in a business. By analysing this it can be concluded that design and layout of a team structure highly influence the sell of the products. At last, it also described the role of quality and various techniques which is used by Leura Campus food and Beverage Company to minting the performance of their employees in a workplace.
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