IKEA Case Study | IKEA Global Strategy Case Study

When students come to the case of writing a study in relation to the brand subject presented like IKEA, then they have to keep two things in mind. One thing is environmentally friendly supply chain, and the other is environmentally friendly durable business.

IKEA SWOT Analysis - Marketing Assignment & Essay Help

According to the SWOT analysis of IKEA, its strength is to provide low prices with a cooperative supply chain, but its weakness is to struggle to guide supply chain partners during all their business environmental aspects. Its opportunity is to use resources to design recyclable products, but its risk comes from competitors who can attract its supply chain partners.

IKEA PESTLE Analysis - Marketing Assignment & Essay Help

According to Ikea pestle analysis, it has been welcomed by political establishments of 36 countries. This is possible due to cooperative supply chain partners who understand their business philosophy and environmental concerns. IKEA uses e-wheel technology and also tells its supply chain partners, they obey the law all around the world.

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