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Unit 2 Marketing Essentials

Unit 2 Marketing Essentials

 Academic conduct

Work submitted for assessment must be your own, if authorship is misrepresented this may be considered to be academic misconduct. Academic misconduct can be considered to be any act whereby a candidate seeks to obtain an unfair advantage for themselves or another candidate. The penalties for academic misconduct can be serious. Examples of academic misconduct (not exhaustive) are as follows;

Plagiarism; defined broadly as the unacknowledged use of the work of another person.  Including words, images, artwork, computer generated work (including Internet sources), thoughts, inventions and/or discoveries whether published ornot.

Fabrication; falsification of results or evidence, for example, experiments, interviews, observations or other forms of empirical research and investigation.

Collusion; working collaboratively with others in the preparation or production of material submitted for assessment where not explicitly permitted by programme documentation.

Authenticity declaration


Assessor Feedback related to grading criteria:

L01 (P1, P2, M1, M2, D1)




You have explained only two key roles and responsibilities of the marketing function. P1criteria has not been met. Analysis as per M1criteria has been carried out, so M1 has been achieved. 

P2    PASS



You have explained how roles and responsibilities of marketing relate to the wider organisational context, so P2 criteria has been met. Analysis as per M2 criteria has not been carried out but not enough information has been provided, so M2 has not been awarded. D1 has not been awarded since not enough relevant information has been provided. 

L02 (P3, M3)

Report and presentation 



You have compared the ways in which two organisations (Coca Cola and Cadbury) apply the marketing mix to the marketing planning process to achieve business objectives. P3 criteria has been met and achieved. M3 has been achieved because the evaluation has been carried out as per M3 criteria. 

LO3 (P4, M4, D2)

Report and presentation






You have not produced and evaluated a basic marketing plan, so Criteria for P4 has not been met. M4 has not been met since the detailed, coherent evidence-based marketing plan has not been provided. A strategic marketing plan that applies the use of the 7Ps to achieve overall marketing objectives has been designed but not enough information has been provided, so D1 has not been awarded.



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