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Unit 18 Global Business Environment

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Unit 18 Global Business Environment

Instructions to Learners: 

1.      Please read the assignment briefs carefully and follow the criteria grid. 

2.      This is an individual work, collaboration is not allowed. 

3.      An electronic copy of your assessment must be fully uploaded by the deadline date and time. You may submit one single PDF or MS Office Word document. 

4.      Hard copy of the assignment must be submitted latest by 10 pm, 7 April 2019. Assignment will only be accepted for marking if the hard copy and the electronic copy uploaded are the same.

5.      Label work with appropriate headings. 

6.      Assignment must be professionally presented. You must carefully edit the assignment for logical flow, grammatical and spelling errors. 

7.      The assignment must be typewritten with 1.5 spacing of justified alignment using Times New Roman font, font size 12. 

8.      Your work must be original with the appropriate referencing. 

9.      Use the APA referencing system and provide references [e.g. (Smith, 2011)] within the text and an entry in a references list. Otherwise it will be considered as plagiarized work.

 

Your work must be original with the appropriate referencing.Unit Learning Outcomes

 

LO1 Analyse the key factors which drive globalisation

 

LO2 Determine the strategic complexities associated with operating in a global environment

Scenario 

You are an advisor for the board of directors of an international organization of your choice. The organization has outlets in many countries and has future plans to expand into untapped markets. 

The CEO of the organisation has asked you to produce a report to the board of directors to advise them on the concept of ‘Globalisation’ and the challenges this creates for global businesses trying to enter new markets.Submission Format

 

The submission is in the form of a report, please make sure that you label all sections in a way that it indicates the requirements of the assessment. Your research should be referenced using the APA referencing system. Please also provide a bibliography using the APA referencing system. The recommended word limit is 1,500 to 2,000 words, although you will not be penalised for exceeding the total word limitning Outcomes

 

LO3 Evaluate how operating in a global market influences an organisation’s structure, culture and functions LO4 Evaluate the influence of globalisation on organisational decision making and strategy

 Scenario 

“Historically in the Maldives, the fisheries sector was the major source of employment and foreign exchange earnings. In 1995, fisheries products accounted for almost 74% of the value of the Maldivian export. More than half of the total fish catch was exported; in fresh, frozen and canned form (47%), dried (34%) and in other forms (19%). The main importing countries include EU, Sri Lanka and Southeast Asian countries. 

In April 2018, Thailand represented half of total exports during the month. Other major markets included Germany, England, United States of America and France. 

Although the fisheries sector suffered a decline in the past years, the industry has noted an upward trend in exports by the end of 2017. According to the central bank, MMA’s annual report, volume of fish exports registered a 55 percent growth in annual terms and amounted to 72,000 metric tons.” (Corporate Maldives) 

It is apparent from the above given extract, that the fisheries products of Maldives have an export potential. 

Assume that you are going to sell various types of Maldives processed fish products to a new market (make sure that the chosen market is not a current export location). 

Write a proposal covering the following areas: 

a)      Evaluate a market entry strategy for fish products of Maldives, clearly showing which strategy you would use and justify your choice 

b)      Discuss the potential risks of the chosen strategy and ways to manage/mitigate it? 

c)      Evaluate the key barriers in doing business in the chosen country and make recommendations to overcome it. 

d)      Critically analyse, with justifications the strategies that can be adopted by the organization: Standardization vs Adaptation, Glocalization etc.ssion Format

 

The submission is in the form of a proposal, please make sure that you label all sections in a way that it indicates the requirements of the assessment. Your research should be referenced using the APA referencing system. Please also provide a bibliography using the APA referencing system. The recommended word limit is 1,500 to 2,500 words, although you will not be penalised for exceeding the total word limit.

You are required to investigate and explain the key factors that drive globalisation as well as the key challenges this creates when operating globally. 

The report should include the following: 

a)      An introduction to the concept of globalisation. 

b)      An explanation on the driving factors of globalisation. 

c)      The significant impact of technology upon globalisation. 

d)      The opportunities that the organization will come across due to globalization 

e)      Explain the challenges of globalisation and the strategic challenges this represents for the organisation.



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