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. Introduction

The term tourism can be significantly defined or expressed as the cultural, economic and social phenomenon that significantly entails the overall movement of people of individuals from one place to another which is outside their habitual environment. With the advent of globalization, it has now become a necessity to effectively manage and develop tourism. The overall management and development is required to be done in a well integrated, controlled and sustainable way which can be said to be based upon a sound planning and strategy. This overall approach can significantly result in generation of substantial benefits regarding the economy of a specific area without any severe social problems or environmental damages. Tourism planning can be seen to prevail at different levels of growth and development such as national, regional and international (Smith, 2003). The regional and national level of tourism planning and development significantly emphasizes on laying out the necessary foundation for development of tourism in a specific country or nation and its subsequent regions. The overall process can be considered to establish the institutional and physical structures, polices and standards for the purpose of enabling the development of tourism in a logical manner. In addition, it also makes some significant contribution towards continuous improvement in the tourism management system which is necessary for success and growth of tourism in the long term. The overall report will make an extensive analysis of a sustainable tourism development planning and strategy for the chosen tourism location of Bhutan (Parida, 2008). The overall report will significantly emphasize on the significance of tourism planning, development and strategy and will showcase a well structured sustainable tourism development strategy for the chosen location of Bhutan.  

2. Significance of Tourism Planning and Development

Tourism planning and strategies are significantly necessary for the purpose of achieving a successful tourism management and development. It has been observed that a planned approach towards tourism development can bring about substantial benefits without causing any major problems and can maintain or monitor the contented tourist markets. Regions or places which have tried to develop tourism without any significant tourism plan or strategy are seen to be facing various different kinds of social as well as environmental problems or issues. Such kind of circumstances can be said to be detrimental to the respective residents and are viewed as unpleasant by the tourist. This overall situation can ultimately lead to decreased economic benefits and other marketing difficulties. The tourism locations without any controlled or planned tourism approach fails to compete with the tourist destinations that incorporate proper tourism planning. Such destinations can be easily redeveloped by incorporation of a well planned strategy or approach, but the overall process is time consuming and requires substantial financial investment (Richards, 2000). Tourism can be considered to be a complicated activity or process that significantly overlaps with various different sections or sectors of economy and society. Without implementation of proper planning and strategy it may result in unwanted or unexpected negative impacts. In many nations or countries the concept of tourism is still relatively new. They significantly lack the necessary experience for proper and proficient development of tourism. An effective tourism planning can significantly provide the much needed guidance for tourism development to the countries or nations lacking in tourism.  Tourism planning and strategy can provide some substantial benefits to the tourism destinations or places. The benefits and advantages can be significantly listed as follows:

§  Establishment of the tourism development policies and objectives.

§  Developing tourism in such a manner that the overall cultural as well as the natural resources are significantly conserved and maintained for future use.

§  Integration of tourism into the development patterns and policies of the respective region or country and establishment of valuable linkage between economic sectors and tourism.

§  Facilitating the decision making on development of tourism by private as well public sectors (Pineda and Brebbia, 2012).

§  Facilitating the overall coordinated development of different tourism sector elements. These elements significantly include inter-relating of tourist activities, attractions, services and other tourist facilities. 

§  Significant balancing and optimization of the environmental, social and economic benefits and advantages of tourism and facilitating the equitable distribution of such benefits and advantage to the overall society (Pineda and Brebbia, 2010).

§  Establishment of the various standards and guidelines for the preparation of detailed plans and processes relating to specific or particular areas of tourism development.

§  Provision of the model or framework for the purpose of efficient coordination of private as well as public sector investment and efforts for tourism development.



Ø  Aronsson, L. (2000). The development of sustainable tourism. London: Continuum.

Ø  Brebbia, C. and Pineda, F. (2006). Sustainable tourism II. Southampton: WIT.

Ø  Burkart, A. and Medlik, S. (2007). Historical development of tourism. Aix-en-Provence, France: Centre des Hautes Etudes Touristiques.

Ø  Cooper, R. (2001). Bhutan. New York: Marshall Cavendish.

Ø  Dept, I. (2014). Bhutan. Washington: International Monetary Fund.

Ø  George, E., Mair, H. and Reid, D. (2009). Rural tourism development. Bristol, UK: Channel View Publications.

Ø  Harris, R., Griffin, T. and Williams, P. (2002). Sustainable tourism. Oxford: Butterworth-Heinemann.

Ø  Hinch, T. and Higham, J. (2004). Sport tourism development. Clevedon [England]: Channel Veiw Publications.

Ø  Keyser, H. (2002). Tourism development. Cape Town: Oxford University Press.

Ø  Moscardo, G. (2008). Building community capacity for tourism development. Wallingford, UK: CABI.

Ø  Page, S. and Connell, J. (2008). Sustainable tourism. London: Routledge.



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