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1.0 Introduction

A wider scope of expansion is present in the industry of tourism in terms of hospitality event services and satisfaction of tourists which are provided by the industry. Development of new distillation is eventually marked as a scope of tourism (Bimonte and Punzo, 2016) as indicated by butler's theory of the tourism development strategic management and planning is been presented for developing new destinations for the tourists and its practical implementation requires to be researched for conforming the conceptual framework that are included in the study.

1.1 Background of study

In the aspect of increasing contribution of the tourism industry as well as current diversification related to the purposes of the tourism it has substantially become an important part to the father development of several streams included in the tourism sector. As indicated by Stylidiset al. (2014), understanding the choices preferences needs requirements and demands of the customers’ tourism services are catered. It has the phone become an important move to improve the tourist destinations in accordance with the expectations as well as needs of several customers. Growth of the tourism industry is compatible to popularity of the destinations that shall be dependent upon satisfaction of customers all across the world. The researcher has found it highly interesting about exploring the development of tourism and undertaking sustainable changes in the tourism sector of Cambridge in spite of getting ample number of issues and challenges in tourism.

1.2 Aim and objective

The key aim of the research lies in “To critically evaluate and practically test the application of butler's theory of Tourism Development”. The study shall be based upon the case study of Cambridge area where Tourism Development is quite necessary.

Objectives of the research could be depicted as:

●To evaluate butler's theory of the tourism development

●To relate the butler theory in the context of tourism at the Cambridge

●To identify issues of the tourism development at Cambridge

●To provide or suggest fruitful recommendations regarding the up-gradation of Cambridge for a well-known tourist destination

Research questions

Research questions have the researcher to reach the research objectives faster and properly accomplish any project or research paper. Therefore, the research questions of the paper depend upon the objectives and set by the researcher and can be stated as follows:

●How to evaluate butler's theory of Tourism Development?

●How to relate Butler’s theory of the tourism development in relation with Cambridge?

●How to identify different issues of Tourism Development at the Cambridge?

●What are the fruitful recommendations suggested for developing the tourism facilities at Cambridge?

1.3 Significance of the study

The importance of the study lines and examining different prospects of tourism development in the world especially in the underdeveloped and less developed economy is where the regions are not well established to attract tourists and are not suitable for making any tours (Dwyer and Forsyth 2013). The study focuses on evaluating applications of butler's theory in tourism development of different countries all over the world which do not have proper tourist destinations.

1.4 Research rationale

1.4.1 What is the issue?

The research is being carried out in order to improve the conditions of tourism in the area of Cambridge and suggests necessary development of tourist destination for satisfying the tourists. The development of tourism industry in light of several areas and destinations has been an important issue which is needed to be focused on and attract more and more customers and develop the tourism sector as a whole. It has become the issue in order to overcome barriers of the tourism development in the entire world and successful achieve improvement scopes and opportunities.

1.4.2 Why is it the issue?

It is the issue because the whole world on an average note lacks tourism development as many people cannot visit each and every place of the world to explore. People are often observed to love travelling and make tours but it is not always possible because of the areas being less developed or underdeveloped and thereby hindering promotion of tourism. In order to make the tourism sector upgraded and developed several tourist destinations such as the Cambridge must be made attractive to customers.

1.4.3 Why it is an issue now?

It is a major issue now because half of the world has started promoting tourism and people make explorations to various areas and destinations in order to find happiness and relaxation whereas the other half is still underdeveloped for promoting tourism. Therefore, development and improvement of tourism destinations has been a significant issue in the recent period of time. Ample barriers and hindrances come across the path of development in the tourism sector and organisations which needs to be removed or eradicated in order to pursue success in this industry.

1.4.4 What does the research shade light upon?

The growing population in the entire world has set the demand of tourism and travelling industry on a high note. Therefore, each and every destination in the entire world Britain less developed and highly developed economies shall be made attractive and impressive enough to grab the attention of customers who would want to make ample visits. Along with the increase in population the increase of tourist destination is quite probable and therefore the research shades light on improving conditions of Cambridge for being a tourist attraction (Stylidiset al. 2014).

1.5 Structure of the dissertation

Structure of the dissertation outlines various sections where the researcher has accumulated enough evidences to pursue the am as well as objectives of the research. each and every section is together drawn in a compiled figure which represents the dissertation structure.



Agarwal, S., 2016. The resort cycle and seaside tourism: an assessment of its applicability and validity. Tourism management, 18(2), pp.65-73

Algozzine, B. and Hancock, D., 2016. Doing case study research: A practical guide for beginning researchers. Teachers College Press

Beerli, A. and Martin, J.D., 2014. Factors influencing destination image. Annals of tourism research, 31(3), pp.657-681

Bimonte, S. and Punzo, L.F., 2016. Tourist development and host–guest interaction: An economic exchange theory. Annals of Tourism Research, 58, pp.128-139.



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