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THE CONTEMPORARY HOSPITALITY INDUSTRY

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THE CONTEMPORARY HOSPITALITY INDUSTRY

THE CONTEMPORARY HOSPITALITY INDUSTRY

Introduction

Hospitality industry has presence in broad category of other businesses like casinos, hotel, resorts, airlines and tourisms. The focus of this industry is to take care of the customer. Customers are the heart of the heart of the business. Hospitality manager greet the guests, try to understand them, anticipate their needs to provide them best in class service. This report will help to analyze the scope of hospitality industry will have in future and the current scenario of the business model and future preferences of this business. In this concerned report, the information about the organizational structure of this business model and discuss the scope of improvement. This report will also discuss the role, responsibilities of a person-holding diploma in HND Diploma in Business Hospitality. Throughout the reported role of hospitality in the various industries will be the topic of discussion. The cost and requirement of staffing are other areas where this report will provide some light. The hospitality industry has relation with many industries; due to this reason, this report will also focus on the future prospects of this industry means its future trends, the scope of this business, growth, the requirement of staff and many more.

1.1 & 3.2 Analyse scope, current scale and diversity of Hospitality Industry

Hospitality industry has presence in broad category of other businesses due to this reason the scale of this industry is large. Hospitality industry can provide jobs in the restaurant sector, which belongs to one of the largest sector followed by bars, pubs, airlines, hotels, casinos and clubs. This industry is one of the diverse industries is among others due to the involvement of other industries and variety of job roles. In case of hotel sector, the growth of food service sector is fairly steady and healthy. According to Boella, (2013) hospitality industry belongs to service industry where the consumer is at the top. This industry can create its present if the main industry has some focus on customer satisfaction and meeting the needs leisurely than basic ones.

Hospitality industry can be part of hospitality services, casinos, nightclubs, bars, pubs, contract catering, dedicated membership clubs, hostels of employees, holiday parks, visitors attractions, events and many more. The meaning of diverse industry is where regional economics and globalization create a growth opportunity for an employee, high paying jobs. Globalization has enhanced the diversity of this industry due to cultural exchange. Due to this reason hospitality, industry is the fourth biggest employer in UK (Bha.org.uk, 2017). Globalization has also enhanced the scope of jobs in this industry. Benefits of this diversity are exposure to exchange different cultures; guests increase the opportunities to create tourism industry.

There was more than 10 million tourists visited London in 2015, which is 20% increase in number in the span of just five years (Theguardian.com, 2016). Money spent by these tourists also has increased significantly. According to International, newspaper tourists have spent 35% more than 2010 (Theguardian.com, 2016). This data shows the current scale of the industry in London, which is enormous and steadily increasing. The number of hotels in 2017 has increased along with clubs, pubs, and restaurant. The recent advancement in Information technology has helped to increase revenue of that industry where hospitality industry is also involved. According to these reports, this is clear that the scale of the hospitality industry is not only large but also it is also growing at steady rate.

The scope of an industry refers to the range of the opportunities to create jobs. Hospitality industry has potential to create large number of jobs. Banga et al. (2013) argued that hospitality industry plays a great part in terms of providing employment. In terms of employment, the restaurant is one of the sectors in the UK followed by other sectors. The steady growth of hotel sector increases the number of people employed by this industry.

1.2 Discussing organizational structure in hospitality business

The organizational structure of Hotels involves General Manager on the top of the organizational hierarchy who supervises the whole business starting from accounting to hospitality. According to Boella, (2013) General manager is the ultimate decision-maker in the hotel. After general manager, there is Executive Secretary, responsible for managing the organization and providing insight of the business about hospitality, customer requirements, the requirement of new staff and many more. Director of marketing and sales, chief engineer, Resident manager, Controller, Human resource department, Food and beverages director directly report to Executive Secretary. Director of Marketing and sales work closely with General Manager.  They discuss strategies for sales and marketing in various market segments to increase the revenue of hotel.

Reference List

Books                                                                                                     

Boella, M. and Goss-Turner, S., 2013. Human resource management in the hospitality industry: A guide to best practice. Abingdon: Routledge.

Prebensen, N.K., Chen, J.S. and Uysal, M. eds., 2014. Creating experience value in tourism. Cabi.

Journal

Al-Refaie, A., 2015. Effects of human resource management on hotel performance using structural equation modeling. Computers in Human Behavior, 43, pp.293-303.

Banga, G., Kumar, B. and Goyal, H., 2013. Customer relationship management in hotel industry. Pacific Business Review International, 5(12), pp.71-81.

Grissemann, U., Plank, A. and Brunner-Sperdin, A., 2013. Enhancing business performance of hotels: The role of innovation and customer orientation. International Journal of Hospitality Management, 33, pp.347-356.



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