USA: +1(585)6662225, IN: +91-7503070001, IN:+91-9519066910


Computing Skills Assignment Help

Matlab Assignment Help

SIM336 Strategic Management Assignment Help L10

SIM336 Strategic Management Assignment Help L10

SIM336 Strategic Management Assignment Help L10

A Definition of Strategy

• “…the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resource necessary for carrying out these goals…” Alfred Chandler in ‘Exploring Strategy’, Johnson et al. (2011), p11.

Why Do Businesses Need Strategy?

• To reduce uncertainty: a strategy can make the business anticipate change and develop appropriate responses.

• To project themselves in the future: a strategy gives a future direction to the business.

• To clarify and unify purpose: a strategy sets the objectives at each level of the organisation.

• To enable control: a strategy provides standards against which to measure performance.

Waitrose’s Strategy

 Brand management assignment help

The Strategic Management Process

• Steps in the strategic management process:

1. Identify the organisation’s current mission and goals.

2. Analyse the environment:

• Internal analysis: SWOT; Resources and capabilities.

• External analysis: SWOT; Competitive Environment – 5 Forces.

3. Use the results of the analysis to make choices

4. Formulate the strategy

5. Implement the strategy.

6. Evaluate results.

The planning view of strategy

• The ‘planning view’ is prescriptive, based on the idea that strategic decisions require a formal approach to guide managers through the process.

Brand management assignment help

Mission Statements and Goals

• Mission statements provide focus…

• A mission statement expresses the underlying beliefs and values held within the organisation.

• Mission statements clarify the principal activities of the organisation, the key goals and objectives, the key beliefs and values and the main stakeholders of the organisation.

Analysing the Organisation’s Environment:

SWOT Analysis

• Draws out strategic implications           Brand management assignment help

• S = Strengths

W = Weaknesses

O = Opportunities

T = Threats

• Internal Factors: S & W (compare with competition)

• External Factors: O & T (Five Forces and PESTEL).

Analysing the External Environment

Database management homework help 

Identifying the opportunities

 Database management homework help

PESTEL Factors

 Database management homework help

Porter’s Five Forces Analysis:

The External Environment

• The analysis of the external competitive environment is an analysis of the structure of an industry.

• Competitive strategy develops through an understanding of the rules of competition in an industry.

• The rules of competition are embodied in 5 competitive forces:

1. The entry of new competitors.

2. The threat of substitutes.

3. The bargaining power of buyers.

4. The bargaining power of suppliers.

5. The rivalry among existing competitors.

Porter’s Five Forces Analysis

Financial management homework help 

Threat of New Entrants

• Higher barriers to entry means fewer new entrants = more profit (in theory).

• Affected by entry barriers such as:

• high costs of equipment and facilities, e.g. aircraft manufacturing

• lack of distribution facilities, e.g. grocery retailing,

• customers loyal to established brands, e.g. sport brands

• small companies lack economies of scale to drive down market price, e.g. motor manufacturing

• subsidies/regulations favour existing firms, e.g. patent-protected drugs

Bargaining Power of Buyers

• Greater power of buyers (customers) = less profit to seller (in theory)

• The classic example of buyer power are the major supermarkets like Wal-Mart, Tesco in relation to farm suppliers.

• Power of buyer increases if:

• Supermarket buyer takes high percentage of farmer supplier’s sales.

• Many alternative products or farmer suppliers available.

• Product is a high percentage of supermarket buyer’s costs, creating incentive to seek alternatives e.g. milk.

• Cost of switching to other suppliers is low.

Bargaining Power of Suppliers

• High power of supplier = less profit to buyer (in theory)

• The classic example of supplier power are luxury brands.

• Power of suppliers is high if:

• Product a low percentage of buyer’s costs (e.g. fixed costs of retail outlets is biggest cost), little incentive to seek alternatives.

• Few alternative products or suppliers (distinctive product keeps buyers loyal) available.

• Cost of switching suppliers high (search time, scarcity).


• Easy to substitute = less profit to supplier (in theory)

• Recent examples of substitutes are smartphones replacing digital cameras for taking pictures.

• Substitution becomes easier if:

• Technological developments enable new products and services e.g. introduction of mobile phone as a substitute for fixed line.

• Buyers willing to change buying habits e.g. use a mobile instead of a fixed line.

• Transport costs fall e.g. international substitutes become available, for example in foodstuffs, source fresh vegetables from Kenya.

• New suppliers enter the market e.g. TV company (Sky) enters broadband telephony market.

Intensity of Rivalry Amongst Competitors

• Greater rivalry = less profit (in theory)

• The classic example of intensity of rivalry is the airline industry.

• Rivalry increases when:

• many firms, but none dominant.

• market growing slowly, so firms fight for share.

• high fixed costs encourage overproduction e.g. buy new planes in bulk every five years.

• loyalties (family businesses or political support – flag carriers maintain jobs even though loss-making) prolong overcapacity.

Analysing the Internal Environment

• Analysing the internal environment aims to identify the organisation’s strengths and weaknesses.

• The organisation needs to assess its strategic capability: its ability to perform at the level required to survive and prosper.

• The ability to compete effectively depends on:

• Resources: physical, human, financial, intangible.

• Competences: enable the organisation to deploy resources to gain competitive advantage.

• The value chain: how the firms organises its activities - a tool for diagnosing competitive advantage.

Adding Value – Strategic Capabilities

 Financial management homework help

Value Chain: 2 Main Groups of Activities

• Primary activities: they transform inputs into outputs:

• Inbound logistics - supply chain

• Operations - what the organisation does

• Outbound logistics - distribution

Marketing and sales- communication

• Service - enhancing the product

• Support activities: they support the primary activities:

• Organisational structure - planning, financial controls, quality systems

Human Resource- recruitment/training etc

• Management Technology - IT systems etc.

• Procurement - purchasing policy

The Value Chain

 Financial management homework help

Strategy Rules

• Look Forward, Reason Back

• Build Platforms and Ecosystems

• Make Big Bets Without Betting the Company

• Exploit Leverage and Power

• Shape the Company Around Your “Personal Anchor”

Look Forward, Reason Back

 Operations assignment help

Build Platforms and Ecosystems

 Operations assignment help

Make Big Bets Without Betting the Company

 Operations assignment help

Exploit Leverage and Power

 Operations assignment help

Shape the Company Around Your “Personal Anchor

 Operations assignment help


• Analysing the firm’s environment is a key step in the strategic management process.

• Analysis  strategic options  strategy formulation

• The value chain enables the manager to know which are the activities that create value and make the firm gain competitive advantage.

• The value chain model is useful to define a firm’s core competences.

• There is a need to understand the linkages between activities and how the costs of one activity affects the other.

Brand management assignment help,Database management homework help,Financial management homework help,Operations assignment help,Healthcare management assignment help,Write my project management assignment help,Online brand management assignment help,Database management assignmnet help,Financial management writing help,Management homework help



  • Number of views:
  • PRICE :
    AU$ 86.00
Security Code  
Urgent Assignment Help

Our Top Experts

Karen Betty

Holding a PhD degree in Finance, Dr. John Adams is experienced in assisting students who are in dire need...

55 - Completed Orders

Daphne Lip

Canada, Toronto I have acquired my degree from Campion College at the University of Regina Occuption/Desi...

52 - Completed Orders

Mr Roberto Tuzii

Even since I was a student in Italy I had a passion for languages, in fact I love teaching Italian, and I...

102 - Completed Orders

Harsh Gupta

To work with an organization where I can optimally utilize my knowledge and skills for meeting challenges...

109 - Completed Orders


JOB OBJECTIVE Seeking entry level assignments in Marketing & Business Development with an organization...

202 - Completed Orders


Current work profile Project manager- The Researchers Hub (2nd Jan 2016 to presently working) Researc...

20 - Completed Orders

Tan Kumar Ali

Sales Assistant, Mito Marina Assigned to the Stationery dept – assisted in merchandising, stock taking...

100 - Completed Orders

Wesenu Irko

Personal Profile Dedicated and highly experienced private chauffeur. High energy, hardworking, punctua...

200 - Completed Orders

Lizzy Darley

I'm Lizzy, full time education specialist in English, Essay Writing, Economics and Maths. Having Assi...

109 - Completed Orders


HSC PREPARATION I specialise in English coaching programs for HSC students. My personalised and results-...

202 - Completed Orders