This unit allows learners to know the ideas, principles and role promoting|of selling|of promoting} and also the marketing combine, and gain skills to use the promotional combine in travel and touristry.
1.1 discuss the core ideas of selling for the travel and touristry sector
1.2 assess the impact of the selling setting on individual travel and touristry businesses and tourer destinations
1.3 discuss the factors moving shopper motivation and demand within the travel and touristry sector
1.4 analyse the principles of market segmentation and its uses in marketing planning
Strategic planning: role eg strategic plans, Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, the thought of the merchandise life cycle (PLC)/tourist space life cycle (TALC), Bean Town Matrix, strategic and military science objectives, Ansoff’s matrix, competitive advantage.
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